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Brand Execs Agree: Social Media Provides ROI But It's Immeasurable

Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit. Those executives whose companies had established an extensive social media presence re  [...]

Nokia to Reposition as 'Internet Company'

At Nokia's shareholders meeting last week, CEO Olli-Pekka Kallasvuo told investors the company would like to act "more like an internet company" than a "traditional manufacturer." "Companies such as Apple, Google, and Microsoft are not our traditional competitors, but they are major forces that must be reckoned with," Kallasvuo added. According to Ars Technica, the handhe  [...]

Google Transit Makes Move for the Big Apple

Google Transit is prepping for one of its most ambitious projects to date: mapping the New York City transit system. Appropriately covered by Bloomberg, Google is working with New York's Metropolitan Transportation Authority and New Jersey Transit, which collectively move 9 million commuters every day. The pro  [...]