Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 82 | 3 |
| » ad selling | 69 | 16 |
| » ad targeting | 45 | 40 |
| » ad technologies & vendors | 41 | 44 |
| » advertainment | 21 | 64 |
| » affiliate marketing | 2 | 83 |
| » agencies & ad departments | 26 | 59 |
| » automotive | 2 | 83 |
| » b2b | 2 | 83 |
| » best practices | 10 | 75 |
| » biz buzz | 32 | 53 |
| » branding | 19 | 66 |
| » broadband | 9 | 76 |
| » campaigns & creatives of note | 9 | 76 |
| » case studies | 3 | 82 |
| » co-op marketing & partnerships | 11 | 74 |
| » computers & tech | 4 | 81 |
| » CRM | 1 | 84 |
| » cross media | 10 | 75 |
| » deep coverage | 1 | 84 |
| » demographics | 5 | 80 |
| » direct marketing | 12 | 73 |
| » domain names | 3 | 82 |
| » don't believe the hype | 2 | 83 |
| » e-commerce | 12 | 73 |
| » entertainment | 18 | 67 |
| » Europe | 2 | 83 |
| » events | 1 | 84 |
| » I-PR & business communications | 2 | 83 |
| » instant messaging marketing | 1 | 84 |
| » intrusive formats | 2 | 83 |
| » legal, government & regulation | 6 | 79 |
| » loyalty & retention | 1 | 84 |
| » major account moves | 1 | 84 |
| » major brands | 17 | 68 |
| » major players news | 44 | 41 |
| » measurement & analytics | 11 | 74 |
| » media convergence | 14 | 71 |
| » mobile marketing | 5 | 80 |
| » multi-channel marketing | 5 | 80 |
| » new and improved | 18 | 67 |
| » online ad market | 31 | 54 |
| » pearls of wisdom | 1 | 84 |
| » people | 2 | 83 |
| » political parties & organizations | 2 | 83 |
| » privacy | 7 | 78 |
| » promotions | 10 | 75 |
| » publishing | 36 | 49 |
| » research & stats | 13 | 72 |
| » rich media | 15 | 70 |
| » search engine marketing | 14 | 71 |
| » signs of doom | 1 | 84 |
| » signs of recovery | 1 | 84 |
| » signs of what's to come | 39 | 46 |
| » small business | 6 | 79 |
| » syndication & RSS | 4 | 81 |
| » technical innovation | 5 | 80 |
| » telecom | 3 | 82 |
| » text ads | 11 | 74 |
| » tools & software | 14 | 71 |
| » top stories | 32 | 53 |
| » user experience | 8 | 77 |
| » viral marketing & social media | 11 | 74 |
| » weblog marketing | 12 | 73 |
| » women | 2 | 83 |
| » worst practices | 3 | 82 |
| » Youth | 5 | 80 |
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
Ad Rates Lower from '07 to '08 -- but Stabilize Between Last Two Quarters
Ad optimization firm PubMatic released its AdPrice Index for Q4 2008, a quarterly industry-wide measure of online ad network rates for publishers.
According to the AdPrice Index, 4Q08 reflected a sizable decline in online display ad pricing, compared to the same period in '07, across all verticals, no matter what the website's size. (In Q3, PubMatic pegged a [...]
Posted: Wednesday, January 14th 2009
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
In 2009, Hulu Ad Spend to Nip YouTube's Heels
In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports.
Unlike the older video site, Hulu streams primarily professional content, including network TV shows, clips and films. If its ad revenue manages to surpass that of YouTube's, it could [...]
Posted: Tuesday, November 18th 2008
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
Video Ads (Finally!) Invade Facebook
Facebook now offers video ads on the right-hand side of its homepage, reports All Facebook.
Users can leave comments directly beneath them and see what friends have said. Like standard comments and wall messages, reactions to video ads will appear on Facebook news feeds.
The addition of video ads, coupled with user feedback, puts Facebook in a position to contend with [...]
Posted: Thursday, August 14th 2008
Effectiveness of TV Advertising Backslides in Two Years
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the Association of National Advertisers and Forrester Research, MarketingCharts writes.
Among the major [...]
Posted: Thursday, February 21st 2008
Industry Buzz and Snippets: 11/27/07
To avoid a previously planned countersuit, Japanese ad firm Dentsu may opt to seek dismissal of a scandal-ridden lawsuit involving illicit behavior amongst a few of its Stateside executives.
Making good on early speculative reports, Cl [...]
Posted: Tuesday, November 27th 2007
Size Matters: Major UK Mags, 'Other' Media to Compare Figures
Audiences for print, online and events will be listed together for what is allegedly the first time ever in this week's Audit Bureau of Circulations release.
The Guardian reports that the average circulation of magazines proffered by the BBC and IPC Media will be featured alongside audience figures for other platforms, which common practice among newspaper publishers but unheard-of in th [...]
Posted: Monday, August 13th 2007
Magazines Not Only Sell Ads -- They're Creative Too
An unexpected force has lifted a challenge to creative agencies: the publishing world. Condé Nast and Meredith have arranged their ad sales units so that they're not only selling ad pages, they're building the content and marketing as well, reports The International Herald Tribune.
Condé Nast Media Group operates like an ad agency. It has sweepstakes, TV specials, radio and, of course, [...]
Posted: Thursday, May 31st 2007
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Brands Create Own Shows - Cheaper than TV Ads
To solve the problem of TV viewers' not liking ad interruptions, some brands are creating their own shows, reports USA Today.
Gillette, for one, is producing an ABC prime-time reality series starring a group of NASCAR drivers dubbed the "Young Guns," who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team.
An MTV special produ [...]
Posted: Wednesday, April 11th 2007
'The Week' Publishes Online-Only Extra, Lexus Sponsors
Dennis Publishing's The Week will produce a bonus issue focusing on environmental issues,but will not be distributing it in print form. The extra issue, due out April 20, will be online only.
It's the first time The Week will have published a themed issue - and its first time publishing an issue solely online, writes the New York Times ( [...]
Posted: Thursday, April 5th 2007
NeoEdge Releases RSS-Powered Game Player Targeting Women
Targeting women over 20, casual game destination NeoEdge has launched a downloadable game player titled Most Fun, reports ClickZ.
Investing in content, game developers publishing for the player will receive a 50 percent revenue split on the ad-supported titles.
The game is delivered via an RSS feed [...]
Posted: Tuesday, February 27th 2007
In-Game Advertising to Reach $1.2B in 3 Years
in-game advertising will be worth $1.2 billion in three years, Ed Bartlett, VP of publishing for in-game advertiser IGA Worldwide, told SPOnG (via Adverlab).
Bartlett said that two or three years ago, the in-game ad spend was dramatically under-represented in relation to its share of media usage: "Ba [...]
Posted: Tuesday, February 13th 2007
Product Placements in Video Get Interactive
Imagine watching a James Bond flick online - and being able to click on 007's watch, his car or his cell phone and purchasing them on the spot.
Offering clickable links inside video is what vendor VideoClix wants to make possible with the latest version of its VideoClix 3.0 software, reports ClickZ. Slated for release next week, it will also allow metrics tracking. The vendor bills .01 cents per click i [...]
Posted: Wednesday, January 17th 2007
Banner Ads Come to Verizon Mobile Phones
With mobile advertising poised to surge in 2007, Verizon wireless - a brand among the nation's most advertised - intends to seize the opportunity and itself become an ad medium.
Banner ads will begin appearing on news, weather, sports and other websites that users visit via their Verizon mobile phones, reports the New York Times. Verizon officials say they are b [...]
Posted: Tuesday, December 26th 2006
Bid4Spots Signs 200 Internet Radio Stations in First Month
Bid4Spots has signed 200 internet radio stations within the first month of announcing its reverse auction to facilitate buying and selling advertising for independent online radio, reports MediaBuyerPlanner. The company's goal is to have 2,000 stations by the end of Q1 2007.
Bid4Spots, which also operates a reverse auction marketplace for terrestrial radio, is inviting i [...]
Posted: Wednesday, December 13th 2006