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Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash

Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000. K-C is planning a first year total contribution of $250,000. A  [...]
Posted: Tuesday, May 18th 2010

Can Social Media Remake Governments?

Social media is having an impact in some of the most restrictive areas of the world - countries whose broadbrand, IT and other related infrastructure is lacking compared to Western standards. But this embrace of social media by political activists - both local and global - is not happening on a uniform basis. In short, it is being used to great affect in one country and hardly at all in another. Caught on YouTube Consider the recent arrest of Taj al-Sair - a political d  [...]
Posted: Thursday, April 15th 2010

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

Next Gen Apps that Use all Five Senses

There is a new generation of apps underway that are not limiting themselves to just touch, hearing and seeing. Instead they are deploying new senses - at least new to the mobile environment - such as the sense of smell. Some are even incorporating low-level kinematic capabilities to sense force or velocity of nearby objects. Hands Warm and Off the Steering Wheel Not yet available for US users, PocketHeat is an app that keeps your hands warm. It works by making the iPho  [...]
Posted: Friday, January 22nd 2010

Companies Rush to Support Aid Efforts in Haiti

With reports of a possible 100,000 death toll in the aftermath of the earthquake that struck Haiti on Tuesday, companies are rushing in with promises of aid and matching funds for additional donations. $1 Million Commitments Bank of America has made a $1 million commitment, including a $500,000 grant to the American Red Cross for the Haitian Relief and Development Fund. The remaining $500,000 contribution will be direct  [...]
Posted: Thursday, January 14th 2010

Skiers Guided with Augmented Reality App

Augmented reality - recently limited to mapping applications or experimental ad campaigns - is now being incorporated into mainstream apps, a trend illustrated by the latest version of REALSKI, an augmented reality iPhone App. Developed by tech company Resort Technology Partners, the app offers a guide to more than 80 mountains in North America to   [...]
Posted: Tuesday, January 5th 2010

Phony Online Flu Cures Draw FDA Ire

The US Food and Drug Administration (FDA) is monitoring the online marketing and sale of products that claim to diagnose, prevent, treat or cure the H1N1 influenza virus - and in at least one high-profile case - is ordering the well-established brand, doctor Andrew Weil, to cease marketing a product in this way. As part of its enforcement activities, the agency, which issued a   [...]
Posted: Tuesday, October 20th 2009

Top Schools Share Lectures Online

Hundreds of universities - and many of the world's top business schools - are increasingly publishing lectures, seminars, and conferences on iTunes, YouTube, and other online platforms. The explosion of recordings, which   [...]
Posted: Tuesday, October 20th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Content Trumps Community, Communications Online

In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities.   The latest figures come from a six-year analy  [...]
Posted: Wednesday, September 23rd 2009