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Pandora: Losses Way Up, But So Is Ad Revenue

In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek. Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011. Go  [...]
Posted: Thursday, May 24th 2012

Freemium Creates "Happy To Pay" Customers for Video, Radio, Services

Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to  [...]
Posted: Wednesday, May 16th 2012

Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy

Investment accelerates Deloitte's leadership position in the global digital market Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di  [...]
Posted: Monday, May 14th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

Another Concept Car For Marketers to Consider

On display at SXSW is a concept car from General Motors that can stream video. It is the second-generation connected research Chevy Volt and while the market got a sneak peak at its connectivity at the Consumer Electronics Show earlier this year, advances have been made since then, USA Today reports. Now the Chevy Volt sports two modified Galaxy Tab tablets that support wir  [...]
Posted: Tuesday, March 13th 2012

E-books Sales to Figure Prominently in Bertelsmann Results

In its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms and the weak business performance of some of the printing operations, as well as declines in the replication and direct-marketing businesses.   [...]
Posted: Thursday, February 9th 2012

Pepsi Turns Recycling Into an Interactive Marketing Moment

Pepsi Co is borrowing from the interactive vending machine model in a new campaign it is testing in several cities. It has installed 1,500 of its so-called Dream Machine interactive kiosks in more than 20 states to date. The kiosks do more than accept recycled bottles and cans. They also offer discounts and coupons at places like Dominos, Johnny Rockets,  [...]
Posted: Friday, March 4th 2011

Marketing Data Roundup: Android mobile web browsing grows 400% in Q2

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Android Mobile Web Browsing Grows 400% in Q2 The volume of mobile web browsing from Android phones grew by 400% between Q1 and Q2 2010 in the US,   [...]
Posted: Monday, August 30th 2010

Top Industry News for 7-26-10: NBCU unveils online ad network

Ad Buying & Planning: NBCU launches own digital ad network. Mobile Marketing: Industry group to study how a mobile nation uses media. Social Media: Calculating the   [...]
Posted: Monday, July 26th 2010

Technology is the Secret to Getting Men Involved in Couponing, Shopping

Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research. Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons   [...]
Posted: Wednesday, May 26th 2010

Digital Agencies That Aren't So Digital

Digital agencies may talk the talk when it comes to online marketing, but preliminary findings of a survey suggest that they do not follow what they preach. Andrew Ballenthin, president of Sol Solutions, recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of social media as part of their digital media services. One hundred websites were analyzed and within that group 5  [...]
Posted: Wednesday, April 14th 2010

Real Estate Apps Give Agents New Ad Option

Recently-released apps for real estate agents, developed by Visionary Apps, have tweaked this model to give agents an overt way to advertise their services and mine for prospective leads while not disrupting the user experience - at least not too much. The apps - Complete Foreclosures and Complete Homes - list homes for sale nationwide. The Complete Foreclosures app has proven to be popular, making into Apple’s top ten business apps. It lets  [...]
Posted: Thursday, March 25th 2010

Apple Seeks to Leapfrong Geo-Locational Players with Own App

There have been signs that Apple was interested in the geo-locational and mobile advertising market. Now a patent the company recently filed provides a clearer roadmap as to what Apple may have in mind - a social networking app using geo-locational capabilities that could put it well ahead of Foursquare and other  [...]
Posted: Tuesday, March 23rd 2010

Marketers Consider Centralized Decisioning

Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to [pdf] a new study from marketing technology provider Unica. "Centralized decisioning" technology coordinates outbound and inbound marketing through a single system maintaining a comprehensive contact and response history. By allowing marketers to centralize the matching of customers to marketing messages and offers, the technology is   [...]
Posted: Tuesday, March 23rd 2010

Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. Almost Everyone Uses or Will Use Emerging Channels The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market  [...]
Posted: Friday, March 19th 2010

Adspace's New Metrics Offer DOOH Reach, Frequency

Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising. Addition of Reach and Frequency Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr  [...]
Posted: Tuesday, March 16th 2010

Valpak Launches Mobile Coupon Apps

Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms. Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com,   [...]
Posted: Tuesday, March 16th 2010