Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
The Big Money Scores Infiniti, AmEx Sponsorships
The Big Money just scored its first two sponsors: Infiniti and American Express.
The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the [...]
Posted: Friday, July 25th 2008
Salesforce to Sell Google Apps; Microsoft Officially Challanged
Google and Salesforce have deepened their existing relationship, presenting a more formidable challenge to Microsoft's suite of productivity software.
The partnership integrat [...]
Posted: Monday, April 14th 2008
AOL Pacts With Citysearch for Content, Ads
AOL and Citysearch have announced an agreement to bring more reach to each other's content and advertising, reports MediaPost.
On paper, deal envisions reciprocal seeding of content and ads across the companies' properties. But it primarily appears to involve AOL redistributing Citysearch's material.
User reviews, photos, videos and other content from Citysearch's online channels [...]
Posted: Thursday, February 14th 2008
eBay Woos Power Sellers, Punishes the Baddies
EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth.
Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters.
In the US, the change will come February 20 for both auction and fixed-price ite [...]
Posted: Wednesday, January 30th 2008
SuperPages Partners with Local Online Directory Network
Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories.
This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network.
Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says [...]
Posted: Wednesday, January 30th 2008
Microlender Kiva Runs Out of Loan Recipients
Kiva, a nonprofit site that organizes microloans for entrepreneurs in developing countries, has run out of people to lend to.
In toto, Kiva brought in $19.5 million worth of loans from 220,000 lenders, reports The New York Times.
Though it may seem risky to dole $450 out to a r [...]
Posted: Tuesday, January 29th 2008
Industry Buzz and Snippets: 12/6/07
Local:
MizPee, a service from Yojo Mobile, allows local businesses to advertise against search results for the nearest public toilet.
In-car navigation service TomTom has partnered with Google to allow customers to send Google Maps addresses to their TomTom devices.
Gannett says it's made [...]
Posted: Thursday, December 6th 2007
SuperPages, TurnHere Partner for Small Biz Video Ads
SuperPages is working with two companies to help small business owners break into online video advertising, reports ClickZ.
TurnHere and Denver MultiMedia have been tapped by SuperPages for the effort. Video teams from the two shops will be available to help small businesses create videos suitable for online distribution.
The deal gives SuperPages a leg up in enticing small businesses to experiment with online video. [...]
Posted: Tuesday, December 4th 2007
Industry Buzz and Snippets: 11/29/07
Biz Buzz
Former IAB GM Sheryl Draizen -- now Sheryl Daija -- has launched The Power of Peace, a new online network devoted to activist causes. The first such issue being tackled is pointing holiday shoppers to items not made in China.
Rumors that News Corp. is buying professional social network LinkedIn appear [...]
Posted: Thursday, November 29th 2007
Google's Next Rest Stop? Gas Stations
Google is on the verge of announcing a partnership that will put its Maps feature on screens at gas stations across the country.
Screens at gas pumps made by Gilbarco Veeder-Root will be fitted with internet connections that display Google Maps.
Drivers filling their tanks will be able to scroll through the maps for directions to where they are going. They can also locate hotels or landmarks.
Motorists will then be able to print out the directions directly from the pump.
[...]
Posted: Wednesday, November 7th 2007
Tradeshows Rely on Online Advertising, Partnership Marketing
Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent "Tradeshow Industry Outlook" study, writes MarketingCharts.
Reviewing interactive floor plans is the third most-utilized website function [...]
Posted: Thursday, July 19th 2007
Salesforce, Google Partner for Online Ad Sales
After a period of some speculation, Salesforce and Google have announced just how they plan to work together, reports The Washington Post.
Despite predictions that Google would integrate Salesforce.com's online applications into its own suite of products, the finalized deal falls short of that. Under the partnership, Salesforce.com will allow its corporate customers to distribute the [...]
Posted: Wednesday, June 6th 2007
SpotRunner, Reed Elsevier Rise to Help Law Firms
SpotRunner has teamed with LexisNexis to offer local lawyers the ability to easily create TV commercials, reports MediaPost.
SpotRunner and LexisNexis are creating a series of spots geared toward high-profile practice areas that local law firms can then customize easily for their market and with their information.
SpotRunner provides tools so those without resources c [...]
Posted: Thursday, May 31st 2007
Intel & Google Partner to Create B2B Tools
Intel is teaming with Google to create an online marketing toolkit catering to thousands of small businesses in its Intel Inside co-op marketing program, reports Ad Age.
Opening in May, the "virtual marketing storefront" will help Intel reseller partners buy online ads from Google. The marketing tools will make it easier for Intel Inside licensees to set-up a campaign. Licensees will also be allowed to use co- [...]
Posted: Thursday, April 26th 2007
Superpages.com, eStara Sponsor Local Search Guide
Superpages.com and eStara, a provider of call-tracking and conversion solutions, have signed on as sponsors of the Local Search Guide, the three-year-old online resource published by the Yellow Pages Association, re [...]
Posted: Thursday, April 12th 2007
Google Website Optimizer Gets 'Trusted Consultants'
On the heels of announcing the availability of its Website Optimizer, Google has named several firms as "trusted consultants" to help companies use the tool, reports ClickZ.
Five companies have been tapped by Google as "trusted consultants": FutureNow, Optimost, EpikOne, ROI Revolution and SiteTuners. Companies that aren't familiar with multi-variate testing ca [...]
Posted: Thursday, April 5th 2007
Zlio Offers Online Shops for All
Launching in the U.S. last week, France-based Zlio allows people the chance to set up their own e-tail store without actually having anything of their own to sell. Relying instead on products from large e-tailers, Zlio shopkeepers need worry only about promotion and product selection.
Zlio started life as a recommendation service, moving in Sept. 2006 to a model that makes opening an online shop as easy as [...]
Posted: Tuesday, February 13th 2007
IBM, Yahoo Partner for Enterprise Search
IBM and Yahoo have partnered to offer business a free data-search tool in what is being termed a challenge to Google in a promising market.
The partners have combined a free version of IBM's OmniFind enterprise search offering with Yahoo-powered web searches, [...]
Posted: Wednesday, December 13th 2006