Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 581 | 239 |
| » ad pricing | 19 | 801 |
| » ad selling | 273 | 547 |
| » ad targeting | 373 | 447 |
| » ad technologies & vendors | 318 | 502 |
| » advertainment | 196 | 624 |
| » Advertising | 3 | 817 |
| » affiliate marketing | 28 | 792 |
| » agencies & ad departments | 85 | 735 |
| » alternative marketing | 377 | 443 |
| » Asia/Pacific | 33 | 787 |
| » automotive | 23 | 797 |
| » b2b | 48 | 772 |
| » best practices | 95 | 725 |
| » Big Picture | 1 | 819 |
| » biz buzz | 576 | 244 |
| » branding | 243 | 577 |
| » broadband | 204 | 616 |
| » campaigns & creatives of note | 186 | 634 |
| » case studies | 14 | 806 |
| » computers & tech | 147 | 673 |
| » consumer packaged goods | 42 | 778 |
| » CRM | 4 | 816 |
| » cross media | 225 | 595 |
| » deep coverage | 2 | 818 |
| » demographics | 119 | 701 |
| » direct marketing | 56 | 764 |
| » domain names | 175 | 645 |
| » don't believe the hype | 17 | 803 |
| » e-commerce | 184 | 636 |
| » email marketing | 22 | 798 |
| » entertainment | 532 | 288 |
| » Europe | 72 | 748 |
| » events | 27 | 793 |
| » finance | 25 | 795 |
| » global | 32 | 788 |
| » healthcare | 12 | 808 |
| » How-to | 3 | 817 |
| » I-PR & business communications | 12 | 808 |
| » instant messaging marketing | 17 | 803 |
| » intrusive formats | 16 | 804 |
| » Latin America | 8 | 812 |
| » legal, government & regulation | 61 | 759 |
| » loyalty & retention | 71 | 749 |
| » major account moves | 53 | 767 |
| » major brands | 375 | 445 |
| » major players news | 553 | 267 |
| » Marketing | 2 | 818 |
| » measurement & analytics | 46 | 774 |
| » media convergence | 286 | 534 |
| » minorities | 5 | 815 |
| » mobile marketing | 162 | 658 |
| » multi-channel marketing | 90 | 730 |
| » new and improved | 160 | 660 |
| » nonsense & parodies | 6 | 814 |
| » online ad market | 352 | 468 |
| » pearls of wisdom | 6 | 814 |
| » people | 48 | 772 |
| » personalization | 47 | 773 |
| » political parties & organizations | 20 | 800 |
| » privacy | 15 | 805 |
| » promotions | 83 | 737 |
| » publishing | 279 | 541 |
| » real estate | 3 | 817 |
| » research & stats | 42 | 778 |
| » rich media | 156 | 664 |
| » search engine marketing | 120 | 700 |
| » sex sells | 1 | 819 |
| » signs of doom | 17 | 803 |
| » signs of recovery | 7 | 813 |
| » small business | 27 | 793 |
| » spam & anti-spam | 7 | 813 |
| » Spanish-speaking | 3 | 817 |
| » syndication & RSS | 91 | 729 |
| » technical innovation | 65 | 755 |
| » telecom | 47 | 773 |
| » text ads | 73 | 747 |
| » tools & software | 212 | 608 |
| » top stories | 36 | 784 |
| » travel | 12 | 808 |
| » user experience | 241 | 579 |
| » Verticals & Sector | 1 | 819 |
| » viral marketing & social media | 99 | 721 |
| » weblog marketing | 50 | 770 |
| » women | 34 | 786 |
| » worst practices | 23 | 797 |
| » Youth | 117 | 703 |
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Spotify Pens Global Promotional Deal With Coca-Cola
It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013.
The announcement broke on Ad Age, which repo [...]
Posted: Wednesday, April 18th 2012
Industry Buzz & News: 4/05/10
Ad Targeting:
Make friends and boost sales with a content marketing strategy.
Ad Technologies & Vendors:
YouTube's new look draws mostly cheers.
Sharp to [...]
Posted: Monday, April 5th 2010
Marketers Adopt Emerging Channels
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market [...]
Posted: Friday, March 19th 2010
Nook, Other Efforts Reward Barnes & Noble Online
As a result of a number of innovative strategies that Barnes & Noble has put in place, the book retailer's online sales have jumped 9% during Q2 fiscal 2010, from roughly $110 million last year to $120 million.
Most significantly, B&N is taking orders for the Nook, its new wireless e-reader. Nook gives customers 3G wireless access to AT&T’s mobile broadband network and Barnes & Noble in-store WiFi at no additional cost. In addition, Nook features a color touchscreen with EInk display, digit [...]
Posted: Tuesday, November 24th 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Pharma Group Makes Last-Ditch Pitch for FDA-Friendly Logo
The Pharmaceutical Research and Manufacturers Association of America (PhRMA) is proposing a solution to the industry's online ad woes on the eve of a two-day Food and Drug Administration (FDA) hearing about the pharmaceutical industry's use of social media and online communications.
Specifically, the association is suggesting the [...]
Posted: Wednesday, November 11th 2009
Toshiba Takes Online Contests, Humor to ESPN
Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year.
The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers.
The bulk of Toshiba's campaign, called "It's a [...]
Posted: Friday, November 6th 2009
Sprint Pushes Mobile Couponing at Movies
Sprint, bCODE, and Screenvision are partnering on a new mobile coupon offering that will enable Sprint customers to receive special concession-stand savings at 500 participating movie theaters.
The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly demanding, according to a recent survey. Research released last week by HipCricket [...]
Posted: Monday, November 2nd 2009
Tava Screens Grab Buyers at Retail POS
A Vancouver-based company is on track to introduce digital media screens in grocery stores and other retail chains that will get shoppers' attention using biometric technology.
The screens, which will enable tava to target consumers at the point of sale with ads - and also will use sensors and biometric face readers to conduct market research -Â is already in select Whole Foods stores, according to the vendor Tava Touchpoints.
Now, the compan [...]
Posted: Friday, October 30th 2009
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
Best Buy and Verizon Announce E-Reader Deal
Now joining Amazon's Kindle and Sony's Reader in the growing e-Book market: Best Buy and Verizon.
Both brands will carry the latest entrant into the e-reader market, the iRex DR800SG from iRex Technologies, a division of Royal Philips Electronics.
The IRex joins a market that saw sales last year of e-books hit $ [...]
Posted: Wednesday, September 23rd 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
Time Warner, Nielsen Sign 'Unprecedented' Seven-Year Deal
Time Warner has signed a seven-year deal with Nielsen for measurement and research across TV, online and mobile, for all of Time Warner's business units, including Turner Broadcasting, the CW, HBO, Warner Brothers Domestic TV Distribution, and Time Inc.
The companies say the deal, which includes national and local TV ratings, online and mobile measurement, segmentation and target [...]
Posted: Thursday, August 20th 2009
'HuffPost Social News' Weds HuffPo to Facebook
Political news curator The Huffington Post has launched HuffPost Social News, which enables HuffPo readers to highlight news stories they like, dislike, are reading and have made commentary on, via Facebook Connect.
The offering's objective is to become the "go-to place" for Facebook users that wish to share news with friends, according to CEO Eric Hippeau of HuffPo.
Co-Founder and editor-in-chief Arianna Huffington called HuffPo [...]
Posted: Monday, August 17th 2009
Microsoft and Nokia Plan Office Deal
In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets.
For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products.
This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi [...]
Posted: Wednesday, August 12th 2009