Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2 | 1 |
| » ad selling | 1 | 2 |
| » ad targeting | 1 | 2 |
| » advertainment | 1 | 2 |
| » agencies & ad departments | 1 | 2 |
| » alternative marketing | 2 | 1 |
| » best practices | 1 | 2 |
| » campaigns & creatives of note | 1 | 2 |
| » CRM | 1 | 2 |
| » demographics | 1 | 2 |
| » direct marketing | 1 | 2 |
| » email marketing | 1 | 2 |
| » entertainment | 1 | 2 |
| » finance | 1 | 2 |
| » legal, government & regulation | 1 | 2 |
| » loyalty & retention | 1 | 2 |
| » measurement & analytics | 1 | 2 |
| » multi-channel marketing | 2 | 1 |
| » pearls of wisdom | 1 | 2 |
| » privacy | 1 | 2 |
| » publishing | 1 | 2 |
| » research & stats | 2 | 1 |
| » search engine marketing | 1 | 2 |
| » signs of recovery | 1 | 2 |
| » signs of what's to come | 2 | 1 |
| » text ads | 1 | 2 |
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Industry Buzz & News: 6/11/10
Online Ad Market:
Apple's new ad terms: anti-competitive or competitive?
Campaigns & Creatives:
Unilever readies first Dove campaign for iAd.
Search:
Microsoft looks to [...]
Posted: Friday, June 11th 2010
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Marketing Trends for '09: Execs 'Sick' of Web 2.0 -- and Global Warming, Too
Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights.
A propos to that, they are "sick" of hearing about Web 2.0. Previously hot topics, like global warming and green marketing in general, also took serious blows to popularity, reports a survey from Anderson Analytics, conducted for the Marketing Executives Networking Group (MENG).
The second annual [...]
Posted: Thursday, January 8th 2009
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