Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1278 | 646 |
| » ad pricing | 85 | 1839 |
| » ad selling | 471 | 1453 |
| » ad targeting | 724 | 1200 |
| » ad technologies & vendors | 544 | 1380 |
| » advertainment | 644 | 1280 |
| » Advertising | 3 | 1921 |
| » affiliate marketing | 44 | 1880 |
| » agencies & ad departments | 317 | 1607 |
| » Asia/Pacific | 50 | 1874 |
| » automotive | 102 | 1822 |
| » b2b | 54 | 1870 |
| » best practices | 296 | 1628 |
| » Beyond Marketing | 1 | 1923 |
| » Big Picture | 5 | 1919 |
| » biz buzz | 631 | 1293 |
| » broadband | 335 | 1589 |
| » campaigns & creatives of note | 525 | 1399 |
| » case studies | 65 | 1859 |
| » co-op marketing & partnerships | 377 | 1547 |
| » computers & tech | 191 | 1733 |
| » consumer packaged goods | 96 | 1828 |
| » CRM | 16 | 1908 |
| » cross media | 307 | 1617 |
| » deep coverage | 2 | 1922 |
| » demographics | 388 | 1536 |
| » direct marketing | 203 | 1721 |
| » domain names | 218 | 1706 |
| » don't believe the hype | 46 | 1878 |
| » e-commerce | 329 | 1595 |
| » email marketing | 76 | 1848 |
| » entertainment | 980 | 944 |
| » Europe | 113 | 1811 |
| » events | 46 | 1878 |
| » finance | 37 | 1887 |
| » floater | 1 | 1923 |
| » global | 32 | 1892 |
| » healthcare | 19 | 1905 |
| » How-to | 14 | 1910 |
| » I-PR & business communications | 70 | 1854 |
| » instant messaging marketing | 55 | 1869 |
| » interviews | 9 | 1915 |
| » intrusive formats | 44 | 1880 |
| » Latin America | 9 | 1915 |
| » legal, government & regulation | 116 | 1808 |
| » loyalty & retention | 127 | 1797 |
| » major account moves | 13 | 1911 |
| » major brands | 532 | 1392 |
| » major players news | 790 | 1134 |
| » Marketing | 4 | 1920 |
| » measurement & analytics | 133 | 1791 |
| » media convergence | 406 | 1518 |
| » minorities | 20 | 1904 |
| » mobile marketing | 304 | 1620 |
| » multi-channel marketing | 137 | 1787 |
| » new and improved | 217 | 1707 |
| » nonsense & parodies | 69 | 1855 |
| » online ad market | 582 | 1342 |
| » pearls of wisdom | 74 | 1850 |
| » people | 138 | 1786 |
| » personalization | 132 | 1792 |
| » political parties & organizations | 88 | 1836 |
| » privacy | 50 | 1874 |
| » promotions | 215 | 1709 |
| » publishing | 605 | 1319 |
| » real estate | 8 | 1916 |
| » research & stats | 391 | 1533 |
| » rich media | 361 | 1563 |
| » search engine marketing | 174 | 1750 |
| » Segmentation & Markets | 2 | 1922 |
| » seniors | 2 | 1922 |
| » sex sells | 21 | 1903 |
| » signs of doom | 36 | 1888 |
| » signs of recovery | 15 | 1909 |
| » signs of what's to come | 792 | 1132 |
| » small business | 49 | 1875 |
| » spam & anti-spam | 15 | 1909 |
| » Spanish-speaking | 14 | 1910 |
| » syndication & RSS | 122 | 1802 |
| » technical innovation | 114 | 1810 |
| » telecom | 64 | 1860 |
| » text ads | 148 | 1776 |
| » tools & software | 346 | 1578 |
| » top stories | 247 | 1677 |
| » travel | 24 | 1900 |
| » user experience | 628 | 1296 |
| » viral marketing & social media | 535 | 1389 |
| » weblog marketing | 267 | 1657 |
| » women | 96 | 1828 |
| » worst practices | 133 | 1791 |
| » Youth | 245 | 1679 |
Pandora: Losses Way Up, But So Is Ad Revenue
In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek.
Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011.
Go [...]
Posted: Thursday, May 24th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy
Investment accelerates Deloitte's leadership position in the global digital market
Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di [...]
Posted: Monday, May 14th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Another Concept Car For Marketers to Consider
On display at SXSW is a concept car from General Motors that can stream video. It is the second-generation connected research Chevy Volt and while the market got a sneak peak at its connectivity at the Consumer Electronics Show earlier this year, advances have been made since then, USA Today reports. Now the Chevy Volt sports two modified Galaxy Tab tablets that support wir [...]
Posted: Tuesday, March 13th 2012
E-books Sales to Figure Prominently in Bertelsmann Results
In its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms and the weak business performance of some of the printing operations, as well as declines in the replication and direct-marketing businesses. [...]
Posted: Thursday, February 9th 2012
Marketing Data Roundup: Android mobile web browsing grows 400% in Q2
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Android Mobile Web Browsing Grows 400% in Q2
The volume of mobile web browsing from Android phones grew by 400% between Q1 and Q2 2010 in the US, [...]
Posted: Monday, August 30th 2010
Top Industry News for 7-26-10: NBCU unveils online ad network
Ad Buying & Planning:
NBCU launches own digital ad network.
Mobile Marketing:
Industry group to study how a mobile nation uses media.
Social Media:
Calculating the [...]
Posted: Monday, July 26th 2010
Technology is the Secret to Getting Men Involved in Couponing, Shopping
Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research.
Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons [...]
Posted: Wednesday, May 26th 2010
Digital Agencies That Aren't So Digital
Digital agencies may talk the talk when it comes to online marketing, but preliminary findings of a survey suggest that they do not follow what they preach. Andrew Ballenthin, president of Sol Solutions, recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of social media as part of their digital media services.
One hundred websites were analyzed and within that group 5 [...]
Posted: Wednesday, April 14th 2010
Real Estate Apps Give Agents New Ad Option
Recently-released apps for real estate agents, developed by Visionary Apps, have tweaked this model to give agents an overt way to advertise their services and mine for prospective leads while not disrupting the user experience - at least not too much.
The apps - Complete Foreclosures and Complete Homes - list homes for sale nationwide. The Complete Foreclosures app has proven to be popular, making into Apple’s top ten business apps. It lets [...]
Posted: Thursday, March 25th 2010
Apple Seeks to Leapfrong Geo-Locational Players with Own App
There have been signs that Apple was interested in the geo-locational and mobile advertising market. Now a patent the company recently filed provides a clearer roadmap as to what Apple may have in mind - a social networking app using geo-locational capabilities that could put it well ahead of Foursquare and other [...]
Posted: Tuesday, March 23rd 2010
Marketers Consider Centralized Decisioning
Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to [pdf] a new study from marketing technology provider Unica.
"Centralized decisioning" technology coordinates outbound and inbound marketing through a single system maintaining a comprehensive contact and response history. By allowing marketers to centralize the matching of customers to marketing messages and offers, the technology is [...]
Posted: Tuesday, March 23rd 2010
Marketers Adopt Emerging Channels
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market [...]
Posted: Friday, March 19th 2010
Adspace's New Metrics Offer DOOH Reach, Frequency
Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising.
Addition of Reach and Frequency
Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr [...]
Posted: Tuesday, March 16th 2010