Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	23	31
» ad pricing	4	50
» ad selling	11	43
» ad targeting	13	41
» ad technologies & vendors	16	38
» advertainment	12	42
» Advertising	1	53
» agencies & ad departments	5	49
» alternative marketing	13	41
» Asia/Pacific	1	53
» automotive	3	51
» b2b	2	52
» best practices	23	31
» biz buzz	12	42
» branding	15	39
» broadband	3	51
» campaigns & creatives of note	16	38
» co-op marketing & partnerships	3	51
» computers & tech	4	50
» consumer packaged goods	5	49
» CRM	2	52
» cross media	9	45
» demographics	8	46
» direct marketing	6	48
» domain names	2	52
» e-commerce	9	45
» email marketing	6	48
» entertainment	11	43
» Europe	3	51
» finance	3	51
» healthcare	1	53
» I-PR & business communications	2	52
» interviews	1	53
» intrusive formats	3	51
» Latin America	2	52
» legal, government & regulation	2	52
» loyalty & retention	2	52
» major account moves	1	53
» major brands	17	37
» major players news	16	38
» measurement & analytics	9	45
» media convergence	7	47
» minorities	1	53
» mobile marketing	10	44
» multi-channel marketing	7	47
» new and improved	5	49
» online ad market	18	36
» pearls of wisdom	11	43
» people	2	52
» personalization	5	49
» political parties & organizations	2	52
» promotions	7	47
» publishing	9	45
» research & stats	18	36
» rich media	4	50
» search engine marketing	6	48
» signs of doom	1	53
» signs of recovery	4	50
» spam & anti-spam	1	53
» technical innovation	10	44
» telecom	3	51
» text ads	5	49
» tools & software	7	47
» top stories	5	49
» travel	1	53
» user experience	13	41
» viral marketing & social media	9	45
» weblog marketing	3	51
» women	1	53
» worst practices	3	51
» Youth	8	46

New Regs Coming for E-Mail Marketers

New privacy legislation introduced in the House of Representative last month along with two recent actions by the Federal Trade Commission suggest that email marketers are likely to find new regulations - and new interpretations of existing legislation -  impacting their industry. There are several provisions in a proposed bill on online privacy that are worrisome to the industry, according to comments made by panelists during the annual Email Experience Council's legislative webinar update.  [...]
Posted: Wednesday, June 2nd 2010

Consumers Less Satisfied with Online Banking

US online consumers are generally less satisfied with bank and credit card institutions today than in 2009 or 2008, according to the comScore annual State of Online Banking Report. Banks, Credit Card Firms Lose Satisfaction, Brokerages Gain In 2010, 70% of survey respondents reported being "highly satisfied" with their primary bank, a marginal  [...]
Posted: Friday, May 14th 2010

4 Additional Ways to Sell to Mobile Consumers

Local coupons.  Check. The ability to pay for a purchase directly from your phone. Check. Maybe a touch of augmented reality technology to add some flair.  Check. These have become the staples of any sophisticated mobile marketi  [...]
Posted: Tuesday, March 30th 2010

eBay Launches Rainforest Preservation Marketing Efforts

eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse,   [...]
Posted: Thursday, March 11th 2010

1.1M Nestle Cookies Sent in Virtual Goods Campaign

A recent virtual goods campaign for Nestle Toll House resulted in more than 1.1 million Nestle Toll House virtual cookies sent, an ad engagement rate of 3% and a 17% purchase intent lift of 17%. For users on Facebook who participated in the campaign that translated into more than 4,300 photos uploaded. The campaign, developed by AdNectar, inserted Nestle Toll House branded cookies into the catalogs of top Facebook applications. As people sent them, an  [...]
Posted: Tuesday, January 19th 2010

NASA Puts Social Media on Rocket Trajectory

NASA's move to give 100 Twitter users front-row seats at the Kennedy Space Center for the Nov. 16 liftoff of the space shuttle Atlantis propelled the US space agency into the stratosphere of trending topics the day before the launch. The 100 tweeters, also known as tweeps, attracted more than 150,000 followers, making the event the third-most-popular topic for the day. In an   [...]
Posted: Friday, November 20th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

VW Races to iPhone with GTI Ad-App

Volkswagen is, not surprisingly, launching a marketing campaign for its upcoming 2010 Volkswagen GTI. What is surprising is that the campaign is rolling out in the form of an iPhone App – and at least for the time being - will be limited to that platform. The free app, which is called "Real Racing GTI," puts players on the fictional Mayapan Beach racetrack, and is tied to a contest in which, the New York Times   [...]
Posted: Monday, October 26th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Target to Sever with Amazon; Manage Own E-Commerce Platform

Discount retailer Target Corporation intends to sever online ties with Amazon.com and manage its own e-commerce platform by the end of 2011. According to the Minneapolis/St. Paul Business Journal, Target wants to take control of its e-commerce platform to deliver a customized, multichannel customer experience. Target, which has been outsourcing many technology and   [...]
Posted: Friday, August 7th 2009

EU 'Net Marketers Optimistic About Online Advertising

European advertisers choose online advertising over traditional media like TV, newspapers, and magazines, according to research by the European Interactive Advertisers Association (EIAA). Just 8% of the advertisers studied for the EIAA annual Internet Ad Barometer report (pdf) said they cut budgets for online advertising. Seven i  [...]
Posted: Thursday, April 23rd 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Case Study: Crutchfield's eNewsletter Makeover

Email marketing faces numerous obstacles: spam filters, high bounce rates and a generation of consumers that are inattentive to marketing messages that do not directly address their interests, or allow for external control, organization, and management. And many marketers do not capitalize on the "key marketing moment" of the first interaction -- or the welcome email -- with just 76% of the l  [...]
Posted: Friday, March 20th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Stella McCartney Brings Her '09 Collection Mobile

Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones. The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines,"   [...]
Posted: Wednesday, December 17th 2008

Study: CMOs Must Evolve to Meet New Marketing Challenges

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google,   [...]
Posted: Monday, November 17th 2008

Lego -- Yes, the Toy Company -- Goes into Gaming

Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games. Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US,   [...]
Posted: Thursday, November 13th 2008

McCain Pummels Obama in Search Ad Relevance; Neither Does Great

While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard. Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se  [...]
Posted: Wednesday, September 10th 2008

TiVo: Good Ads Don't Get Skipped!

Viewers are less likely to skip ads they consider relevant to them, reports TiVo (via AdWeek). The company just released its May 2008 data from PowerWatch, its second-by-second commercial audience measurement service. Data was gleaned from 20,000 TiVo users. Findings from the survey: All demographic segments time shift and fast-forward through commercials at a high rate.   [...]
Posted: Thursday, July 31st 2008

Subway Sues Quiznos for UGC Faux-Pas

Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host. Subway says many of the videos depict its brand in a negative manner. The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti  [...]
Posted: Wednesday, January 30th 2008