Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 240 | 150 |
| » ad pricing | 13 | 377 |
| » ad selling | 53 | 337 |
| » ad targeting | 115 | 275 |
| » ad technologies & vendors | 58 | 332 |
| » advertainment | 60 | 330 |
| » Advertising | 1 | 389 |
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| » Asia/Pacific | 7 | 383 |
| » automotive | 16 | 374 |
| » b2b | 9 | 381 |
| » best practices | 55 | 335 |
| » Big Picture | 3 | 387 |
| » biz buzz | 46 | 344 |
| » branding | 60 | 330 |
| » broadband | 30 | 360 |
| » campaigns & creatives of note | 18 | 372 |
| » case studies | 10 | 380 |
| » co-op marketing & partnerships | 11 | 379 |
| » computers & tech | 28 | 362 |
| » consumer packaged goods | 19 | 371 |
| » CRM | 6 | 384 |
| » cross media | 39 | 351 |
| » demographics | 93 | 297 |
| » direct marketing | 50 | 340 |
| » domain names | 28 | 362 |
| » don't believe the hype | 11 | 379 |
| » e-commerce | 42 | 348 |
| » email marketing | 30 | 360 |
| » entertainment | 114 | 276 |
| » Europe | 16 | 374 |
| » events | 4 | 386 |
| » finance | 6 | 384 |
| » global | 3 | 387 |
| » healthcare | 8 | 382 |
| » I-PR & business communications | 14 | 376 |
| » instant messaging marketing | 10 | 380 |
| » intrusive formats | 4 | 386 |
| » Latin America | 1 | 389 |
| » legal, government & regulation | 4 | 386 |
| » loyalty & retention | 20 | 370 |
| » major account moves | 1 | 389 |
| » major brands | 38 | 352 |
| » major players news | 77 | 313 |
| » Marketing | 1 | 389 |
| » measurement & analytics | 43 | 347 |
| » media convergence | 66 | 324 |
| » minorities | 10 | 380 |
| » mobile marketing | 68 | 322 |
| » multi-channel marketing | 20 | 370 |
| » new and improved | 12 | 378 |
| » online ad market | 149 | 241 |
| » pearls of wisdom | 17 | 373 |
| » people | 14 | 376 |
| » personalization | 17 | 373 |
| » political parties & organizations | 8 | 382 |
| » privacy | 4 | 386 |
| » promotions | 14 | 376 |
| » publishing | 82 | 308 |
| » rich media | 55 | 335 |
| » search engine marketing | 30 | 360 |
| » Segmentation & Markets | 2 | 388 |
| » seniors | 2 | 388 |
| » sex sells | 4 | 386 |
| » signs of doom | 3 | 387 |
| » signs of recovery | 4 | 386 |
| » signs of what's to come | 146 | 244 |
| » small business | 6 | 384 |
| » spam & anti-spam | 2 | 388 |
| » Spanish-speaking | 6 | 384 |
| » syndication & RSS | 20 | 370 |
| » technical innovation | 15 | 375 |
| » telecom | 21 | 369 |
| » text ads | 18 | 372 |
| » tools & software | 32 | 358 |
| » top stories | 38 | 352 |
| » travel | 3 | 387 |
| » user experience | 106 | 284 |
| » viral marketing & social media | 65 | 325 |
| » weblog marketing | 59 | 331 |
| » women | 17 | 373 |
| » worst practices | 12 | 378 |
| » Youth | 29 | 361 |
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Marketing Data Roundup: Android mobile web browsing grows 400% in Q2
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Android Mobile Web Browsing Grows 400% in Q2
The volume of mobile web browsing from Android phones grew by 400% between Q1 and Q2 2010 in the US, [...]
Posted: Monday, August 30th 2010
Technology is the Secret to Getting Men Involved in Couponing, Shopping
Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research.
Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons [...]
Posted: Wednesday, May 26th 2010
Marketers Consider Centralized Decisioning
Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to [pdf] a new study from marketing technology provider Unica.
"Centralized decisioning" technology coordinates outbound and inbound marketing through a single system maintaining a comprehensive contact and response history. By allowing marketers to centralize the matching of customers to marketing messages and offers, the technology is [...]
Posted: Tuesday, March 23rd 2010
Adspace's New Metrics Offer DOOH Reach, Frequency
Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising.
Addition of Reach and Frequency
Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr [...]
Posted: Tuesday, March 16th 2010
How to Market to People Who Don't Trust Their Friends
A whopping 75% of consumers don’t believe their peers will give them good advice or information about a company, according to Edelman's latest trust barometer. Last year that number was 55%.
Yet at the same time activity on social networks such as Facebook shows little sign of slowing. What are marketers to make of these two distinct but conflicting trends - especially as more brands are devoting a greater portion of their online advertising [...]
Posted: Wednesday, February 10th 2010
Retailers Can Lure Moms with Social Media, Free Stuff
Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch.
It found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectivel [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
SocNets Don't Fare Well in Online Video Promotion
The manner in which people decide which show or video clip to watch on either TV or the internet is very similar - with verbal word of mouth (in-person conversations or phone calls) scoring well above social media as a regularly used source, and TV ads and search engines also playing major roles, according to a research report from Knowledge Networks.
The report, "How People Use Video Navigation," explores how advancing technology and increasing viewer control are changing expectations about [...]
Posted: Monday, December 21st 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
Local Service Companies Intrigued by Pay Per Call
Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year.
Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009, [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/15/09
Strategies:
The future of geo-targeting is here.
Stats:
Study: connecting with friends via Facebook more popular than texting, email.
Retailer emails [...]
Posted: Tuesday, December 15th 2009
Female Consumers Increase Social Networking
A majority of U.S. women use social networking sites, and half of them say social networking sites influence their shopping habits. These are some of the key findings from a new study on online socials networking among women performed by social media platform SheSpeaks.
According to the SheSpeaks Second Annual Media Study, 86% of U.S. women now have a profile on at lea [...]
Posted: Thursday, December 10th 2009
Industry Buzz & Snippets: 12/10/09
Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to [...]
Posted: Thursday, December 10th 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Retailers Enlist E-cards to Cut Through Crowded Inboxes
In an attempt to make their messages stand out in increasingly cluttered online mailboxes this holiday season, a number of retailers are using digital greeting cards to entice customers into their stores.
Dancing with Elves
OfficeMax is continuing its popular ElfYourself.com campaign for the third year. By uploading photos to the platform, consumers can create fr [...]
Posted: Monday, November 23rd 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
Social Media Drives Increased Email Use
Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email, a Nielsen Company analysis found that the heaviest social media users actually use email more, perhaps because of the steady stream of messages that social networks dump into participants' inboxes.
For the informal r [...]
Posted: Friday, October 2nd 2009