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Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Pepsi Turns Recycling Into an Interactive Marketing Moment

Pepsi Co is borrowing from the interactive vending machine model in a new campaign it is testing in several cities. It has installed 1,500 of its so-called Dream Machine interactive kiosks in more than 20 states to date. The kiosks do more than accept recycled bottles and cans. They also offer discounts and coupons at places like Dominos, Johnny Rockets,  [...]
Posted: Friday, March 4th 2011

Technology is the Secret to Getting Men Involved in Couponing, Shopping

Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research. Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons   [...]
Posted: Wednesday, May 26th 2010

Digital Agencies That Aren't So Digital

Digital agencies may talk the talk when it comes to online marketing, but preliminary findings of a survey suggest that they do not follow what they preach. Andrew Ballenthin, president of Sol Solutions, recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of social media as part of their digital media services. One hundred websites were analyzed and within that group 5  [...]
Posted: Wednesday, April 14th 2010

Real Estate Apps Give Agents New Ad Option

Recently-released apps for real estate agents, developed by Visionary Apps, have tweaked this model to give agents an overt way to advertise their services and mine for prospective leads while not disrupting the user experience - at least not too much. The apps - Complete Foreclosures and Complete Homes - list homes for sale nationwide. The Complete Foreclosures app has proven to be popular, making into Apple’s top ten business apps. It lets  [...]
Posted: Thursday, March 25th 2010

Apple Seeks to Leapfrong Geo-Locational Players with Own App

There have been signs that Apple was interested in the geo-locational and mobile advertising market. Now a patent the company recently filed provides a clearer roadmap as to what Apple may have in mind - a social networking app using geo-locational capabilities that could put it well ahead of Foursquare and other  [...]
Posted: Tuesday, March 23rd 2010

Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. Almost Everyone Uses or Will Use Emerging Channels The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market  [...]
Posted: Friday, March 19th 2010

Valpak Launches Mobile Coupon Apps

Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms. Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com,   [...]
Posted: Tuesday, March 16th 2010

Podcasts Players in Battle for Local Online Ad Dollars

Podcasts are becoming viable contenders for the much-coveted local online advertising dollar. A new survey suggests that consumer attitudes towards advertising around pod casts is favorable. Then there is the business case - unlike radio advertising, which is aimed at passive listeners, podcasts can assure advertisers that their listeners are not only receptive to their programs but have actively sought them out. From Radio to the Internet That is the case that Mike O’Me  [...]
Posted: Tuesday, February 23rd 2010

Premier Retail Networks Adds Fresh Market Stores as DOOH Grows

Premier Retail Networks has contracted to provide its in-store Checkout TV Network to Associated Food Stores Inc.'s newly acquired Fresh Market stores. Associated Food Stores has purchased 34 Albertsons stores throughout Utah, and will be rebranding them as Fresh Market. "Because our customers are our top priority, we wanted a way to inform them about upcoming promotions and product specials in a way that would add to their shopping experience at Fresh Market… which PRN’s Checkout TV N  [...]
Posted: Monday, February 15th 2010

Digital Coupon Growth Outpaces Inserts

During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com. Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons. Printed savings from Coupons.com and the  [...]
Posted: Monday, February 15th 2010

Neuromarketing Applied Online Even as Science Still Develops

As more firms begin to explore commercial applications of neuromarketing, the lessons learned from these early experiments are being applied online as well - even as the space itself continues to develop. Yet even as firms make $100 million campaign decisions based in part on these experiments, the industry itself is still very early days. There is no one standardized method to interpret and apply the results of these experiments - as well as the techniques themselves. Two New Entr  [...]
Posted: Monday, February 1st 2010

Valpak Preps New Augmented Reality Envelope

Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code. The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX. The company has been avidly following developments with this technology in the marketing space - including the rece  [...]
Posted: Thursday, January 28th 2010

5 Ways Local Media Will Be Different in 2010

A new era of competitiveness, new paths to monetization and ever more hyper local search capabilities will characterize interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media this year. So says BIA/Kelsey, which has just released a report on trends in this space. Five Predictions “For some time now, BIA/Kelsey analysts have been predicting that 20  [...]
Posted: Tuesday, January 19th 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010