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Marketing Data Wrapup: Bing Grows l Online Holiday Spending

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Posted: Thursday, December 23rd 2010

Industry Buzz & News: 6/11/10

Online Ad Market: Apple's new ad terms: anti-competitive or competitive? Campaigns & Creatives: Unilever readies first Dove campaign for iAd. Search: Microsoft looks to   [...]
Posted: Friday, June 11th 2010

Inbound Marketing Costs Less

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot. Average Cost Pe  [...]
Posted: Friday, April 30th 2010

Inbound Marketing Grows in Importance

Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot. Inbound Lead Generation Expands, Outbound Contracts As a percentage of the overall lead generation budget, inbound marketing expanded slightly from 2009 to 2010 (38% to 39%), while outbo  [...]
Posted: Wednesday, April 28th 2010

Can Free e-Books Save Publishing?

They might. Amazon’s hit e-book reader the Kindle has been steadily increasing sales for the online retailer not just by offering a large range of titles, but by offering free content as well. The idea is not new however. For years, the music industry has given out free samples of singles in hopes that people would buy the full CD, or at the very least, be exposed to new acts they might no  [...]
Posted: Monday, August 10th 2009

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

Borders Toys with New Assortment

Book retailer Borders Group, Inc. is continuing a recent pattern of reaching out to younger customers (and their parents) with a new expanded assortment of toys and games. Borders now offers a wider selection of educational toys and games for kids ages 3-12 at its stores across the US,   [...]
Posted: Thursday, August 6th 2009

Eye Tracking Shows SocNets Change Search Rules

Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb, reports MarketingCharts.   [...]
Posted: Monday, August 3rd 2009

Marketing Trends for '09: Execs 'Sick' of Web 2.0 -- and Global Warming, Too

Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights. A propos to that, they are "sick" of hearing about Web 2.0. Previously hot topics, like global warming and green marketing in general, also took serious blows to popularity, reports a survey from Anderson Analytics, conducted for the Marketing Executives Networking Group (MENG). The second annual   [...]
Posted: Thursday, January 8th 2009

McDonald's Ad Exec Wins Marketing Excellence Award for Spearheading Company Turnaround

Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign. Following her arrival in 2006, McDonald led a brand turnaround in the UK and Northern Europe, reports The Guardian. According to the e  [...]
Posted: Tuesday, June 10th 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008