Home > Categories > How-to[x] AND online ad market[x]
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 13 | 19 |
| » ad pricing | 2 | 30 |
| » ad selling | 1 | 31 |
| » ad targeting | 12 | 20 |
| » ad technologies & vendors | 10 | 22 |
| » advertainment | 8 | 24 |
| » affiliate marketing | 1 | 31 |
| » agencies & ad departments | 5 | 27 |
| » alternative marketing | 6 | 26 |
| » b2b | 5 | 27 |
| » best practices | 20 | 12 |
| » biz buzz | 1 | 31 |
| » branding | 9 | 23 |
| » campaigns & creatives of note | 7 | 25 |
| » case studies | 1 | 31 |
| » co-op marketing & partnerships | 2 | 30 |
| » consumer packaged goods | 1 | 31 |
| » CRM | 2 | 30 |
| » cross media | 4 | 28 |
| » demographics | 1 | 31 |
| » direct marketing | 1 | 31 |
| » domain names | 4 | 28 |
| » don't believe the hype | 2 | 30 |
| » e-commerce | 4 | 28 |
| » email marketing | 6 | 26 |
| » entertainment | 7 | 25 |
| » I-PR & business communications | 2 | 30 |
| » instant messaging marketing | 2 | 30 |
| » intrusive formats | 1 | 31 |
| » legal, government & regulation | 1 | 31 |
| » loyalty & retention | 7 | 25 |
| » major account moves | 2 | 30 |
| » major brands | 5 | 27 |
| » measurement & analytics | 1 | 31 |
| » media convergence | 1 | 31 |
| » minorities | 1 | 31 |
| » mobile marketing | 7 | 25 |
| » multi-channel marketing | 2 | 30 |
| » pearls of wisdom | 15 | 17 |
| » people | 1 | 31 |
| » personalization | 4 | 28 |
| » privacy | 3 | 29 |
| » publishing | 6 | 26 |
| » research & stats | 6 | 26 |
| » rich media | 4 | 28 |
| » search engine marketing | 10 | 22 |
| » signs of doom | 1 | 31 |
| » signs of recovery | 1 | 31 |
| » spam & anti-spam | 2 | 30 |
| » syndication & RSS | 2 | 30 |
| » technical innovation | 1 | 31 |
| » text ads | 4 | 28 |
| » tools & software | 11 | 21 |
| » travel | 1 | 31 |
| » user experience | 6 | 26 |
| » viral marketing & social media | 9 | 23 |
| » weblog marketing | 9 | 23 |
| » Youth | 4 | 28 |
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
A Marketer's Guide to Managing Add-ons for Chrome, Firefox
As anyone who operates a webpage can tell you, too many tabs (and there is indeed a tab entitled that) can hinder productivity more than help it. Still, though, as the tools and service offerings aimed at online marketing proliferate, tabs are a useful shortcut.
Following are a list of such tabs for the two popular browsers, Chrome and Firefox. All focu [...]
Posted: Thursday, September 8th 2011
A Marketer's Guide to QR Code Technology
QR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and remained a b2b tool, not unlike RFID.
However, as of Q2 2011, QR scanning traffic was rising a [...]
Posted: Monday, August 8th 2011
Closing Bell: Apple lowers iAd buy to $300K | Coalition to fight piracy | Free apps drive more revenue
Online Ad Market:
Apple lowers minimum iAd buy to $300,000.
Social Media:
How to combine your Facebook and Google+ feeds.
Anti-piracy:
Coalition [...]
Posted: Thursday, July 7th 2011
Industry Calls for Standardized Email Metrics
The Email Experience Council is pushing to standardize metrics it has developed after a two-year research endeavor that included surveying dozens of email broadcast vendors.
The bottom-line reason for its call for industry-accepted metrics, it says in its blog, is that it has become impossible to compare response and deliverability rates when terms are based on different calculations.
The [...]
Posted: Tuesday, February 2nd 2010
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
How-To: Track Rep and Keywords from a Unified Feed
In a media climate in which anyone can publish material about anything they like, anytime they wish, it is crucial for marketers to keep a close eye on what others are saying about their brands.
To simplify the process of scanning thousands of blogs, review sites, "tweets," forums and social networks, Search Engine Journal's Ann Smarty recommends Feed Killer, a simple [...]
Posted: Wednesday, July 15th 2009
How-To: Maximize Conversion with Email Design
Many online marketers send emails that are similar to their websites in terms of navigation and linking.
However, major differences in the way consumers view emails vs. websites indicate emails should be designed differently to achieve better results, according to a recent report from Smith-Harmon.
[...]
Posted: Wednesday, June 17th 2009
How To: Strengthen Your Pay-Per-Click Chops
Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions).
1. Keywords
Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use [...]
Posted: Wednesday, June 10th 2009
How To: Track Transactions To Initial Referrer
Marketers dishing dough for site traffic via AdWords may not know that many final transactions don't occur until later - when users return to the site organically. And Google Analytics, by default, attributes transactions to the last referrer.
This how-to by ROI Revolution offers a way to change your Google Analytics Trac [...]
Posted: Wednesday, June 3rd 2009
How To: Optimize For Conversion In Organic Search Results
SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead, according to a presentation given at eMetrics San Jose 2009.
Below, some highlights (via Search Engine Land).
Rather than rankings and traffic, focus on conversions - that is, impact on revenue - as measures of success.
Calculate the ROI o [...]
Posted: Wednesday, May 20th 2009
How-to: A Rough Guide To Advertising On Facebook
A recent collaborative effort by SEOmoz CEO Randfish and David Klein offers advice on how best to leverage advertising on Facebook and build investment confidence in the space.
The following is a summary of their findings, posted on SEOmoz.com.
Facebook, sporting hundreds of millions of users, makes a compelling case for investing (chart [...]
Posted: Wednesday, March 18th 2009
How-To: Leveraging 2009's Top Digital Trends
As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media.
What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital.
To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm [...]
Posted: Wednesday, March 4th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
How-To: Using Social Media Strategically (Pt II)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and [...]
Posted: Wednesday, November 26th 2008