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Pandora: Losses Way Up, But So Is Ad Revenue

In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek. Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011. Go  [...]
Posted: Thursday, May 24th 2012

Freemium Creates "Happy To Pay" Customers for Video, Radio, Services

Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to  [...]
Posted: Wednesday, May 16th 2012

Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy

Investment accelerates Deloitte's leadership position in the global digital market Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di  [...]
Posted: Monday, May 14th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

Another Concept Car For Marketers to Consider

On display at SXSW is a concept car from General Motors that can stream video. It is the second-generation connected research Chevy Volt and while the market got a sneak peak at its connectivity at the Consumer Electronics Show earlier this year, advances have been made since then, USA Today reports. Now the Chevy Volt sports two modified Galaxy Tab tablets that support wir  [...]
Posted: Tuesday, March 13th 2012

E-books Sales to Figure Prominently in Bertelsmann Results

In its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms and the weak business performance of some of the printing operations, as well as declines in the replication and direct-marketing businesses.   [...]
Posted: Thursday, February 9th 2012

Marketing Data Roundup: Android mobile web browsing grows 400% in Q2

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Android Mobile Web Browsing Grows 400% in Q2 The volume of mobile web browsing from Android phones grew by 400% between Q1 and Q2 2010 in the US,   [...]
Posted: Monday, August 30th 2010

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Top Industry News for 7-26-10: NBCU unveils online ad network

Ad Buying & Planning: NBCU launches own digital ad network. Mobile Marketing: Industry group to study how a mobile nation uses media. Social Media: Calculating the   [...]
Posted: Monday, July 26th 2010

Inbound Marketing Costs Less

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot. Average Cost Pe  [...]
Posted: Friday, April 30th 2010

Marketers Consider Centralized Decisioning

Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to [pdf] a new study from marketing technology provider Unica. "Centralized decisioning" technology coordinates outbound and inbound marketing through a single system maintaining a comprehensive contact and response history. By allowing marketers to centralize the matching of customers to marketing messages and offers, the technology is   [...]
Posted: Tuesday, March 23rd 2010

Adspace's New Metrics Offer DOOH Reach, Frequency

Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising. Addition of Reach and Frequency Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr  [...]
Posted: Tuesday, March 16th 2010

San Francisco's BART Adds Augmented Reality

San Franciso's subway system, the BART, is the latest entity to use augmented reality to grab customers' - or in this case, riders' - attention with a message. Developed by metaio, the application - called junaio - shows transit data such as station locations and estimated arrival times. Riders point the phone's camera and find directions to the nearest BART station and a list of estimated arrivals for the next several tr  [...]
Posted: Friday, March 12th 2010

Virtual Goods, Apps, Even E-Cards Part of Facebook's Valentine's Day

Virtual goods, apps and (by now) old-fashioned e-cards are among the various ways one can send a Valentine's Day message on Facebook this year. Virtual goods appear to be the most popular vehicle, although final tallies won't be made until after the holiday on Sunday. 220 Million Virtual Gifts and Counting FarmVille players have already sent more Valentine virtual gifts - 220 million - than all the 152 million Valentines Day cards exchanged all year,   [...]
Posted: Friday, February 12th 2010

How to Market to People Who Don't Trust Their Friends

A whopping 75% of consumers don’t believe their peers will give them good advice or information about a company, according to Edelman's latest trust barometer. Last year that number was 55%. Yet at the same time activity on social networks such as Facebook shows little sign of slowing. What are marketers to make of these two distinct but conflicting trends - especially as more brands are devoting a greater portion of their online advertising   [...]
Posted: Wednesday, February 10th 2010

It's a Mobile World: How Does Search Adapt?

Mobile SEO, still a nascent industry as it is, is getting even trickier. New developments in the mobile industry - such as growing mobile advertising opportunities and technologies, new location-based technologies and mobile social networking - are already rewriting business rules only established a short while ago. To help navigate the changing environment, SEO experts advise the following: 1. Remember that search engines don't have a lot to work with,   [...]
Posted: Tuesday, February 9th 2010