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Apple Seeks to Leapfrong Geo-Locational Players with Own App

There have been signs that Apple was interested in the geo-locational and mobile advertising market. Now a patent the company recently filed provides a clearer roadmap as to what Apple may have in mind - a social networking app using geo-locational capabilities that could put it well ahead of Foursquare and other  [...]
Posted: Tuesday, March 23rd 2010

Adspace's New Metrics Offer DOOH Reach, Frequency

Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising. Addition of Reach and Frequency Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr  [...]
Posted: Tuesday, March 16th 2010

San Francisco's BART Adds Augmented Reality

San Franciso's subway system, the BART, is the latest entity to use augmented reality to grab customers' - or in this case, riders' - attention with a message. Developed by metaio, the application - called junaio - shows transit data such as station locations and estimated arrival times. Riders point the phone's camera and find directions to the nearest BART station and a list of estimated arrivals for the next several tr  [...]
Posted: Friday, March 12th 2010

Neuromarketing Applied Online Even as Science Still Develops

As more firms begin to explore commercial applications of neuromarketing, the lessons learned from these early experiments are being applied online as well - even as the space itself continues to develop. Yet even as firms make $100 million campaign decisions based in part on these experiments, the industry itself is still very early days. There is no one standardized method to interpret and apply the results of these experiments - as well as the techniques themselves. Two New Entr  [...]
Posted: Monday, February 1st 2010

Valpak Preps New Augmented Reality Envelope

Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code. The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX. The company has been avidly following developments with this technology in the marketing space - including the rece  [...]
Posted: Thursday, January 28th 2010

5 Ways Local Media Will Be Different in 2010

A new era of competitiveness, new paths to monetization and ever more hyper local search capabilities will characterize interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media this year. So says BIA/Kelsey, which has just released a report on trends in this space. Five Predictions “For some time now, BIA/Kelsey analysts have been predicting that 20  [...]
Posted: Tuesday, January 19th 2010

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

Google Patent Suggests Ad Placements in Maps

Google has been awarded a patent on ad technology that inserts ads in its Street View mapping images - suggesting the search engine giant will expand its ad offerings to this popular application. In the patent application, Google says it will identify buildings, posters, signs and billboards in its StreetView images - a  [...]
Posted: Wednesday, January 13th 2010

DOOH Signs Get Smarter under Intel, Microsoft

Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).   [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 12/15/09

Strategies: The future of geo-targeting is here. Stats: Study: connecting with friends via Facebook more popular than texting, email. Retailer emails   [...]
Posted: Tuesday, December 15th 2009

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]
Posted: Monday, November 30th 2009

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]
Posted: Friday, September 4th 2009

'Webcam Social Shopper' Brings Dressing Rooms to Computer Monitors

Zugara has launched the Webcam Social Shopper, an app that weds Augmented Reality and Motion Capture technology to yield a private and virtual "trying-on" experiences for retail shoppers -- which can then put items in their shopping carts. E-retailers that implement the Zugara app can encourage clients to use it without downloading extra software; all they need is a printer and a webcam. To virtually try clothes on, a user must print out a Zugara "marker" a  [...]
Posted: Friday, July 17th 2009

EyeWonder's PageMorph 'Manipulates' Site Content

Yesterday EyeWonder debuted PageMorph, a homepage-takeover ad format that manipulates the page upon which it sites by apparently shrinking, crumpling, stretching or affecting a real-time screenshot of the content with other means. "Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their home pages," explained VP-Enterprise   [...]
Posted: Thursday, July 9th 2009

Canadian Telecoms Unite for Mobile Cash Exchange System

This week, Canada's three major wireless firms will unveil a service that enables people to exchange money via mobile. Bell Canada, Telus Corp and Rogers Communications united four years ago to form a jointly owned firm called EnStream LP, which now employs about 30 people in Toronto, in addition to outsourcing some customer service and development. The digital cash exchange platform is the first fruit of their labors. "The end vision is you can take your billfold or purse and stick it int  [...]
Posted: Monday, June 15th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

Vontoo V2 Modularizes Personalized Video Memes -- While Collecting Opt-In User Data

Among the more popular gimmicks of the digital marketing space is the integration of the personal information into a campaign -- either in the form of an invented news story or as part of a celebrity appeal. Examples of this include a campaign for the Gonzaga University women's basketball team, whereby a coach is depicted in a video calling the team's most important supporter -- and the viewer receives that "pho  [...]
Posted: Monday, June 1st 2009

E-Readers Could Salvage Traditional Media, Some Say

Big-screen e-readers may be the hope of the newspaper industry. Like Amazon's Kindle but with a larger screen - about the size of a standard sheet of paper - these devices are currently being created with the goal of displaying newspapers and magazines, writes MediaBuyerPlanner. A number of big-scre  [...]
Posted: Friday, May 8th 2009

Yahoo Japan to Serve Ads to Passersby Based on Age, Gender

Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past. The company is teaming with Comel Co., which installs and operates electronic billboards. Cameras mounted on Comel's billboards will photograph passersby. Characteristics such as sex and age will be determined using facial analysis technology from NEC Soft Ltd., according to the companies (  [...]
Posted: Friday, April 10th 2009