Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 1 |
| » ad targeting | 1 | 1 |
| » agencies & ad departments | 1 | 1 |
| » alternative marketing | 1 | 1 |
| » biz buzz | 1 | 1 |
| » branding | 1 | 1 |
| » consumer packaged goods | 1 | 1 |
| » legal, government & regulation | 1 | 1 |
| » major players news | 1 | 1 |
| » measurement & analytics | 1 | 1 |
| » mobile marketing | 1 | 1 |
| » online ad market | 2 | |
| » research & stats | 1 | 1 |
| » rich media | 1 | 1 |
| » search engine marketing | 1 | 1 |
| » viral marketing & social media | 1 | 1 |
- Showing 1 - 2 of 2
Connecting Online Ads and Offline Purchases: Two Approaches
By exactly how much do online brand campaigns drive sales of these products in brick and mortar stores? The online advertising industry has tried to answer that question, but much to their client base's dismay, have not really succeeded.
Now two new applications have just come to market that purport to bridge that gap.
VideoEgg and comScore
VideoEgg has [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
- Showing 1 - 2 of 2