Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 4 |
| » ad targeting | 2 | 3 |
| » ad technologies & vendors | 2 | 3 |
| » agencies & ad departments | 1 | 4 |
| » alternative marketing | 1 | 4 |
| » best practices | 1 | 4 |
| » biz buzz | 2 | 3 |
| » branding | 1 | 4 |
| » consumer packaged goods | 1 | 4 |
| » demographics | 1 | 4 |
| » domain names | 1 | 4 |
| » finance | 1 | 4 |
| » I-PR & business communications | 1 | 4 |
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| » loyalty & retention | 1 | 4 |
| » major brands | 1 | 4 |
| » major players news | 2 | 3 |
| » measurement & analytics | 2 | 3 |
| » media convergence | 1 | 4 |
| » mobile marketing | 1 | 4 |
| » multi-channel marketing | 1 | 4 |
| » people | 1 | 4 |
| » research & stats | 1 | 4 |
| » rich media | 1 | 4 |
| » search engine marketing | 2 | 3 |
| » signs of what's to come | 1 | 4 |
| » viral marketing & social media | 1 | 4 |
| » weblog marketing | 1 | 4 |
| » women | 1 | 4 |
| » worst practices | 1 | 4 |
| » Youth | 1 | 4 |
- Showing 1 - 5 of 5
Bargain-Hunting Consumers Choose Print Ads over Online
Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey.
In general, the survey found that newspaper and magazine ads are considered the best place to f [...]
Posted: Monday, January 25th 2010
Micro-Targeting Focuses on Consumers Most Likely to Buy
Google's custom targeting features lets marketers move beyond traditional geographic segmentation by defining complex targeting by longitude and latitude - a strategy that is part of a larger micro-targeting trend that allows marketers to zero in on online consumers most likely to visit a particular bricks and mortar store.
This more focused method of geo-targeting can include such factors as overall drive time or other obstacles such as traffic, according to Michael Kahn, SVP of marketing at [...]
Posted: Monday, December 21st 2009
Connecting Online Ads and Offline Purchases: Two Approaches
By exactly how much do online brand campaigns drive sales of these products in brick and mortar stores? The online advertising industry has tried to answer that question, but much to their client base's dismay, have not really succeeded.
Now two new applications have just come to market that purport to bridge that gap.
VideoEgg and comScore
VideoEgg has [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back
The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday.
"The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google.
"Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly [...]
Posted: Monday, February 4th 2008
- Showing 1 - 5 of 5