Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 81 | 224 |
| » weblog marketing | 31 | 274 |
| » women | 13 | 292 |
| » worst practices | 7 | 298 |
| » Youth | 46 | 259 |
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
Social Media Drives Increased Email Use
Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email, a Nielsen Company analysis found that the heaviest social media users actually use email more, perhaps because of the steady stream of messages that social networks dump into participants' inboxes.
For the informal r [...]
Posted: Friday, October 2nd 2009
Technorati to Reposition as Blogger Rival
Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid.
The company is now in the process of hiring writers with the objective of creating its own content site, according to TheNextWeb, which published a letter discreetly sent to bloggers last week:
Become a Techn [...]
Posted: Tuesday, September 8th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
Talbots Restyles Online Customer Experience
Specialty women's apparel retailer The Talbots, Inc. is relaunching its e-commerce site with new functionality, features and personalization.
The updates are designed to align its online shopping experience with in-store product offerings and catalog customer service, Retailer Daily reports [...]
Posted: Monday, August 31st 2009
1-800-Flowers Pings Facebook for eCommerce
1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook.
Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send.
Planned upgrades include birthday calendars and group gifting [...]
Posted: Thursday, July 30th 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Veodia Snaps Up Screen Capture Startup
Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France.
ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow [...]
Posted: Friday, June 19th 2009
LocaModa Weds iPhones to Times Square Spectacolor Board
Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones.
The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time, [...]
Posted: Monday, June 15th 2009