Home > Categories > Marketing NOT major brands[x]
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 4 | 4 |
| » ad pricing | 1 | 7 |
| » ad selling | 1 | 7 |
| » ad targeting | 1 | 7 |
| » advertainment | 2 | 6 |
| » Advertising | 2 | 6 |
| » agencies & ad departments | 1 | 7 |
| » alternative marketing | 4 | 4 |
| » best practices | 3 | 5 |
| » biz buzz | 1 | 7 |
| » branding | 3 | 5 |
| » campaigns & creatives of note | 4 | 4 |
| » co-op marketing & partnerships | 2 | 6 |
| » consumer packaged goods | 1 | 7 |
| » CRM | 1 | 7 |
| » cross media | 1 | 7 |
| » demographics | 1 | 7 |
| » direct marketing | 2 | 6 |
| » e-commerce | 2 | 6 |
| » email marketing | 2 | 6 |
| » entertainment | 1 | 7 |
| » Europe | 1 | 7 |
| » finance | 1 | 7 |
| » How-to | 1 | 7 |
| » I-PR & business communications | 1 | 7 |
| » legal, government & regulation | 1 | 7 |
| » loyalty & retention | 3 | 5 |
| » major players news | 2 | 6 |
| » measurement & analytics | 1 | 7 |
| » mobile marketing | 1 | 7 |
| » multi-channel marketing | 3 | 5 |
| » online ad market | 3 | 5 |
| » pearls of wisdom | 2 | 6 |
| » people | 2 | 6 |
| » privacy | 1 | 7 |
| » publishing | 3 | 5 |
| » research & stats | 3 | 5 |
| » rich media | 1 | 7 |
| » search engine marketing | 2 | 6 |
| » signs of recovery | 1 | 7 |
| » signs of what's to come | 3 | 5 |
| » technical innovation | 1 | 7 |
| » telecom | 2 | 6 |
| » text ads | 1 | 7 |
| » tools & software | 2 | 6 |
| » top stories | 1 | 7 |
| » user experience | 1 | 7 |
| » viral marketing & social media | 3 | 5 |
| » weblog marketing | 2 | 6 |
- Showing 1 - 8 of 8
Marketing Data Wrapup: Bing Grows l Online Holiday Spending
[...]
Posted: Thursday, December 23rd 2010
Industry Buzz & News: 6/11/10
Online Ad Market:
Apple's new ad terms: anti-competitive or competitive?
Campaigns & Creatives:
Unilever readies first Dove campaign for iAd.
Search:
Microsoft looks to [...]
Posted: Friday, June 11th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Inbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Inbound Lead Generation Expands, Outbound Contracts
As a percentage of the overall lead generation budget, inbound marketing expanded slightly from 2009 to 2010 (38% to 39%), while outbo [...]
Posted: Wednesday, April 28th 2010
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Eye Tracking Shows SocNets Change Search Rules
Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb, reports MarketingCharts. [...]
Posted: Monday, August 3rd 2009
Marketing Trends for '09: Execs 'Sick' of Web 2.0 -- and Global Warming, Too
Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights.
A propos to that, they are "sick" of hearing about Web 2.0. Previously hot topics, like global warming and green marketing in general, also took serious blows to popularity, reports a survey from Anderson Analytics, conducted for the Marketing Executives Networking Group (MENG).
The second annual [...]
Posted: Thursday, January 8th 2009
How-To: 10 Low-Cost Business Marketing Tips
"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit.
"If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale."
Her 10 low-cost marketing tips follow:
1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari [...]
Posted: Wednesday, March 12th 2008
- Showing 1 - 8 of 8