Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » online ad market | 5 | 4 |
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| » seniors | 2 | 7 |
| » signs of what's to come | 6 | 3 |
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| » viral marketing & social media | 3 | 6 |
| » weblog marketing | 1 | 8 |
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| » worst practices | 1 | 8 |
| » Youth | 3 | 6 |
- Showing 1 - 9 of 9
Facebook Adds LGBT-friendly Categories. Advertisers Shrug
Facebook has introduced two relationship status indicators aimed at the LGBT community in the US: now available are "In a domestic partnership" and "In a civil union." These join Facebook's other categories, such as Single, In a relationship, Engaged, Married, It's complicated, In an open relationship, Widowed, Separated and Divorced. For advertisers, though, the new categories are meaningless - outside of the fact in general Facebook has become more Gay-friendly.
Advertisers [...]
Posted: Friday, February 18th 2011
Bargain-Hunting Consumers Choose Print Ads over Online
Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey.
In general, the survey found that newspaper and magazine ads are considered the best place to f [...]
Posted: Monday, January 25th 2010
One-Fifth of US Households Use Only Wireless Phones
More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control ( [...]
Posted: Monday, January 11th 2010
Discount Site Groupon Goes Hyper Local
Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts.
Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in [...]
Posted: Monday, January 4th 2010
Micro-Targeting Focuses on Consumers Most Likely to Buy
Google's custom targeting features lets marketers move beyond traditional geographic segmentation by defining complex targeting by longitude and latitude - a strategy that is part of a larger micro-targeting trend that allows marketers to zero in on online consumers most likely to visit a particular bricks and mortar store.
This more focused method of geo-targeting can include such factors as overall drive time or other obstacles such as traffic, according to Michael Kahn, SVP of marketing at [...]
Posted: Monday, December 21st 2009
Connecting Online Ads and Offline Purchases: Two Approaches
By exactly how much do online brand campaigns drive sales of these products in brick and mortar stores? The online advertising industry has tried to answer that question, but much to their client base's dismay, have not really succeeded.
Now two new applications have just come to market that purport to bridge that gap.
VideoEgg and comScore
VideoEgg has [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
62% of 'Net Users View Online Video
Fully 62% of adult internet users have watched online video on a video-sharing website, a figure that has nearly doubled from 33% in 2006, according to a research report (pdf) from the Pew Research Center's Internet & American Life project, which also [...]
Posted: Monday, August 3rd 2009
Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back
The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday.
"The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google.
"Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly [...]
Posted: Monday, February 4th 2008
- Showing 1 - 9 of 9