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- Showing 1 - 10 of 10
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
New SocNet Tools Seek Missing Revenue Link
CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. ( [...]
Posted: Thursday, December 10th 2009
How-To: Optimizing Image Use in Social Media
Images are among the most powerful tools in social media: they are easily consumed, and offer more stimulating information than text.
And since most people are busy and increasingly tightfisted with time, mastering the image -- which takes little effort to scan -- has a lot of appeal.
Search Engine Land provides advice on how to apply this medium into a successful media campa [...]
Posted: Wednesday, March 25th 2009
How-to: A Rough Guide To Advertising On Facebook
A recent collaborative effort by SEOmoz CEO Randfish and David Klein offers advice on how best to leverage advertising on Facebook and build investment confidence in the space.
The following is a summary of their findings, posted on SEOmoz.com.
Facebook, sporting hundreds of millions of users, makes a compelling case for investing (chart [...]
Posted: Wednesday, March 18th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
How-To: Using Social Media Strategically (Pt I)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow -- while we w [...]
Posted: Wednesday, November 19th 2008
How-To: Tips for Seeding Branded Web Videos
"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format.
It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online.
For many agencies and brands, questions of strategy and execution persist for what [...]
Posted: Wednesday, October 1st 2008
How-To: Tips for Targeting Tweens
Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager -- a state they think is typified by freedoms they lack.
In 2003, 33.3 million teens inhabited the US (32.5 mill [...]
Posted: Wednesday, July 30th 2008
How-To: Launching and Monetizing a Facebook Application
Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference.
This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications.
Researching your app
Be sure to do the proper research on your target market and Facebook user [...]
Posted: Wednesday, May 14th 2008
How-To: 10 Tips for Launching a Solid Podcast
Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads.
In 2007, podcasts served 18.5 million users in the US -- a figure projected to rise to 65 million by 2012 (eMarketer).
Thes [...]
Posted: Wednesday, April 30th 2008
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