Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 581 | 301 |
| » ad pricing | 19 | 863 |
| » ad selling | 273 | 609 |
| » ad targeting | 373 | 509 |
| » advertainment | 196 | 686 |
| » Advertising | 3 | 879 |
| » affiliate marketing | 28 | 854 |
| » agencies & ad departments | 85 | 797 |
| » alternative marketing | 377 | 505 |
| » Asia/Pacific | 33 | 849 |
| » automotive | 23 | 859 |
| » b2b | 48 | 834 |
| » best practices | 95 | 787 |
| » Big Picture | 1 | 881 |
| » biz buzz | 576 | 306 |
| » branding | 243 | 639 |
| » broadband | 204 | 678 |
| » campaigns & creatives of note | 186 | 696 |
| » case studies | 14 | 868 |
| » computers & tech | 147 | 735 |
| » consumer packaged goods | 42 | 840 |
| » CRM | 4 | 878 |
| » cross media | 225 | 657 |
| » deep coverage | 2 | 880 |
| » demographics | 119 | 763 |
| » direct marketing | 56 | 826 |
| » domain names | 175 | 707 |
| » don't believe the hype | 17 | 865 |
| » e-commerce | 184 | 698 |
| » email marketing | 22 | 860 |
| » entertainment | 532 | 350 |
| » Europe | 72 | 810 |
| » events | 27 | 855 |
| » finance | 25 | 857 |
| » global | 32 | 850 |
| » healthcare | 12 | 870 |
| » How-to | 3 | 879 |
| » I-PR & business communications | 12 | 870 |
| » instant messaging marketing | 17 | 865 |
| » intrusive formats | 16 | 866 |
| » Latin America | 8 | 874 |
| » legal, government & regulation | 61 | 821 |
| » loyalty & retention | 71 | 811 |
| » major account moves | 53 | 829 |
| » major brands | 375 | 507 |
| » major players news | 553 | 329 |
| » Marketing | 2 | 880 |
| » measurement & analytics | 46 | 836 |
| » media convergence | 286 | 596 |
| » minorities | 5 | 877 |
| » mobile marketing | 162 | 720 |
| » multi-channel marketing | 90 | 792 |
| » new and improved | 160 | 722 |
| » nonsense & parodies | 6 | 876 |
| » online ad market | 352 | 530 |
| » pearls of wisdom | 6 | 876 |
| » people | 48 | 834 |
| » personalization | 47 | 835 |
| » political parties & organizations | 20 | 862 |
| » privacy | 15 | 867 |
| » promotions | 83 | 799 |
| » publishing | 279 | 603 |
| » real estate | 3 | 879 |
| » research & stats | 42 | 840 |
| » rich media | 156 | 726 |
| » search engine marketing | 120 | 762 |
| » sex sells | 1 | 881 |
| » signs of doom | 17 | 865 |
| » signs of recovery | 7 | 875 |
| » signs of what's to come | 380 | 502 |
| » small business | 27 | 855 |
| » spam & anti-spam | 7 | 875 |
| » Spanish-speaking | 3 | 879 |
| » syndication & RSS | 91 | 791 |
| » technical innovation | 65 | 817 |
| » telecom | 47 | 835 |
| » text ads | 73 | 809 |
| » tools & software | 212 | 670 |
| » top stories | 36 | 846 |
| » travel | 12 | 870 |
| » user experience | 241 | 641 |
| » Verticals & Sector | 1 | 881 |
| » viral marketing & social media | 99 | 783 |
| » weblog marketing | 50 | 832 |
| » women | 34 | 848 |
| » worst practices | 23 | 859 |
| » Youth | 117 | 765 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Spotify Pens Global Promotional Deal With Coca-Cola
It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013.
The announcement broke on Ad Age, which repo [...]
Posted: Wednesday, April 18th 2012
Local Search Directories Tap Twitter
IAC’s Citysearch announced a new integration with Twitter that enables local businesses to incorporate their existing Twitter presence - or create a new Twitter account - directly from their Citysearch business profile.
The free feature, made available through Twitter’s new Sign-Up API, allows [...]
Posted: Tuesday, December 8th 2009
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Charities' Creaky Websites Poised to Rake in $4B
Websites are a growing force in consumers' decisions to donate to non-profit organizations, and charities that use the internet to solicit funds can benefit from making their sites easier to use - and ensuring that donations are properly processed.
A recent study by Convio found that charities with an online presence can expect to reap more than $4 billion during this holiday season, [...]
Posted: Wednesday, December 2nd 2009
Marketing Will Drive Content in AOL's Rebrand
Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month.
The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing, [...]
Posted: Tuesday, December 1st 2009
Nook, Other Efforts Reward Barnes & Noble Online
As a result of a number of innovative strategies that Barnes & Noble has put in place, the book retailer's online sales have jumped 9% during Q2 fiscal 2010, from roughly $110 million last year to $120 million.
Most significantly, B&N is taking orders for the Nook, its new wireless e-reader. Nook gives customers 3G wireless access to AT&T’s mobile broadband network and Barnes & Noble in-store WiFi at no additional cost. In addition, Nook features a color touchscreen with EInk display, digit [...]
Posted: Tuesday, November 24th 2009
PR Firms Build New Tools for Social Monitoring, Metrics
While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella.
The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which [...]
Posted: Thursday, November 19th 2009
Firms Poised to Pounce on Paid News
Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content.
Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way. [...]
Posted: Thursday, November 19th 2009
New Apps Disable Texting while Driving
New applications and tech products are hitting the market that prevent teens - as well as adults - from distracted driving, and are being designed to disable the texting function of a cellphone while a car is in motion.
Texting while driving has been identified in many high-profile studies as a leading cause of accidents and one that is equal in danger to driving while intoxicated. Increasingly, [...]
Posted: Tuesday, November 17th 2009
Search Giants Gift Wi-Fi to Holiday Travelers
Earlier this week, Google announced that it is partnering with airports and their wireless internet providers in major US markets to offer free Wi-Fi at 47 airports this holiday season.
The news comes as Google’s two major online search competitors, Microsoft’s Bing and Yahoo, also introduced free Wi-Fi promotions at various airports, hotels, and travel destinations across the country. Pre [...]
Posted: Friday, November 13th 2009
Pharma Group Makes Last-Ditch Pitch for FDA-Friendly Logo
The Pharmaceutical Research and Manufacturers Association of America (PhRMA) is proposing a solution to the industry's online ad woes on the eve of a two-day Food and Drug Administration (FDA) hearing about the pharmaceutical industry's use of social media and online communications.
Specifically, the association is suggesting the [...]
Posted: Wednesday, November 11th 2009
Comcast Media Pairs Yellow Pages, TV for Local Search
"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote.
The service will link viewers to local businesses and give them opportunities to watch longer-form videos [...]
Posted: Wednesday, November 11th 2009
Toshiba Takes Online Contests, Humor to ESPN
Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year.
The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers.
The bulk of Toshiba's campaign, called "It's a [...]
Posted: Friday, November 6th 2009
Online Ad Platform Snares Nielsen for Household-Level Targeting
Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services.
Quest for Household-Level Accuracy
The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the [...]
Posted: Tuesday, November 3rd 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
'TV Everywhere' Could Lock Out 7.7M Online Viewers
A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online.
TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c [...]
Posted: Monday, November 2nd 2009