Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » small business | 5 | 236 |
| » spam & anti-spam | 2 | 239 |
| » syndication & RSS | 26 | 215 |
| » technical innovation | 19 | 222 |
| » telecom | 5 | 236 |
| » text ads | 14 | 227 |
| » tools & software | 61 | 180 |
| » travel | 4 | 237 |
| » viral marketing & social media | 39 | 202 |
| » weblog marketing | 13 | 228 |
| » women | 6 | 235 |
| » worst practices | 7 | 234 |
| » Youth | 49 | 192 |
Local Search Directories Tap Twitter
IAC’s Citysearch announced a new integration with Twitter that enables local businesses to incorporate their existing Twitter presence - or create a new Twitter account - directly from their Citysearch business profile.
The free feature, made available through Twitter’s new Sign-Up API, allows [...]
Posted: Tuesday, December 8th 2009
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Charities' Creaky Websites Poised to Rake in $4B
Websites are a growing force in consumers' decisions to donate to non-profit organizations, and charities that use the internet to solicit funds can benefit from making their sites easier to use - and ensuring that donations are properly processed.
A recent study by Convio found that charities with an online presence can expect to reap more than $4 billion during this holiday season, [...]
Posted: Wednesday, December 2nd 2009
Zappos 'Overlays' Interactive Video for Nike
Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website.
Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's [...]
Posted: Monday, November 30th 2009
Search Giants Gift Wi-Fi to Holiday Travelers
Earlier this week, Google announced that it is partnering with airports and their wireless internet providers in major US markets to offer free Wi-Fi at 47 airports this holiday season.
The news comes as Google’s two major online search competitors, Microsoft’s Bing and Yahoo, also introduced free Wi-Fi promotions at various airports, hotels, and travel destinations across the country. Pre [...]
Posted: Friday, November 13th 2009
Industry Buzz & Snippets: 10/28/09
Media Strategies:
The WSJ's odd mobile application strategy.
Disney offers iPhone app.
Online Marketing Scams:
Gawker [...]
Posted: Wednesday, October 28th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Hulu Sets Sights on Live Streaming; Dave Matthews Band Enlists
Hulu, the on-demand TV/film content site owned by News Corp. and NBC Universal and Disney, is prioritizing more live content, beginning with an aggressive promotional effort for the Dave Matthews Band.
On June 1 the site shall stream a Dave Matthews Band concert, live from the Beacon Theatre in New York, between 9PM and 11:30PM EST. The even [...]
Posted: Friday, May 22nd 2009
YouTube Tightens Fist on 'Unauthorized' Brand Liaisons
YouTube has begun issuing written notifications to a number of popular content producers that have formed brand liaisons -- and integrated those brands into their content -- without its permission.
The YouTube Terms of Service states that users cannot post commercial videos without express consent. And while direct interactions between advertisers and amateur video creators may appear to be outside the realms of its jurisdiction, MediaWeek [...]
Posted: Monday, May 4th 2009
Yahoo Japan to Serve Ads to Passersby Based on Age, Gender
Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past.
The company is teaming with Comel Co., which installs and operates electronic billboards. Cameras mounted on Comel's billboards will photograph passersby. Characteristics such as sex and age will be determined using facial analysis technology from NEC Soft Ltd., according to the companies ( [...]
Posted: Friday, April 10th 2009
YouTube's Supersized Masthead Draws 'Encouraging' Engagement
Last Friday Google expanded an existing YouTube masthead ad into a "crosstalk ad unit," according to Adam Stewart, Industry Director-Media and Entertainment at Google.
"It's a high-reach, high-impact ad unit that can deliver results," he said.
It's also much larger than typical mastheads, reflecting growing eagerness by major online brands to unroll bigger, more engaging banner ad units to draw [...]
Posted: Tuesday, March 24th 2009
10 Traditional Brands Solicit Cannes-Tastic Amateur Ad Work
Through a short-film festival called Mofilm, ten major brand marketers have joined forces to launch a user-generated ad competition.
The brands include Doritos (owned by PepsiCo), Visa, Hewlett-Packard, Marriott, Telstra, Kodak, Phillips and three others who asked not to be named, reports Advertising Age. The deal was brokered between chief marketing officers for the firms, some in conjunction with their ad agencies.
Use [...]
Posted: Monday, March 23rd 2009
Sony Reader Signs Devil's Deal with Google Books
Sony and Google have reached a deal whereby Google will avail a half-million copyright-free books on Sony's own Reader device -- a rival to Amazon's Kindle e-book/blog/Wikipedia reader.
Google has been scanning books from major universities and research libraries since 2004. At present, it is able to [...]
Posted: Thursday, March 19th 2009
Search Engines Sign Off on New Behavioral Ad Guidelines
The United Kingdom arm of the Internet Advertising Bureau (IAB) has launched fresh guidelines for behavioral advertising (pdf).
Behavioral advertising was a topic of controversy in 2008 when users in the US and the UK discovered I [...]
Posted: Wednesday, March 4th 2009
LinkedIn, Sage Ink Engagement-Building Promo Deal
UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign.
TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ."
The site will be promoted across certain p [...]
Posted: Friday, February 20th 2009
Facebook Returns to Old Terms of Use
Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use.
The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material.
Revisions were brought out into the open [...]
Posted: Wednesday, February 18th 2009
Twitter Users Black Out to Protest 'Guilty Upon Accusation'
Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand.
The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr [...]
Posted: Tuesday, February 17th 2009
YouTube Tests Charge-to-Download Program
In what has been dubbed a "test" initiative, YouTube is permitting select video publishers to charge users to download videos onto their computers.
At present a selection of YouTubers can offer video downloads, either for free or at cost, paid via Google Checkout. Most participating videos are charging about $1 each, TechCrunch reports.
In addition to determining download rate, partners [...]
Posted: Friday, February 13th 2009