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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 5 of 5
Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash
Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000.
K-C is planning a first year total contribution of $250,000.
A [...]
Posted: Tuesday, May 18th 2010
Can Social Media Remake Governments?
Social media is having an impact in some of the most restrictive areas of the world - countries whose broadbrand, IT and other related infrastructure is lacking compared to Western standards. But this embrace of social media by political activists - both local and global - is not happening on a uniform basis. In short, it is being used to great affect in one country and hardly at all in another.
Caught on YouTube
Consider the recent arrest of Taj al-Sair - a political d [...]
Posted: Thursday, April 15th 2010
Next Gen Apps that Use all Five Senses
There is a new generation of apps underway that are not limiting themselves to just touch, hearing and seeing. Instead they are deploying new senses - at least new to the mobile environment - such as the sense of smell.
Some are even incorporating low-level kinematic capabilities to sense force or velocity of nearby objects.
Hands Warm and Off the Steering Wheel
Not yet available for US users, PocketHeat is an app that keeps your hands warm. It works by making the iPho [...]
Posted: Friday, January 22nd 2010
Online Shoppers Still Want Warm Body
Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts.
At the same time, the move to online also means that consumers are warming to the [...]
Posted: Monday, October 19th 2009
Content Trumps Community, Communications Online
In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities. Â
The latest figures come from a six-year analy [...]
Posted: Wednesday, September 23rd 2009
- Showing 1 - 5 of 5