Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1278 | 458 |
| » ad pricing | 85 | 1651 |
| » ad selling | 471 | 1265 |
| » ad targeting | 724 | 1012 |
| » ad technologies & vendors | 544 | 1192 |
| » advertainment | 644 | 1092 |
| » Advertising | 3 | 1733 |
| » affiliate marketing | 44 | 1692 |
| » agencies & ad departments | 317 | 1419 |
| » Asia/Pacific | 50 | 1686 |
| » automotive | 102 | 1634 |
| » b2b | 54 | 1682 |
| » best practices | 296 | 1440 |
| » Beyond Marketing | 1 | 1735 |
| » Big Picture | 5 | 1731 |
| » biz buzz | 631 | 1105 |
| » branding | 603 | 1133 |
| » broadband | 335 | 1401 |
| » campaigns & creatives of note | 525 | 1211 |
| » case studies | 65 | 1671 |
| » co-op marketing & partnerships | 377 | 1359 |
| » computers & tech | 191 | 1545 |
| » consumer packaged goods | 96 | 1640 |
| » CRM | 16 | 1720 |
| » cross media | 307 | 1429 |
| » deep coverage | 2 | 1734 |
| » demographics | 388 | 1348 |
| » direct marketing | 203 | 1533 |
| » domain names | 218 | 1518 |
| » don't believe the hype | 46 | 1690 |
| » e-commerce | 329 | 1407 |
| » email marketing | 76 | 1660 |
| » entertainment | 980 | 756 |
| » Europe | 113 | 1623 |
| » events | 46 | 1690 |
| » finance | 37 | 1699 |
| » floater | 1 | 1735 |
| » global | 32 | 1704 |
| » healthcare | 19 | 1717 |
| » How-to | 14 | 1722 |
| » I-PR & business communications | 70 | 1666 |
| » instant messaging marketing | 55 | 1681 |
| » interviews | 9 | 1727 |
| » intrusive formats | 44 | 1692 |
| » Latin America | 9 | 1727 |
| » legal, government & regulation | 116 | 1620 |
| » loyalty & retention | 127 | 1609 |
| » major account moves | 13 | 1723 |
| » major brands | 532 | 1204 |
| » major players news | 790 | 946 |
| » Marketing | 4 | 1732 |
| » measurement & analytics | 133 | 1603 |
| » media convergence | 406 | 1330 |
| » minorities | 20 | 1716 |
| » mobile marketing | 304 | 1432 |
| » multi-channel marketing | 137 | 1599 |
| » new and improved | 217 | 1519 |
| » nonsense & parodies | 69 | 1667 |
| » online ad market | 582 | 1154 |
| » pearls of wisdom | 74 | 1662 |
| » people | 138 | 1598 |
| » personalization | 132 | 1604 |
| » political parties & organizations | 88 | 1648 |
| » privacy | 50 | 1686 |
| » promotions | 215 | 1521 |
| » publishing | 605 | 1131 |
| » real estate | 8 | 1728 |
| » research & stats | 391 | 1345 |
| » rich media | 361 | 1375 |
| » search engine marketing | 174 | 1562 |
| » Segmentation & Markets | 2 | 1734 |
| » seniors | 2 | 1734 |
| » sex sells | 21 | 1715 |
| » signs of doom | 36 | 1700 |
| » signs of recovery | 15 | 1721 |
| » small business | 49 | 1687 |
| » spam & anti-spam | 15 | 1721 |
| » Spanish-speaking | 14 | 1722 |
| » syndication & RSS | 122 | 1614 |
| » technical innovation | 114 | 1622 |
| » telecom | 64 | 1672 |
| » text ads | 148 | 1588 |
| » tools & software | 346 | 1390 |
| » top stories | 247 | 1489 |
| » travel | 24 | 1712 |
| » user experience | 628 | 1108 |
| » viral marketing & social media | 535 | 1201 |
| » weblog marketing | 267 | 1469 |
| » women | 96 | 1640 |
| » worst practices | 133 | 1603 |
| » Youth | 245 | 1491 |
Pandora: Losses Way Up, But So Is Ad Revenue
In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek.
Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011.
Go [...]
Posted: Thursday, May 24th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy
Investment accelerates Deloitte's leadership position in the global digital market
Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di [...]
Posted: Monday, May 14th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
E-books Sales to Figure Prominently in Bertelsmann Results
In its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms and the weak business performance of some of the printing operations, as well as declines in the replication and direct-marketing businesses. [...]
Posted: Thursday, February 9th 2012
Pepsi Turns Recycling Into an Interactive Marketing Moment
Pepsi Co is borrowing from the interactive vending machine model in a new campaign it is testing in several cities. It has installed 1,500 of its so-called Dream Machine interactive kiosks in more than 20 states to date. The kiosks do more than accept recycled bottles and cans. They also offer discounts and coupons at places like Dominos, Johnny Rockets, [...]
Posted: Friday, March 4th 2011
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Technology is the Secret to Getting Men Involved in Couponing, Shopping
Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research.
Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons [...]
Posted: Wednesday, May 26th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Digital Agencies That Aren't So Digital
Digital agencies may talk the talk when it comes to online marketing, but preliminary findings of a survey suggest that they do not follow what they preach. Andrew Ballenthin, president of Sol Solutions, recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of social media as part of their digital media services.
One hundred websites were analyzed and within that group 5 [...]
Posted: Wednesday, April 14th 2010
Real Estate Apps Give Agents New Ad Option
Recently-released apps for real estate agents, developed by Visionary Apps, have tweaked this model to give agents an overt way to advertise their services and mine for prospective leads while not disrupting the user experience - at least not too much.
The apps - Complete Foreclosures and Complete Homes - list homes for sale nationwide. The Complete Foreclosures app has proven to be popular, making into Apple’s top ten business apps. It lets [...]
Posted: Thursday, March 25th 2010
Marketers Consider Centralized Decisioning
Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to [pdf] a new study from marketing technology provider Unica.
"Centralized decisioning" technology coordinates outbound and inbound marketing through a single system maintaining a comprehensive contact and response history. By allowing marketers to centralize the matching of customers to marketing messages and offers, the technology is [...]
Posted: Tuesday, March 23rd 2010
Marketers Adopt Emerging Channels
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market [...]
Posted: Friday, March 19th 2010
Adspace's New Metrics Offer DOOH Reach, Frequency
Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising.
Addition of Reach and Frequency
Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr [...]
Posted: Tuesday, March 16th 2010
Valpak Launches Mobile Coupon Apps
Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms. Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com, [...]
Posted: Tuesday, March 16th 2010