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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Local Service Companies Intrigued by Pay Per Call
Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year.
Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009, [...]
Posted: Wednesday, December 16th 2009
Cox Keeps ValPak Now That It's Digital
Cox Enterprises has decided to keep Largo, Fla.-based Valpak in its corporate family after announcing last year that it was exploring its sale.
A number of factors no doubt went into this decision, including the likely dearth of offers during the sharp recession. However Valpak has begun to aggressively enter new forms of media - and Cox has said it believes it has a promising future [...]
Posted: Friday, December 11th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Nike Adds SocNet Sharing Feature to Marketing Emails
Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line.
ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links.
News of Nike's SWYN inclusion was reported by the [...]
Posted: Monday, February 23rd 2009
Email, Search & Display Show Strongest Online Performance
A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
[...]
Posted: Thursday, February 19th 2009
Google: Checkout Icon Increases Ad Click-Thru 10%
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past.
Google Checkout [...]
Posted: Wednesday, January 7th 2009
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
Virtual Salesgirls Convince Waffling Consumers to Make a Deal
For e-tailers that suffer from shopping cart abandonment -- or consumers that spend too much time contemplating a purchase -- a virtual salesgirl with a perky name and a handy discount might just close the sale.
That's the hope of intellichat, which vends 24-hour virtual salesgirls with names like Rina or Summer, reputed to increase sales "by as much as 30 percent" instantly.
"[Your] virtual sales agent [is] custom tailored to your site, working 24 [...]
Posted: Friday, June 27th 2008
Quick Start Preps Websites for Behavioral, Contact Data Collection
Coremetrics launched Quick Start, a digital marketing service that reduces website tagging time.
"This enables clients to optimize their site for [collecting business and behavioral data] in a single day," the company stated.
Quick Start reportedly enables clients to take online marketing campaigns live in as little as three weeks. Interested clients must take a one-day Coremetrics session so their data acquisition strategy can be assessed. Based o [...]
Posted: Tuesday, June 24th 2008
Mobile Commerce Accelerates
Some 9 million US mobile subscribers have used their mobile phone to pay for goods or services, and half of all data users (49 percent) say they expect to participate in mobile commerce in the future, according to Nielsen Mobile figures issued at the Internet Retailer Conference and Exhibition in Chicago.
Among the findings presented:
As of Q1 2008, 3.6 percent of US mobile subscribers -- [...]
Posted: Friday, June 20th 2008
Digital Media Screens in Quick-Service Restaurants Get Attention
Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores, [...]
Posted: Thursday, April 10th 2008
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
Alternative Media Poised for Strong Growth in '08, Despite Slowing Economy
Spending on alternative media in the US jumped 22.0 percent from 2006 levels to reach $73.43 billion in 2007.
That rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media, MarketingCharts [...]
Posted: Thursday, March 27th 2008
BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads
Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts).
The top three new [...]
Posted: Thursday, March 20th 2008
Facebook and Google Not Necessarily Headed South
Prompted by recent headlines about declines in Facebook market share and Google's sponsored clicks, a couple of blog posts by Hitwise analysts Heather Dougherty and Bill Tancer examine the sites' traffi [...]
Posted: Friday, February 29th 2008
New Media Influences Purchases, Particularly among Minorities
Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports.
While traditional media still rank on top in purchase influ [...]
Posted: Thursday, February 21st 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Gift Recommendations Dominate Blog Holiday Talk, 'Social Shopping' Emerges
Gift recommendations dominate online holiday discussions on blogs, and range from one-off reviews to comprehensive shopping guides, according to (pdf) a Nielsen Online analysis of 1,000 influential blogs* in November, writes MarketingCharts.
[...]
Posted: Wednesday, December 12th 2007
Parents' Buzz on Holiday Shopping Reveals Cost, Safety Concerns
An analysis of online conversations among parents about their kids' holiday wish lists reveals cost and safety are top priorities, according to (pdf) Nielsen Online, writes MarketingCharts.
Cost-consciousness emerged in nearly 20 percent of discussions, wi [...]
Posted: Friday, December 7th 2007
Political Campaign Spend to Reach All-Time High of $4.5B in '08
Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle.
The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by [...]
Posted: Friday, December 7th 2007