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Facebook Adds LGBT-friendly Categories. Advertisers Shrug

Facebook has introduced two relationship status indicators aimed at the LGBT community in the US: now available are "In a domestic partnership" and "In a civil union." These join Facebook's other categories, such as Single, In a relationship, Engaged, Married, It's complicated, In an open relationship, Widowed, Separated and Divorced. For advertisers, though, the new categories are meaningless - outside of the fact in general Facebook has become more Gay-friendly. Advertisers  [...]
Posted: Friday, February 18th 2011

Bargain-Hunting Consumers Choose Print Ads over Online

Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey. In general, the survey found that newspaper and magazine ads are considered the best place to f  [...]
Posted: Monday, January 25th 2010

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]
Posted: Monday, January 11th 2010

Discount Site Groupon Goes Hyper Local

Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts. Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in  [...]
Posted: Monday, January 4th 2010

Internet Users Spend 13 Hours/Week Online

Adult internet users in the US - a group that has reached now 184 million or 80% - are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive. The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between eight and nine hours in 2003, 2004, 2005 and 2006,   [...]
Posted: Tuesday, December 29th 2009

Micro-Targeting Focuses on Consumers Most Likely to Buy

Google's custom targeting features lets marketers move beyond traditional geographic segmentation by defining complex targeting by longitude and latitude - a strategy that is part of a larger micro-targeting trend that allows marketers to zero in on online consumers most likely to visit a particular bricks and mortar store. This more focused method of geo-targeting can include such factors as overall drive time or other obstacles such as traffic, according to Michael Kahn, SVP of marketing at  [...]
Posted: Monday, December 21st 2009

Connecting Online Ads and Offline Purchases: Two Approaches

By exactly how much do online brand campaigns drive sales of these products in brick and mortar stores? The online advertising industry has tried to answer that question, but much to their client base's dismay, have not really succeeded. Now two new applications have just come to market that purport to bridge that gap. VideoEgg and comScore VideoEgg has   [...]
Posted: Thursday, December 17th 2009

Industry Buzz & Snippets: 12/17/09

Ad Platforms: AOL clarifies what Seed could mean for advertisers. Search: Google unveils tool to see how others view a website. Google enhances analytics API.   [...]
Posted: Thursday, December 17th 2009

Tech Meets Turkey-Day: Searches Yield Better Insights

During most of the year, web analytics focused on the food industry - including dining, cooking and grocery shopping - reveal fairly stable trends that tend to occur over long periods of time. Thanksgiving season in the US, however, is a clear exception. During this unique period, marketers have the once-a-year opportunity to use the web as a barometer for Americans' food tastes, as well as their eating and cooking habits. They can also see the extent to which consumers are turning online   [...]
Posted: Friday, November 27th 2009

62% of 'Net Users View Online Video

Fully 62% of adult internet users have watched online video on a video-sharing website, a figure that has nearly doubled from 33% in 2006, according to a research report (pdf) from the Pew Research Center's Internet & American Life project, which also   [...]
Posted: Monday, August 3rd 2009

Top 20 Countries for SocNet Engagement

Of the 1.1 billion people ages 15+ worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, a penetration of 65%, according to data from the comScore World Metrix service. Among 40 individual countries reported by com  [...]
Posted: Tuesday, July 7th 2009

Local Advertising Slumps - but Handheld Ads Will Soar

Local advertising across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and online is expected to slip to $144.4 billion by 2013, down from $155 billion last year. Local ad revenue may hit a low of $135.8 billion in 2010, before climbing a bit in 2011, according to BIA (via Adweek   [...]
Posted: Friday, May 22nd 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back

The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday. "The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google. "Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly  [...]
Posted: Monday, February 4th 2008