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Pandora: Losses Way Up, But So Is Ad Revenue

In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek. Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011. Go  [...]
Posted: Thursday, May 24th 2012

NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Premier Retail Networks Adds Fresh Market Stores as DOOH Grows

Premier Retail Networks has contracted to provide its in-store Checkout TV Network to Associated Food Stores Inc.'s newly acquired Fresh Market stores. Associated Food Stores has purchased 34 Albertsons stores throughout Utah, and will be rebranding them as Fresh Market. "Because our customers are our top priority, we wanted a way to inform them about upcoming promotions and product specials in a way that would add to their shopping experience at Fresh Market… which PRN’s Checkout TV N  [...]
Posted: Monday, February 15th 2010

Industry Buzz & Snippets: 12/23/09

Trends: Ad Network CEO: celeb deaths of 2009 benefited some marketers. Search: The science of managing search ads. Google unveils new tools for display advertisers on Content Networ  [...]
Posted: Wednesday, December 23rd 2009

Industry Buzz & Snippets: 12/17/09

Ad Platforms: AOL clarifies what Seed could mean for advertisers. Search: Google unveils tool to see how others view a website. Google enhances analytics API.   [...]
Posted: Thursday, December 17th 2009

Industry Buzz & Snippets: 12/10/09

Media: AOL to think locally now. Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek. Online Ad Strategies: Using SEO to   [...]
Posted: Thursday, December 10th 2009

DARPA Balloon Hunt Will Yield Crowdsourcing Insights

In an effort to  explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US. Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]
Posted: Monday, November 30th 2009

Industry Buzz & Snippets 11/12/09

Online Ad Spending: IDC: worldwide online ad spending drops slightly in Q3. Online Ad Strategies: IAB, Bain offer roadmap for online publishers. Warner Music   [...]
Posted: Thursday, November 12th 2009

WOM Stars in Hollywood; Plays Leading Roles Elsewhere

Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.  Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a  [...]
Posted: Tuesday, October 20th 2009

Tuesday Tops for Brands on Facebook

Data from social media services vendor ViTrue says Tuesdays are the day in which click-through rates are highest on content posted on Facebook-based brand pages: 9.89%. Brand pages are like human profiles, except for companies. They typically aggregate news about the brand in question. Users can become "fans" of ones for which they feel an affinity, and receive updates from them on their news feeds. Click-throughs for Fac  [...]
Posted: Wednesday, September 9th 2009

Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted

Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email. Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced. "Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N  [...]
Posted: Friday, September 4th 2009

Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

Tribune Co. Offers Localized Network of 70+ Blogs to Advertisers

Tribune Co.'s Tribune Media Group has created a blog network of about 70 local blogs on Chicago-area interests, anchored by the Chicago Tribune, reports MediaBuyerPlanner. The network, ChicagoNow.com, is the first in a series of blog networks the Tribune Media Group hopes will increase its online footprint and expand market share in Chicago. The Tribune Co.'s plans f  [...]
Posted: Wednesday, August 26th 2009

Dell, Moonfruit Claim Twitter Campaigns Effective

At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007. Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign  [...]
Posted: Tuesday, August 25th 2009

Twitter to Add Latitude/Longitude Data to Tweets

Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog. "A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w  [...]
Posted: Friday, August 21st 2009

Silverman Quits NBC, Joins Diller on Ambitious Production Venture

Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company. Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment,   [...]
Posted: Tuesday, July 28th 2009

Select Video Stats Availed for Public View on YouTube

YouTube now enables YouTube Insights userss to share stats from its analytics tool on videos they select. Shareable stats include total views, number of ratings, popularity, geographic audience and viewer demographics. Video owners can select which statistics they want seen. From YouTube: Now when you watch a video, you can learn even more about it and its audience: on the watch p  [...]
Posted: Friday, July 24th 2009

Top Social Media Sites: Twitter Leaps 1,989%

A June 2009 analysis of the top-10 social media properties by Nielsen reveals (pdf) that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009. This increase puts Twitter at #4 on the list of most visited member communities in June (  [...]
Posted: Tuesday, July 21st 2009

Facebook Advertisers: Target by Member, Non-Member, Multiple Countries, Birthday

Facebook has released three new filters for its ads program, equipping advertisers to make addressable audiences more granular. Connections lets advertisers target the members of groups, pages, or events they own. They can also target users that aren't already members, meaning ads encouraging either participation in a group, or joining a group, go directly to the most relevant user without any overlap. All Face  [...]
Posted: Thursday, July 16th 2009