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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 6 of 6
Internet Users Spend 13 Hours/Week Online
Adult internet users in the US - a group that has reached now 184 million or 80% - are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive.
The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between eight and nine hours in 2003, 2004, 2005 and 2006, [...]
Posted: Tuesday, December 29th 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
Tech Meets Turkey-Day: Searches Yield Better Insights
During most of the year, web analytics focused on the food industry - including dining, cooking and grocery shopping - reveal fairly stable trends that tend to occur over long periods of time.
Thanksgiving season in the US, however, is a clear exception.
During this unique period, marketers have the once-a-year opportunity to use the web as a barometer for Americans' food tastes, as well as their eating and cooking habits. They can also see the extent to which consumers are turning online [...]
Posted: Friday, November 27th 2009
Top 20 Countries for SocNet Engagement
Of the 1.1 billion people ages 15+ worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, a penetration of 65%, according to data from the comScore World Metrix service.
Among 40 individual countries reported by com [...]
Posted: Tuesday, July 7th 2009
Local Advertising Slumps - but Handheld Ads Will Soar
Local advertising across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and online is expected to slip to $144.4 billion by 2013, down from $155 billion last year.
Local ad revenue may hit a low of $135.8 billion in 2010, before climbing a bit in 2011, according to BIA (via Adweek [...]
Posted: Friday, May 22nd 2009
PC Market Growth Plummets in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily.
The slowdown was enough for a sequential decline of 2.5% from [...]
Posted: Tuesday, January 20th 2009
- Showing 1 - 6 of 6