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IAB Creates "Bar Exam" For Digital Ad Sales

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen  [...]
Posted: Friday, May 18th 2012

New Bing Premieres With Special Guest Star: Facebook

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev  [...]
Posted: Friday, May 11th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Brand Execs Agree: Social Media Provides ROI But It's Immeasurable

Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit. Those executives whose companies had established an extensive social media presence re  [...]
Posted: Tuesday, May 1st 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits

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Posted: Wednesday, April 25th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Americans Watch 31.2B Online Videos in March '10

More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. Google’s Reign Continues Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a  [...]
Posted: Friday, April 30th 2010

Competitive Data Ripe for Picking on SocNets

Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies. According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential  [...]
Posted: Friday, January 15th 2010

France Takes Aim at Online Ad Revenues

France is mulling over a new tax that could impact online ad revenues earned in France - and also, indirectly, everywhere else. According to a report commissioned by the Ministry of Culture, France could earn up to $29 million a year by imposing a supplemental tax on the online ad revenues of Google, Yahoo, Microsoft, AOL and Facebook (via BusinessWeek). France would use the revenues to support local on  [...]
Posted: Friday, January 8th 2010

Internet More Important than Doctors for Health Research

The average patient in the US now relies on a variety of media and resources to research disease, treatment, and general health information - and key in this mix is the internet, a category that Manhattan Research has dubbed 'e-Health.' Perhaps more astoundingly, new data from the firm on the subject reveals that the internet surpassed physicians as the most popular health resource for the first time last year. (  [...]
Posted: Friday, December 18th 2009

Online & Radio Use Rises; TV Still Most Credible

Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to (pdf) a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation. Daily newspaper usage dropped 4.1% and TV usag  [...]
Posted: Thursday, September 24th 2009

Twitter Profiles Allegedly Suffer from PageRank Change

Google updated PageRank, the algorithm by which it ranks the importance of pages online. As a direct result of the update, Twitter profile pages have suffered a fall in PageRank merit, according to The Next Web. So Web, Blogger's own blog, noted that the profile for Twitter's co-founder E  [...]
Posted: Friday, May 29th 2009

Nokia to Reposition as 'Internet Company'

At Nokia's shareholders meeting last week, CEO Olli-Pekka Kallasvuo told investors the company would like to act "more like an internet company" than a "traditional manufacturer." "Companies such as Apple, Google, and Microsoft are not our traditional competitors, but they are major forces that must be reckoned with," Kallasvuo added. According to Ars Technica, the handhe  [...]
Posted: Monday, May 12th 2008

New Media Influences Purchases, Particularly among Minorities

Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports. While traditional media still rank on top in purchase influ  [...]
Posted: Thursday, February 21st 2008

Google Transit Makes Move for the Big Apple

Google Transit is prepping for one of its most ambitious projects to date: mapping the New York City transit system. Appropriately covered by Bloomberg, Google is working with New York's Metropolitan Transportation Authority and New Jersey Transit, which collectively move 9 million commuters every day. The pro  [...]
Posted: Monday, August 27th 2007