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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 53 | 80 |
| » ad pricing | 3 | 130 |
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| » ad technologies & vendors | 31 | 102 |
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| » biz buzz | 18 | 115 |
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| » campaigns & creatives of note | 18 | 115 |
| » case studies | 7 | 126 |
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| » computers & tech | 12 | 121 |
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| » CRM | 1 | 132 |
| » cross media | 7 | 126 |
| » demographics | 7 | 126 |
| » direct marketing | 12 | 121 |
| » domain names | 7 | 126 |
| » don't believe the hype | 7 | 126 |
| » e-commerce | 17 | 116 |
| » email marketing | 4 | 129 |
| » entertainment | 35 | 98 |
| » Europe | 9 | 124 |
| » global | 2 | 131 |
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| » I-PR & business communications | 10 | 123 |
| » intrusive formats | 18 | 115 |
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| » loyalty & retention | 8 | 125 |
| » major brands | 28 | 105 |
| » major players news | 57 | 76 |
| » measurement & analytics | 1 | 132 |
| » media convergence | 15 | 118 |
| » minorities | 1 | 132 |
| » mobile marketing | 6 | 127 |
| » multi-channel marketing | 3 | 130 |
| » new and improved | 4 | 129 |
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| » signs of what's to come | 26 | 107 |
| » small business | 2 | 131 |
| » spam & anti-spam | 10 | 123 |
| » syndication & RSS | 4 | 129 |
| » technical innovation | 1 | 132 |
| » telecom | 1 | 132 |
| » text ads | 9 | 124 |
| » tools & software | 21 | 112 |
| » top stories | 23 | 110 |
| » user experience | 31 | 102 |
| » viral marketing & social media | 32 | 101 |
| » weblog marketing | 19 | 114 |
| » Youth | 7 | 126 |
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
Rebuffers Kill Online Video Campaign
Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works.
The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in [...]
Posted: Monday, December 14th 2009
Domino's Employees Incite YouTube Brand Scandal
Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers.
In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.
[...]
Posted: Wednesday, April 15th 2009
Biz Stone: Twitter to Charge Brands for Use
Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service.
Rumors that Twitter may start charging for use began taking concrete form in November.
"We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo [...]
Posted: Tuesday, February 10th 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
Redlasso Sued for Violating NBC, Fox Copyrights
NBC and Fox, the co-owners of streaming video network Hulu.com, are suing video-clip service Redlasso for violating copyright and trademark rights.
Redlasso permits websites to embed short clips of shows "without any authorization, permission, consent or license from the networks," the lawsuit alleges. The site positions itself as "The Bloggers On-line Media Center [sic]."
The suit was filed in a New York federal dist [...]
Posted: Friday, July 25th 2008
GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise
The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive.
CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores.
"Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be [...]
Posted: Friday, July 18th 2008
TruMedia: Facial Recognition Boards Won't Record, Share Data
Following a New York Times article about billboards with facial-recognition-based tracking systems -- which caused a privacy stir -- TruMedia Technologies sent a letter to the paper explaining it would never record or store any video from the billboards, MediaBuyerPlanner [...]
Posted: Friday, June 13th 2008
EA Gives Take-Two the Courtesy of an Extension
Despite two rebuffs from the smaller gaming company, Electronic Arts (EA) is neither backing down from, nor raising, its $2 billion hostile bid for Take-Two.
EA has instead opted to give Take-Two an acceptance extension to April 18, The Associated Press [...]
Posted: Monday, March 31st 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Subway Sues Quiznos for UGC Faux-Pas
Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host.
Subway says many of the videos depict its brand in a negative manner.
The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti [...]
Posted: Wednesday, January 30th 2008
MoveOn Launches Privacy Campaign Against Facebook Social Ads
Calling Facebook's new Social Ads strategy an invasion of privacy, MoveOn.org is asking Facebook members to sign a petition against the social network's new ad plan.
Specifically, MoveOn and its constituents are reacting to a new feature, implemented this week, that displays private purchases members made on other sites onto users' Facebook News Feeds.
[...]
Posted: Wednesday, November 21st 2007
AOL Quells Subscriber Complaints with $3 Million Settlement
Apparently AOL still has subscribers left over from its era as an ISP, even though all its services are now free, having switched to an ad revenue model last year.
The reason they're still sticking around is that AOL has allegedly made it difficult for those subscribers trying to cancel their memberships, [...]
Posted: Friday, July 13th 2007
MPAA Launches Torrent Site to Catch Pirates Red-Handed
The Web is truly a Wild West. With a deceptive new torrent offering, the MPAA is trying to net users in the act of illegally downloading movies, according to ZeroPaid.
A company called MediaDefender, which bills itself as the "leading provider of anti-piracy solutions in the emerging Internet-Piracy-Prevention (IPP) industry," has launched a site called MiiVi that's dedicated to busting those that are both [...]
Posted: Thursday, July 5th 2007
SEM Conceives Arch-Nemesis: Negative SEO
Forbes reports the latest trend in boosting a website's cred for the Google algo: not SEO, which is so yesterday, but negative SEO - a direct jab into competitors' territory.
"Negative SEO" is a new label for optimization behavior that, while arguably unethical, is not quite detectable to search engine spiders, rendering it open gam [...]
Posted: Tuesday, July 3rd 2007
Online Video Recording Sparks Neo-Piracy Concerns
Media companies are increasingly worried that video recording software will yield a new generation of pirates, robbing the entitled of lucrative ad revenue, reports The Globe and Mail.
As media companies ramp up the television, film and video offerings available online, concerns about new media piracy are understandably growing. And sometimes, even pr [...]
Posted: Monday, June 25th 2007
CPM Evolves into Buddy Black Market
Social network marketing need not be a painful endeavor. The MySpace Man says he can find marketers 6,000-10,000 MySpace friends in a week for a neat $199, according to The Globe and Mail.
Friend-adding sites, called friend trains, speed up the process of online relationship-building by joining users eager for large numbers of friends. Users generally pay a [...]
Posted: Wednesday, May 23rd 2007
Childhood Obesity Gets Boost from Online Marketing
A new report this month from the Center for Digital Democracy and American University find that junkfood is marketed to kids everywhere they look online - from virtual worlds to social networks, reports Business Week.
At virtual world Neopets, for example, kids feed their virtual pet ice cream, jellies, and baked goods. And on MySpace, Burger King's mascot [...]
Posted: Friday, May 18th 2007
MySpace Blocks Photobucket over Branded Content
MySpace and Photobucket are at loggerheads over the former's blocking of the latter's slideshows, reports the New York Times. MySpace began blocking users from adding Photobucket slideshows to their profiles on Tuesday.
The social network says Photobucket slideshows were violating MySpaces terms of service. MySpace specifically pointed to Sp [...]
Posted: Friday, April 13th 2007
FTC Commissioner: Let's Jail Spyware Distributors
At a Senate Commerce Committee hearing Tuesday, Federal Trade Commissioner William Kovacic said steep fines are OK, but one of the best weapons against spyware purveyors - whom he termed "vicious organized criminals" - would be locking them up, reports CNET.
Congress has been trying for years to pass legislation aimed at curbing spyware and adware, but most of that activity so far has occurred in the Hous [...]
Posted: Thursday, April 12th 2007