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Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

New SocNet Tools Seek Missing Revenue Link

CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. (  [...]
Posted: Thursday, December 10th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

How-To: Using Social Media Strategically (Pt II)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and   [...]
Posted: Wednesday, November 26th 2008

How-To: Using Social Media Strategically (Pt I)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks? But somehow -- while we w  [...]
Posted: Wednesday, November 19th 2008

How-To: Tips for Seeding Branded Web Videos

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format. It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online. For many agencies and brands, questions of strategy and execution persist for what  [...]
Posted: Wednesday, October 1st 2008

How-To: Managing a Blog Crisis Like a Pro

A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c  [...]
Posted: Wednesday, September 10th 2008

How-To: 15 Tips for Effective Web Design

Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too. To this end, Host-Review compiled 15 tips to help your site stand out: 1. Use a consistent color scheme. The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors  [...]
Posted: Wednesday, August 13th 2008

How-To: 7 Tips for Keep-Worthy Business Cards

At a single trade show, you can expect to receive a stack of business cards in the double digits. And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping. Leverage your online personality. ValleyWag suggests relying on curious G  [...]
Posted: Wednesday, May 21st 2008

How-To: 10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. In 2007, podcasts served 18.5 million users in the US -- a figure projected to rise to 65 million by 2012 (eMarketer). Thes  [...]
Posted: Wednesday, April 30th 2008

How-To: Identifying Influencers, Neutralizing Detractors

The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary. Tips on Locating Your Influencers: Write down the top 50 people or groups that impact buying decisions for a spe  [...]
Posted: Wednesday, February 27th 2008