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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 9 of 9
Marketing Data Wrapup: Bing Grows l Online Holiday Spending
[...]
Posted: Thursday, December 23rd 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Can Free e-Books Save Publishing?
They might. Amazon’s hit e-book reader the Kindle has been steadily increasing sales for the online retailer not just by offering a large range of titles, but by offering free content as well. The idea is not new however.
For years, the music industry has given out free samples of singles in hopes that people would buy the full CD, or at the very least, be exposed to new acts they might no [...]
Posted: Monday, August 10th 2009
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
Borders Toys with New Assortment
Book retailer Borders Group, Inc. is continuing a recent pattern of reaching out to younger customers (and their parents) with a new expanded assortment of toys and games. Borders now offers a wider selection of educational toys and games for kids ages 3-12 at its stores across the US, [...]
Posted: Thursday, August 6th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Eye Tracking Shows SocNets Change Search Rules
Online social networkers spend a significant amount of time looking at paid ads on sites such as Facebook and YouTube and often look at these ads before actual search results, according to a recent social media study conducted by Oneupweb, reports MarketingCharts. [...]
Posted: Monday, August 3rd 2009
McDonald's Ad Exec Wins Marketing Excellence Award for Spearheading Company Turnaround
Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign.
Following her arrival in 2006, McDonald led a brand turnaround in the UK and Northern Europe, reports The Guardian.
According to the e [...]
Posted: Tuesday, June 10th 2008
How-To: 10 Low-Cost Business Marketing Tips
"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit.
"If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale."
Her 10 low-cost marketing tips follow:
1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari [...]
Posted: Wednesday, March 12th 2008
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