Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 4 | 3 |
| » ad selling | 1 | 6 |
| » ad targeting | 2 | 5 |
| » ad technologies & vendors | 1 | 6 |
| » advertainment | 1 | 6 |
| » agencies & ad departments | 1 | 6 |
| » alternative marketing | 3 | 4 |
| » best practices | 1 | 6 |
| » biz buzz | 1 | 6 |
| » branding | 1 | 6 |
| » cross media | 3 | 4 |
| » demographics | 1 | 6 |
| » direct marketing | 1 | 6 |
| » domain names | 2 | 5 |
| » don't believe the hype | 2 | 5 |
| » e-commerce | 1 | 6 |
| » email marketing | 1 | 6 |
| » entertainment | 2 | 5 |
| » events | 1 | 6 |
| » instant messaging marketing | 1 | 6 |
| » legal, government & regulation | 1 | 6 |
| » loyalty & retention | 3 | 4 |
| » minorities | 1 | 6 |
| » mobile marketing | 1 | 6 |
| » pearls of wisdom | 1 | 6 |
| » people | 1 | 6 |
| » research & stats | 4 | 3 |
| » rich media | 2 | 5 |
| » search engine marketing | 1 | 6 |
| » sex sells | 1 | 6 |
| » signs of what's to come | 6 | 1 |
| » text ads | 1 | 6 |
| » user experience | 1 | 6 |
| » viral marketing & social media | 1 | 6 |
| » weblog marketing | 1 | 6 |
- Showing 1 - 7 of 7
Brand Execs Agree: Social Media Provides ROI But It's Immeasurable
Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit.
Those executives whose companies had established an extensive social media presence re [...]
Posted: Tuesday, May 1st 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
France Takes Aim at Online Ad Revenues
France is mulling over a new tax that could impact online ad revenues earned in France - and also, indirectly, everywhere else. According to a report commissioned by the Ministry of Culture, France could earn up to $29 million a year by imposing a supplemental tax on the online ad revenues of Google, Yahoo, Microsoft, AOL and Facebook (via BusinessWeek).
France would use the revenues to support local on [...]
Posted: Friday, January 8th 2010
Twitter Profiles Allegedly Suffer from PageRank Change
Google updated PageRank, the algorithm by which it ranks the importance of pages online. As a direct result of the update, Twitter profile pages have suffered a fall in PageRank merit, according to The Next Web.
So Web, Blogger's own blog, noted that the profile for Twitter's co-founder E [...]
Posted: Friday, May 29th 2009
Depressed Dow Drives Americans into Arms of Online Dating
A handful of online dating sites are reporting activity spikes following September's global financial crisis.
"On days when the US Dow Jones industrial went down [...] by more than 100 points, more people were likely to log in and spend more time on the site," stated Senior Research Scientist Gian Gonzaga in an interview with Reuters.
"People seek out companionship in times of stress. Studies repeatedly show [...]
Posted: Wednesday, December 10th 2008
New Media Influences Purchases, Particularly among Minorities
Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports.
While traditional media still rank on top in purchase influ [...]
Posted: Thursday, February 21st 2008
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