Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 58 | 62 |
| » ad pricing | 7 | 113 |
| » ad selling | 43 | 77 |
| » ad targeting | 36 | 84 |
| » ad technologies & vendors | 49 | 71 |
| » advertainment | 7 | 113 |
| » affiliate marketing | 2 | 118 |
| » agencies & ad departments | 7 | 113 |
| » alternative marketing | 13 | 107 |
| » Asia/Pacific | 2 | 118 |
| » automotive | 1 | 119 |
| » b2b | 6 | 114 |
| » best practices | 8 | 112 |
| » Big Picture | 1 | 119 |
| » biz buzz | 89 | 31 |
| » branding | 15 | 105 |
| » broadband | 7 | 113 |
| » campaigns & creatives of note | 8 | 112 |
| » computers & tech | 17 | 103 |
| » consumer packaged goods | 3 | 117 |
| » cross media | 9 | 111 |
| » deep coverage | 1 | 119 |
| » direct marketing | 8 | 112 |
| » domain names | 18 | 102 |
| » don't believe the hype | 6 | 114 |
| » e-commerce | 18 | 102 |
| » email marketing | 4 | 116 |
| » entertainment | 17 | 103 |
| » Europe | 5 | 115 |
| » finance | 2 | 118 |
| » global | 3 | 117 |
| » instant messaging marketing | 1 | 119 |
| » intrusive formats | 4 | 116 |
| » Latin America | 1 | 119 |
| » legal, government & regulation | 10 | 110 |
| » loyalty & retention | 3 | 117 |
| » major account moves | 9 | 111 |
| » major brands | 36 | 84 |
| » major players news | 91 | 29 |
| » measurement & analytics | 5 | 115 |
| » media convergence | 21 | 99 |
| » mobile marketing | 17 | 103 |
| » multi-channel marketing | 3 | 117 |
| » new and improved | 14 | 106 |
| » nonsense & parodies | 1 | 119 |
| » online ad market | 45 | 75 |
| » people | 9 | 111 |
| » personalization | 3 | 117 |
| » political parties & organizations | 3 | 117 |
| » privacy | 1 | 119 |
| » promotions | 2 | 118 |
| » publishing | 25 | 95 |
| » real estate | 1 | 119 |
| » research & stats | 7 | 113 |
| » rich media | 11 | 109 |
| » signs of doom | 5 | 115 |
| » signs of what's to come | 51 | 69 |
| » small business | 8 | 112 |
| » spam & anti-spam | 1 | 119 |
| » syndication & RSS | 2 | 118 |
| » technical innovation | 5 | 115 |
| » telecom | 6 | 114 |
| » text ads | 37 | 83 |
| » tools & software | 27 | 93 |
| » top stories | 11 | 109 |
| » travel | 2 | 118 |
| » user experience | 12 | 108 |
| » viral marketing & social media | 4 | 116 |
| » weblog marketing | 1 | 119 |
| » worst practices | 2 | 118 |
| » Youth | 4 | 116 |
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Industry Buzz & News: 4/05/10
Ad Targeting:
Make friends and boost sales with a content marketing strategy.
Ad Technologies & Vendors:
YouTube's new look draws mostly cheers.
Sharp to [...]
Posted: Monday, April 5th 2010
Local Search Directories Tap Twitter
IAC’s Citysearch announced a new integration with Twitter that enables local businesses to incorporate their existing Twitter presence - or create a new Twitter account - directly from their Citysearch business profile.
The free feature, made available through Twitter’s new Sign-Up API, allows [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Search Giants Gift Wi-Fi to Holiday Travelers
Earlier this week, Google announced that it is partnering with airports and their wireless internet providers in major US markets to offer free Wi-Fi at 47 airports this holiday season.
The news comes as Google’s two major online search competitors, Microsoft’s Bing and Yahoo, also introduced free Wi-Fi promotions at various airports, hotels, and travel destinations across the country. Pre [...]
Posted: Friday, November 13th 2009
Yahoo, Microsoft Miss Deal Deadline
Marketers waiting to cash in on the Yahoo-Microsoft tie-up will need to wait a bit longer: The two companies missed a self-imposed Oct. 27 deadline to finalize details for the search and advertising deal they announced this summer.
Though no new timeline was given, the missed deadline may simply be because of the complex nature of the deal and the tremendous amount of paperwork that it requires.
[...]
Posted: Thursday, October 29th 2009
MicroHoo Seals the Deal Everyone Expected
As forecast in the days prior, Microsoft and Yahoo announced a deal in which Yahoo will incorporate Microsoft's Bing technology as its default search engine, giving the pair almost 30% market share in US searches. (Google holds 65%, comScore reports.)
But even as Yahoo drops search, it will take over pay-per-click search advertising for both companies, granting it access to a broader database through which t [...]
Posted: Thursday, July 30th 2009
MicroHoo Expected to Ink Deal Today
Microsoft and Yahoo are expected to seal and internet search partnership later today, concluding a year and a half of torrid courting, according to people familiar with the matter (via The Wall Street Journal).
Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both [...]
Posted: Wednesday, July 29th 2009
Bing May Power Yahoo Search
As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports.
The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which [...]
Posted: Monday, July 27th 2009
Microsoft, Yahoo Could Finalize Deal within Week
The fire's been rekindled between Microsoft and Yahoo, according to Kara Swisher at All Things D, which says talks between the companies are "down to the short strokes," as quoted by one person "close" to the situation.
Microsoft made an unsolicited $47.5 billion bi [...]
Posted: Monday, July 20th 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
Deep Wikipedia Links Buttress Yahoo Search Results
Using a platform called Search Monkey, Yahoo has incorporated "deep links" and images from Wikipedia into its search results.
This means that when a Wikipedia-hosted page appears in search results, Yahoo will add links to the first four sections of the article which invite users to dig deeper (in the example below for "cheeseburger," the links are "History," "Variations," "See Also" and " [...]
Posted: Friday, January 16th 2009
3rd-Party Web Browsers: Now Available in App Store
This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store as far back as October, MacRumors reports.
Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google searc [...]
Posted: Wednesday, January 14th 2009
Industry Unites to Salvage Battered Behavioral Ad Market
A constellation of marketing and ad associations are partnering with the Council of Better Business Bureaus to address user privacy and ethical data collection practices in behavioral advertising.
Behavioral targeting -- the process of serving ads to users based on their search and web-surfing behavior -- took a beating in 2008. Congress held hearings where the business practic [...]
Posted: Tuesday, January 13th 2009
Verizon Taps Microsoft for Exclusive Search, Ad Deal
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units.
Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi [...]
Posted: Thursday, January 8th 2009
Tostitos Rides Facebook All the Way to Super Bowl
In an effort to tie its Tostitos tortilla chip brand to Super Bowl revelry, Frito-Lay launched "Race to the Bowl," a guerrilla campaign sporting on- and offline components.
The online "Fiesta Bowl" portion is hosted on Facebook, where rival groups -- fans for the Ohio State University Buckeyes and for the University of Texas Longhorns -- compete for dominance between December 31 and January 5.
The company seeded the effort o [...]
Posted: Friday, January 2nd 2009
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
MSFT to Pass on YHOO -- But Search Might Do, Ballmer Says
At Microsoft's annual shareholder meeting this week, CEO Steve Ballmer stated the company is "done with all acquisition discussions with Yahoo."
He added, however, that Microsoft remains "very open" to an online search collaboration.
Ballmer's statements sent Yahoo shares plummeting 20% -- too soon after the stock's 10% leap following [...]
Posted: Thursday, November 20th 2008
GOOG, YHOO Nix Sponsored Search Ad Deal
Months after inking the deal, and days after passing a revised proposal to the Department of Justice, which is screening it for antitrust violations, Google and Yahoo announced plans to trash the idea altogether.
The change of heart is a surprising one for Google, which spent the last four months a [...]
Posted: Thursday, November 6th 2008