Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 9 | 5 |
| » ad pricing | 1 | 13 |
| » ad selling | 1 | 13 |
| » ad targeting | 9 | 5 |
| » advertainment | 3 | 11 |
| » agencies & ad departments | 4 | 10 |
| » alternative marketing | 2 | 12 |
| » b2b | 1 | 13 |
| » best practices | 5 | 9 |
| » biz buzz | 2 | 12 |
| » branding | 3 | 11 |
| » broadband | 1 | 13 |
| » campaigns & creatives of note | 7 | 7 |
| » co-op marketing & partnerships | 1 | 13 |
| » cross media | 3 | 11 |
| » don't believe the hype | 2 | 12 |
| » e-commerce | 1 | 13 |
| » email marketing | 3 | 11 |
| » entertainment | 2 | 12 |
| » legal, government & regulation | 2 | 12 |
| » major account moves | 1 | 13 |
| » major brands | 4 | 10 |
| » major players news | 1 | 13 |
| » media convergence | 1 | 13 |
| » minorities | 1 | 13 |
| » mobile marketing | 4 | 10 |
| » multi-channel marketing | 1 | 13 |
| » online ad market | 10 | 4 |
| » pearls of wisdom | 4 | 10 |
| » personalization | 2 | 12 |
| » privacy | 2 | 12 |
| » publishing | 3 | 11 |
| » research & stats | 3 | 11 |
| » rich media | 2 | 12 |
| » search engine marketing | 3 | 11 |
| » signs of doom | 1 | 13 |
| » signs of recovery | 1 | 13 |
| » signs of what's to come | 2 | 12 |
| » syndication & RSS | 1 | 13 |
| » technical innovation | 1 | 13 |
| » telecom | 1 | 13 |
| » text ads | 1 | 13 |
| » tools & software | 8 | 6 |
| » travel | 1 | 13 |
| » user experience | 2 | 12 |
| » viral marketing & social media | 2 | 12 |
| » weblog marketing | 1 | 13 |
- Showing 1 - 14 of 14
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
A Marketer's Guide to QR Code Technology
QR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and remained a b2b tool, not unlike RFID.
However, as of Q2 2011, QR scanning traffic was rising a [...]
Posted: Monday, August 8th 2011
How to traffic mobile placements through DFA | Navigate adCenter’s new budget options
How to Traffic Mobile Placements Through
Mobile trafficking in DFA is very similar to standard image trafficking with a couple key differences -- as long as the publishers on the media plan are able to dynamically serve mobile ad tags to users, writes Google’s DoubleClick blog.
For instance, to create a mobile placements you select [...]
Posted: Thursday, July 21st 2011
Industry Calls for Standardized Email Metrics
The Email Experience Council is pushing to standardize metrics it has developed after a two-year research endeavor that included surveying dozens of email broadcast vendors.
The bottom-line reason for its call for industry-accepted metrics, it says in its blog, is that it has become impossible to compare response and deliverability rates when terms are based on different calculations.
The [...]
Posted: Tuesday, February 2nd 2010
The Pros and Cons of Crowdsourcing a Marketing Campaign
Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both.
However as the concept gains traction thanks to success stories - Netflix developed [...]
Posted: Thursday, January 14th 2010
Industry Buzz & Snippets: 11/05/09
Online Media:
Murdoch: Plan to charge for online content delayed.
News Corp reports steep drop at digital unit.
Search:
Google Analytics for mobile apps rolls out. [...]
Posted: Thursday, November 5th 2009
How-to: A Rough Guide To Advertising On Facebook
A recent collaborative effort by SEOmoz CEO Randfish and David Klein offers advice on how best to leverage advertising on Facebook and build investment confidence in the space.
The following is a summary of their findings, posted on SEOmoz.com.
Facebook, sporting hundreds of millions of users, makes a compelling case for investing (chart [...]
Posted: Wednesday, March 18th 2009
How To: A Beginner's Guide to Building Web Widgets
Marketers are expected to spend about $40 million on web widgets this year. This guide will teach you how to build and embed simple web widgets at no cost (besides an investment of time).
It's free, easy and takes about five minutes to roll out your first creation.
One of the best things about widgets is that you can enable sharing. Sharing widgets means more mashing of you [...]
Posted: Wednesday, June 25th 2008
- Showing 1 - 14 of 14