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How to traffic mobile placements through DFA | Navigate adCenter’s new budget options
How to Traffic Mobile Placements Through
Mobile trafficking in DFA is very similar to standard image trafficking with a couple key differences -- as long as the publishers on the media plan are able to dynamically serve mobile ad tags to users, writes Google’s DoubleClick blog.
For instance, to create a mobile placements you select [...]
Posted: Thursday, July 21st 2011
How To: Strengthen Your Pay-Per-Click Chops
Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions).
1. Keywords
Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use [...]
Posted: Wednesday, June 10th 2009
How-To: Removing Negative Keywords to Boost PPC Conversion
As pay-per-click (PPC) advertising builds in popularity, prices have likely gone up for top-converting keywords in your sector.
Maximize conversions by taking the time to cut "negative keywords" out of your campaigns.
"Negative keywords" are "unrelated search terms that mistakenly trigger your ad," writes Adotas. If your site specializes in cowboy hats, you don't want to pay for visits from people seekin [...]
Posted: Wednesday, May 28th 2008
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