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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 20 | 45 |
| » weblog marketing | 4 | 61 |
| » women | 3 | 62 |
| » worst practices | 7 | 58 |
| » Youth | 17 | 48 |
Cox Keeps ValPak Now That It's Digital
Cox Enterprises has decided to keep Largo, Fla.-based Valpak in its corporate family after announcing last year that it was exploring its sale.
A number of factors no doubt went into this decision, including the likely dearth of offers during the sharp recession. However Valpak has begun to aggressively enter new forms of media - and Cox has said it believes it has a promising future [...]
Posted: Friday, December 11th 2009
Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service
The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily.
Twitter and Google as customer [...]
Posted: Wednesday, February 11th 2009
LL Bean: Best Customer Service Across All Formats
For providing great customer service, LL Bean is once again hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch, writes Retailer Daily.
Surveyed shopper [...]
Posted: Thursday, January 15th 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
Stella McCartney Brings Her '09 Collection Mobile
Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones.
The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines," [...]
Posted: Wednesday, December 17th 2008
Facebook Campaign Quadruples NYT Fan Figures
Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election.
"The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can [...]
Posted: Monday, December 1st 2008
Uni Devs Hack Victoria's Secret Collegiate Campaign
Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley.
I [...]
Posted: Tuesday, November 25th 2008
Lego -- Yes, the Toy Company -- Goes into Gaming
Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games.
Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US, [...]
Posted: Thursday, November 13th 2008
IAB Debuts UGC, Social Media Overview
The IAB has released the "User-Generated Content and Social Media Advertising Overview." Its purpose is to outline how UGC and social media has altered the digital consumer experience.
UGC and social media are formally defined and buttressed by case studies of successful implementations. Download the document on the IAB website.
[...]
Posted: Thursday, April 17th 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
Nissan Leaps into Interactivity for EXtraordinary Campaign
Nissan has kicked off EXtraordinary, a multichannel campaign, to promote its Infiniti EX, a luxury crossover SUV.
The company worked with TBWA\Chiat\Day and digital agency Tequila to build a site that lets people play with special features in the car via 3D online video units.
TV spots for the EX were reviewed yesterday on Adrants.
The campaign also includes print and " [...]
Posted: Wednesday, February 20th 2008
Digital Post Office of Love Draws Flirty Texters to Chicago Art Museum
The Museum of Contemporary Art liaised with Cellit Mobile Marketing to launch an interactive campaign to get singles texting each other. This was part of a campaign to generate buzz for its First Friday event on February 1.
The Digital Post Office of Love, a one-day Valentine's Day-inspired event, drew 2,500 people. The event featured a special interactive display where visitors could post messages to other attendees.
"We wanted to create a fun and engagÂing activity and to [...]
Posted: Tuesday, February 12th 2008
Subway Sues Quiznos for UGC Faux-Pas
Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host.
Subway says many of the videos depict its brand in a negative manner.
The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti [...]
Posted: Wednesday, January 30th 2008
Low-Maintenance Dating Site Turns $10MM in 12 Months
A free online dating site that began as a class project for an aspiring ASP.NET programmer has turned $10 million in profit in 12 months.
According to The New York Times, Plenty of Fish has attracted over 600 [...]
Posted: Monday, January 14th 2008
MTVU, Microsoft Partner for Activist Web Series
MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft.
MtvU is a 24-hour college network broadcast to 750 universities in the US.
Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause," [...]
Posted: Wednesday, November 28th 2007
Music Videos More Intimately Merge with Online Activity
For the launch of its second album Neon Bible, Arcade Fire kicked off a mysterious campaign urging fans to head to beonlineb.com, an anagram for the album's name.
Created by Vincent Morisset, fans may not only watch a new video; they can interact with the lead singer's head and hands, according to Reuters.
Arcade Fire's efforts are only th [...]
Posted: Tuesday, November 27th 2007
Threadless.com's Retail Store Is a Great Brand Builder
Threadless started life as a T-shirt e-tailer with one unique twist: not only did users design the tees in a series of regular contests but other users voted on which ones should be produced.
The e-tailer has now built a brick-and-mortar location in Chicago and has plans to build similar stores in Boulder and San Francisco, [...]
Posted: Wednesday, November 21st 2007
Goodby Describes Digital Evolution at Adweek Con
SF-based agency Goodby, Silverstein & Partners described its "Digital Evolution" at Adweek's Creative Conference: Mashup 2007 yesterday.
Multi-talented creatives hired across fields -- ranging from academic environments, media labs and design firms -- helped Goodby implement the current HP campaign, "The computer is personal again," where famous hands tell the world what's inside their PCs.
The campaign was inspired by a resume film from Goodby new-hire Pete Connolly. The HP [...]
Posted: Friday, October 26th 2007
Scion Joins Fourth - Yes, Fourth - Virtual World
Toyota's Scion brand has set foot in There.com, making it the fourth virtual world to host a Scion marketing campaign.
Already, Scion has entered Second Life, Whyville.com, and Gaia.com.
In There.com, Scion launched Club Scion, a three-story nightclub with dance floors, music and hot tub [...]
Posted: Thursday, August 16th 2007
Etsy: Artisans Get Their eBay
In adding an e-commerce component to the typical social network model, co-founder Rob Kalin helped to create Etsy, an online marketplace for the arts and crafts set.
According to BusinessWeek, Etsy "fits the mold for a second-wave dot-com success almost perfectly."
The two-year-old site has $ [...]
Posted: Thursday, July 19th 2007