Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 550 | 427 |
| » ad pricing | 18 | 959 |
| » ad selling | 201 | 776 |
| » ad targeting | 286 | 691 |
| » ad technologies & vendors | 182 | 795 |
| » advertainment | 398 | 579 |
| » Advertising | 1 | 976 |
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| » Asia/Pacific | 24 | 953 |
| » automotive | 42 | 935 |
| » b2b | 5 | 972 |
| » best practices | 93 | 884 |
| » Big Picture | 2 | 975 |
| » biz buzz | 314 | 663 |
| » branding | 289 | 688 |
| » broadband | 265 | 712 |
| » campaigns & creatives of note | 231 | 746 |
| » case studies | 26 | 951 |
| » co-op marketing & partnerships | 229 | 748 |
| » computers & tech | 75 | 902 |
| » consumer packaged goods | 41 | 936 |
| » cross media | 193 | 784 |
| » deep coverage | 1 | 976 |
| » demographics | 232 | 745 |
| » direct marketing | 46 | 931 |
| » domain names | 102 | 875 |
| » don't believe the hype | 11 | 966 |
| » e-commerce | 139 | 838 |
| » email marketing | 9 | 968 |
| » Europe | 46 | 931 |
| » events | 22 | 955 |
| » finance | 15 | 962 |
| » global | 15 | 962 |
| » healthcare | 7 | 970 |
| » How-to | 5 | 972 |
| » I-PR & business communications | 11 | 966 |
| » instant messaging marketing | 16 | 961 |
| » interviews | 2 | 975 |
| » intrusive formats | 10 | 967 |
| » Latin America | 4 | 973 |
| » legal, government & regulation | 28 | 949 |
| » loyalty & retention | 49 | 928 |
| » major account moves | 8 | 969 |
| » major brands | 252 | 725 |
| » major players news | 353 | 624 |
| » Marketing | 1 | 976 |
| » measurement & analytics | 36 | 941 |
| » media convergence | 258 | 719 |
| » minorities | 6 | 971 |
| » mobile marketing | 103 | 874 |
| » multi-channel marketing | 51 | 926 |
| » new and improved | 81 | 896 |
| » nonsense & parodies | 31 | 946 |
| » online ad market | 225 | 752 |
| » pearls of wisdom | 11 | 966 |
| » people | 52 | 925 |
| » personalization | 57 | 920 |
| » political parties & organizations | 14 | 963 |
| » privacy | 10 | 967 |
| » promotions | 127 | 850 |
| » publishing | 257 | 720 |
| » real estate | 1 | 976 |
| » research & stats | 114 | 863 |
| » rich media | 221 | 756 |
| » search engine marketing | 20 | 957 |
| » Segmentation & Markets | 1 | 976 |
| » seniors | 2 | 975 |
| » sex sells | 12 | 965 |
| » signs of doom | 14 | 963 |
| » signs of recovery | 4 | 973 |
| » signs of what's to come | 328 | 649 |
| » small business | 5 | 972 |
| » spam & anti-spam | 1 | 976 |
| » Spanish-speaking | 5 | 972 |
| » syndication & RSS | 52 | 925 |
| » technical innovation | 41 | 936 |
| » telecom | 17 | 960 |
| » text ads | 36 | 941 |
| » tools & software | 99 | 878 |
| » top stories | 38 | 939 |
| » travel | 8 | 969 |
| » user experience | 303 | 674 |
| » viral marketing & social media | 214 | 763 |
| » weblog marketing | 60 | 917 |
| » women | 59 | 918 |
| » worst practices | 35 | 942 |
| » Youth | 164 | 813 |
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Sponsors Line Up for Popular Apps
Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout.
Not every app that comes to market attracts sponsors - or many viewers for that matter. The apps that have the best appeal to both groups are those that either entice with special deals, such as coupons, or constantly update content, such as a news site.
Msnbc.com's free application for the iPhone and iPod touch, l [...]
Posted: Tuesday, December 29th 2009
Ford Fiesta Gets Role in 'If I Can Dream'
The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream', - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu.
The show will follow [...]
Posted: Tuesday, December 22nd 2009
New SocNet Tools Seek Missing Revenue Link
CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. ( [...]
Posted: Thursday, December 10th 2009
Top 10 Viral Videos - November 2009
Internet videos created to promote mobile homes, chewing gum, beer and tech products are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor Goviral as the most interesting and innovative in November 2009, reports MarketingCharts.
The videos on the lis [...]
Posted: Wednesday, December 2nd 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted
Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email.
Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced.
"Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N [...]
Posted: Friday, September 4th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
One-Hit Video Wonders May Win Entry into YouTube Partnership Program
Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.
Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.
Eligi [...]
Posted: Wednesday, August 26th 2009
Jambool Raises $5M for A-La-Carte Micropayments System
Jambool, the parent company of micropayment platform Social Gold, has raised $5 million in a funding round led by Madrona Venture Group, adding to the $1 million it raised in late 2008. Bay Partners reportedly also participated.
Social Gold enables developers to easily implement a micropayments system into virtual worlds, social networking games and similar engagement offerings. Its suite includes an in-game payment system with support for credit cards, mobile payments and online transaction [...]
Posted: Tuesday, August 18th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Only 8% of Advertisers Deem Twitter an Effective Promo Tool
Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll.
The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ [...]
Posted: Tuesday, July 28th 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Twitcam Brings Livestreaming to Twitter
Live video streaming firm Livestream has launched twitcam.com, an ad-supported app that lets users add live streaming video to their Twitter feeds.
The offering works like popular Twitter app Twitpic, which enables users to log in with an existing Twitter account, upload an image and then automatically updates their Twitter streams with a link to the image, as well as any message they include.
Following suit, Twitcam.com u [...]
Posted: Wednesday, July 22nd 2009
Top Social Media Sites: Twitter Leaps 1,989%
A June 2009 analysis of the top-10 social media properties by Nielsen reveals (pdf) that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009.
This increase puts Twitter at #4 on the list of most visited member communities in June ( [...]
Posted: Tuesday, July 21st 2009
Printcasting Democratizes Magazine Publishing
A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher.
Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times [...]
Posted: Tuesday, July 21st 2009