Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 581 | 378 |
| » ad pricing | 19 | 940 |
| » ad selling | 273 | 686 |
| » ad targeting | 373 | 586 |
| » ad technologies & vendors | 318 | 641 |
| » advertainment | 196 | 763 |
| » Advertising | 3 | 956 |
| » affiliate marketing | 28 | 931 |
| » agencies & ad departments | 85 | 874 |
| » alternative marketing | 377 | 582 |
| » Asia/Pacific | 33 | 926 |
| » automotive | 23 | 936 |
| » b2b | 48 | 911 |
| » best practices | 95 | 864 |
| » Big Picture | 1 | 958 |
| » biz buzz | 576 | 383 |
| » branding | 243 | 716 |
| » broadband | 204 | 755 |
| » campaigns & creatives of note | 186 | 773 |
| » case studies | 14 | 945 |
| » computers & tech | 147 | 812 |
| » consumer packaged goods | 42 | 917 |
| » CRM | 4 | 955 |
| » cross media | 225 | 734 |
| » deep coverage | 2 | 957 |
| » demographics | 119 | 840 |
| » direct marketing | 56 | 903 |
| » domain names | 175 | 784 |
| » don't believe the hype | 17 | 942 |
| » e-commerce | 184 | 775 |
| » email marketing | 22 | 937 |
| » entertainment | 532 | 427 |
| » Europe | 72 | 887 |
| » events | 27 | 932 |
| » finance | 25 | 934 |
| » global | 32 | 927 |
| » healthcare | 12 | 947 |
| » How-to | 3 | 956 |
| » I-PR & business communications | 12 | 947 |
| » instant messaging marketing | 17 | 942 |
| » intrusive formats | 16 | 943 |
| » Latin America | 8 | 951 |
| » legal, government & regulation | 61 | 898 |
| » loyalty & retention | 71 | 888 |
| » major account moves | 53 | 906 |
| » major brands | 375 | 584 |
| » major players news | 553 | 406 |
| » Marketing | 2 | 957 |
| » measurement & analytics | 46 | 913 |
| » media convergence | 286 | 673 |
| » minorities | 5 | 954 |
| » mobile marketing | 162 | 797 |
| » multi-channel marketing | 90 | 869 |
| » new and improved | 160 | 799 |
| » nonsense & parodies | 6 | 953 |
| » online ad market | 352 | 607 |
| » pearls of wisdom | 6 | 953 |
| » people | 48 | 911 |
| » personalization | 47 | 912 |
| » political parties & organizations | 20 | 939 |
| » privacy | 15 | 944 |
| » promotions | 83 | 876 |
| » publishing | 279 | 680 |
| » real estate | 3 | 956 |
| » research & stats | 42 | 917 |
| » rich media | 156 | 803 |
| » search engine marketing | 120 | 839 |
| » sex sells | 1 | 958 |
| » signs of doom | 17 | 942 |
| » signs of recovery | 7 | 952 |
| » signs of what's to come | 380 | 579 |
| » small business | 27 | 932 |
| » spam & anti-spam | 7 | 952 |
| » Spanish-speaking | 3 | 956 |
| » syndication & RSS | 91 | 868 |
| » technical innovation | 65 | 894 |
| » telecom | 47 | 912 |
| » text ads | 73 | 886 |
| » tools & software | 212 | 747 |
| » top stories | 36 | 923 |
| » travel | 12 | 947 |
| » Verticals & Sector | 1 | 958 |
| » viral marketing & social media | 99 | 860 |
| » weblog marketing | 50 | 909 |
| » women | 34 | 925 |
| » worst practices | 23 | 936 |
| » Youth | 117 | 842 |
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Spotify Pens Global Promotional Deal With Coca-Cola
It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013.
The announcement broke on Ad Age, which repo [...]
Posted: Wednesday, April 18th 2012
Industry Buzz & News: 4/05/10
Ad Targeting:
Make friends and boost sales with a content marketing strategy.
Ad Technologies & Vendors:
YouTube's new look draws mostly cheers.
Sharp to [...]
Posted: Monday, April 5th 2010
Marketers Adopt Emerging Channels
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market [...]
Posted: Friday, March 19th 2010
The Pros and Cons of Crowdsourcing a Marketing Campaign
Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both.
However as the concept gains traction thanks to success stories - Netflix developed [...]
Posted: Thursday, January 14th 2010
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Marketing Will Drive Content in AOL's Rebrand
Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month.
The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing, [...]
Posted: Tuesday, December 1st 2009
Nook, Other Efforts Reward Barnes & Noble Online
As a result of a number of innovative strategies that Barnes & Noble has put in place, the book retailer's online sales have jumped 9% during Q2 fiscal 2010, from roughly $110 million last year to $120 million.
Most significantly, B&N is taking orders for the Nook, its new wireless e-reader. Nook gives customers 3G wireless access to AT&T’s mobile broadband network and Barnes & Noble in-store WiFi at no additional cost. In addition, Nook features a color touchscreen with EInk display, digit [...]
Posted: Tuesday, November 24th 2009
PR Firms Build New Tools for Social Monitoring, Metrics
While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella.
The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which [...]
Posted: Thursday, November 19th 2009
Firms Poised to Pounce on Paid News
Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content.
Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way. [...]
Posted: Thursday, November 19th 2009
New Apps Disable Texting while Driving
New applications and tech products are hitting the market that prevent teens - as well as adults - from distracted driving, and are being designed to disable the texting function of a cellphone while a car is in motion.
Texting while driving has been identified in many high-profile studies as a leading cause of accidents and one that is equal in danger to driving while intoxicated. Increasingly, [...]
Posted: Tuesday, November 17th 2009
Affiliates Ratchet Up Tech, Analytics
Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals.
The tools - which incorporate more stepped-up technology and measurement than the industry uses now -Â should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w [...]
Posted: Tuesday, November 17th 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Next-Gen Coupons: Hyper-Local, Mobile & Both
While customers like coupons and retailers like customers, everybody appears to like mobile technology. That's why campaigns that incorporate all three - in a variety of permutations - are becoming increasingly popular.
Among other twists, retailers have recently launched hyper-local mobile coupon campaigns that enable consumers to use coupons - sent to them on their cellphones - at the point of sale. This often makes for an easier purchase.
Hyper-Local
A mobile coupon [...]
Posted: Thursday, November 12th 2009
Pharma Group Makes Last-Ditch Pitch for FDA-Friendly Logo
The Pharmaceutical Research and Manufacturers Association of America (PhRMA) is proposing a solution to the industry's online ad woes on the eve of a two-day Food and Drug Administration (FDA) hearing about the pharmaceutical industry's use of social media and online communications.
Specifically, the association is suggesting the [...]
Posted: Wednesday, November 11th 2009
Comcast Media Pairs Yellow Pages, TV for Local Search
"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote.
The service will link viewers to local businesses and give them opportunities to watch longer-form videos [...]
Posted: Wednesday, November 11th 2009