Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 1 |
| » ad technologies & vendors | 1 | 1 |
| » agencies & ad departments | 1 | 1 |
| » alternative marketing | 1 | 1 |
| » branding | 1 | 1 |
| » campaigns & creatives of note | 1 | 1 |
| » case studies | 1 | 1 |
| » co-op marketing & partnerships | 1 | 1 |
| » email marketing | 1 | 1 |
| » instant messaging marketing | 1 | 1 |
| » major account moves | 1 | 1 |
| » measurement & analytics | 1 | 1 |
| » mobile marketing | 1 | 1 |
| » online ad market | 1 | 1 |
| » pearls of wisdom | 1 | 1 |
| » privacy | 1 | 1 |
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| » search engine marketing | 1 | 1 |
| » signs of what's to come | 1 | 1 |
| » spam & anti-spam | 1 | 1 |
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| » viral marketing & social media | 1 | 1 |
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The Pros and Cons of Crowdsourcing a Marketing Campaign
Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both.
However as the concept gains traction thanks to success stories - Netflix developed [...]
Posted: Thursday, January 14th 2010
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
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