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Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

McCain Pushes New Org with Social Media Efforts

Ex presidential candidate John McCain announced the launch of a grassroots organization called "Country First," which is supported by many of the social media tools that contributed to President Elect Obama's historic win. According to an email to McCain supporters -- whose contact data was gleaned during his run for President --, the goals of Country First a  [...]
Posted: Friday, January 9th 2009

Tech Magnates Welcome Obama with Lavish (Financial) Support

Silicon Alley Insider compiled a list of tech icons that made sizable donations to Barack Obama's Presidential Inaugural Committee. Listed endorsers from Google averaged $25,000 each, while executive donors (and spouses) at Microsoft averaged $50,000. Just one Yahoo notable made the cut -- Associate General Counsel Laura Covington, who gave $10,  [...]
Posted: Tuesday, December 30th 2008

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Army Puts Overseas Soldiers Behind Recruitment Webcasts

Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign. "Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a  [...]
Posted: Tuesday, November 11th 2008

C-SPAN Launches Debate Hub for Election Junkies

Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics. Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites. Producer Ben O'Connell said the project was C-SPAN's "first for  [...]
Posted: Monday, September 29th 2008

Updated Senate Web Linking Rules Include Social Media Sites

The Senate Rules and Administration Committee has updated existing limitations on sites that Senators are allowed to link to from their official pages. Senators may now link to YouTube and flickr, for example, in a ruling Sen. Dianne Feinstein (D-CA) dubbed "a major step into the future," reports Ars Technica. The tempest stirred last summer when Rep. John Culbers  [...]
Posted: Friday, September 26th 2008

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise

The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive. CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores. "Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be   [...]
Posted: Friday, July 18th 2008

Obama Eclipses McCain in Online Buzz, Activity for May

In the month of May, Barack Obama's campaign website generated 1.7 million more hits than John McCain's, reports Nielsen Online (via Advertising Age). May was the last month of Democratic primary season. More data: In total, Obama drew 2.3 million unique visitors in May; McCain reaped just 563,000. The Obama campa  [...]
Posted: Tuesday, July 8th 2008

Team Obama Tackles General Election with Gusto

Barack Obama's campaign made inquiries with NBC Universal about the cost of advertising in the Olympics. The move suggests Obama's earnest smile may appear alongside Beijing Olympic sponsors like Nike and Budweiser, reports Advertising Age. NBCU presented a series of options to the team, including packages ranging from $500,000 to $10 million. Obama's campaign did not reveal whether it purchased space, but Olympic promotion would ex  [...]
Posted: Friday, June 20th 2008

Red-State Shopping Habits are Just as Green as Blue States'

Some of the heaviest "green" shopping -- that is, purchases made with the environment in mind -- occurs in red states like Idaho, Alaska and Utah, reports Advertising Age. In terms of who's greener, there are no strong differences between red and blue states. The findings came from Catalina, which used SAS Institute software to gather and analyze "red" (Republican) versus "blue" (Democrat) state shopping data. Catalina gauges the "gr  [...]
Posted: Monday, June 9th 2008

Barack Obama Takes Lion's Share of Online Video Viewerships

Barack Obama enjoyed the highest number of online video viewers in March, compared to other presidential candidates, reports Nielsen Online. The research group reported "very little viewer overlap" between candidates, suggesting watchers have already committed to whom they plan to vote for. All told, Obama's website drew 518,000 unique visitors in March alone. Hillary Clinton lagged significantly behind at 351,000 uniques, and John McCain had only 38,000. The findings were released in N  [...]
Posted: Tuesday, April 22nd 2008

IBM Puts CIA on Fast Track to Virtual Worlds

IBM announced it will integrate a virtual world platform into Lotus Sametime, a collaboration software that will be used by the US intelligence agencies to discuss topics like terrorism. Analysts believe the move may lead to increased adoption of virtual worlds nationwide, as IBM may encourage other users of Sametime to go virtual, reports IDG News Service. IB  [...]
Posted: Tuesday, March 25th 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

Mobile Advertising Alters Voter Attitudes, Behaviors

Considering Super Tuesday hasn't settled who will run for US President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports   [...]
Posted: Thursday, February 7th 2008

Microlender Kiva Runs Out of Loan Recipients

Kiva, a nonprofit site that organizes microloans for entrepreneurs in developing countries, has run out of people to lend to. In toto, Kiva brought in $19.5 million worth of loans from 220,000 lenders, reports The New York Times. Though it may seem risky to dole $450 out to a r  [...]
Posted: Tuesday, January 29th 2008

Dell and Microsoft Join (Red) Anti-AIDS Squad

Dell and Microsoft have joined the promotional fight against AIDS in Africa. Dell will market a line of red computers for (Red), a campaign started by U2's Bono and chairman Bobby Shriver of Debt AIDS Trade Africa. (Red) Dell XPS computers will run on Microsoft Ultimate (Product) Red. The Global Fund shall receive $50 for every laptop sold. Desktops will net $80 api  [...]
Posted: Thursday, January 24th 2008