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Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Pepsi Turns Recycling Into an Interactive Marketing Moment

Pepsi Co is borrowing from the interactive vending machine model in a new campaign it is testing in several cities. It has installed 1,500 of its so-called Dream Machine interactive kiosks in more than 20 states to date. The kiosks do more than accept recycled bottles and cans. They also offer discounts and coupons at places like Dominos, Johnny Rockets,  [...]
Posted: Friday, March 4th 2011

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Inbound Marketing Costs Less

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot. Average Cost Pe  [...]
Posted: Friday, April 30th 2010

Coke’s Cause Marketing Campaign Ties to Super Bowl, as Pepsi Sits Out

Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl. Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is   [...]
Posted: Friday, January 29th 2010

8 Tips for Hiring a Social Media Expert

Because it is meant to look fun, putting together a social media campaign - or integrating one into a larger online initiative - can be surprisingly difficult. There are many challenges to capturing and engaging user interests online - starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions. That point was driven home last December when Ballenthin  [...]
Posted: Tuesday, January 19th 2010

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

Industry Buzz & Snippets: 01/13/10

Campaigns: Coors deploys handheld game to bars for Super Bowl build up. Search: Google threatens to pull out of China, citing censorship, hack attacks. AdWords' policy adjustment for display   [...]
Posted: Wednesday, January 13th 2010

Alternative Paths to Online Cause Marketing

URL Shorteners, new revenue-sharing models and the latest in real time search are a few alternative online paths for cause marketing - a space that has come to rely heavily on the internet to get its message out. Consumers who have supported cause marketing efforts are most likely to respond to communications via email, websites and social media networks, according to a study from Cone Research. Another study late last year, by   [...]
Posted: Tuesday, January 12th 2010

What Else Can Social Media Do for Your Campaign?

Many companies have begun to incorporate Twitter and other social networks into their larger online marketing strategies - typically to either promote brands or to be on the lookout for complaints about services and products. But there are other ways marketers can mine the wealth of data that has become social media. Alternative uses range from the specific - such as determining the best time to se  [...]
Posted: Thursday, January 7th 2010

Pernod Ricard Produces Film to Relaunch Ararat Brandy

Pernod Ricard has produced a film called "The Legend of Akhtamar" as part of a campaign to relaunch what it hopes will become an Armenian cultural touchstone: Ararat brandy. The drinks giant tapped Amsterdam Worldwide to produce the long-form film, which never highlights the product. The movie, instead, focuses on Ararat's Eastern cultural heritage, and will be the first in a seri  [...]
Posted: Wednesday, January 6th 2010

Ford Fiesta Gets Role in 'If I Can Dream'

The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream',  - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu. The show will follow  [...]
Posted: Tuesday, December 22nd 2009

3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]
Posted: Friday, December 18th 2009

Coke Zero Challenges Facebook Fans to Find Digital Double

Coke Zero has launched a novelty app for Facebook that lets users find their look-alikes on Facebook. Called Coke Zero Facial Profiler, the app uses advanced facial profiling software to match players against a database of 200,000 faces collected by Coke Zero. To participate, users grant the profiler app access to their Facebook account via Facebook Connect. The app then searches for the player's photos that he or she has uploaded to their  [...]
Posted: Monday, December 14th 2009

Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'

Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz around the launch of the 2011 Ford Fiesta model. The move comes as Ford, which leads the auto industry in digital spending by dedicating about o  [...]
Posted: Wednesday, December 2nd 2009

Federated Media Aims to Improve SocNet Scene for Display Advertisers

Federated Media has launched Ad STAMP, an ad platform designed to integrate more naturally into social networks -- traditionally high-traffic markets that endure low display ad click-throughs. Under the Ad STAMP system, three units deluge a site concurrently -- meaning the single advertiser effectively "takes over" the site for that day. The rationale behind this method is that it reduces clutter experienced when a user is deluged by many different brand message, and their respective styles,   [...]
Posted: Thursday, September 10th 2009

Tuesday Tops for Brands on Facebook

Data from social media services vendor ViTrue says Tuesdays are the day in which click-through rates are highest on content posted on Facebook-based brand pages: 9.89%. Brand pages are like human profiles, except for companies. They typically aggregate news about the brand in question. Users can become "fans" of ones for which they feel an affinity, and receive updates from them on their news feeds. Click-throughs for Fac  [...]
Posted: Wednesday, September 9th 2009