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Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]
Posted: Wednesday, April 8th 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Seniors Power 20% Rise in Career-Site Visits

The number of unique US visitors to career-development websites increased 20% year-over-year, rising from 41.5 in January 2008 to 49.7 million in January 2009. And it was fueled in part by a surge in visitors ages 65+, which are apparently still in the job market, according to data from Nielsen Online. CareerBuilder Network was the #1 online career development destina  [...]
Posted: Monday, March 2nd 2009

Digital Divide Thins: Half of Americans 'Frequent' the 'Net

Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll,   [...]
Posted: Wednesday, January 28th 2009

Hawaii Meds Association Pilots 'Net-Based Doctor Appointments

For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems. Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.) Because p  [...]
Posted: Tuesday, January 6th 2009

Mobile Texting Plays Leading Role in Love, Dating 2.0

40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships. And nearly one-third say their wireless phone has saved them from a bad date, according to research from AT&T,   [...]
Posted: Friday, December 12th 2008

Breakdown of Cyber Monday Shoppers, Search Habits

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past. This increases the importance of search marketing for retailers, according to Performics,   [...]
Posted: Tuesday, December 2nd 2008

Black Friday vs. Cyber Monday Shopping Differs by Generation

Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily reports  [...]
Posted: Monday, December 1st 2008

'MySpace Generation' Less Exposed to Online Ad Clutter

Young people between the ages of 2 and 17 experience the least amount of online advertising "clutter" on the internet, while online adults age 65+ are subjected to the most, according to (pdf) research from Nielsen Online, a service of The Nielsen Company, writes  [...]
Posted: Tuesday, November 4th 2008

Wealthy Older Men Fuel Political Blog Growth

Political blogs and news sites are experiencing explosive growth this fall because of heightened interest in the US elections. Visitors to such sites are more likely to be older, wealthier and male, according to a study of blog visitation by comScore, MarketingCharts writ  [...]
Posted: Friday, October 24th 2008

Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets

Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed,   [...]
Posted: Thursday, October 9th 2008

62M Consumers Start Holiday Shopping before 'Black Friday'

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily. Just u  [...]
Posted: Friday, October 3rd 2008

Boomers 'Not-So-Me Generation' - They're Altruistic, Shop Green

Though Baby Boomers (born between 1946 and 1964) are often called the "Me Generation," they increasingly focus on both donating their time to causes they believe in and patronizing merchants that promote the environment, according to a report from Focalyst, MarketingCharts writes.   [...]
Posted: Monday, September 22nd 2008

Older Demos Use Green Products Most Often

Bucking the belief that environmentalism is a youth movement, a new survey finds that male and female consumers over age 55 are the most prolific users of green products in the United States, reports Retailer Daily. Groups age 55+ reported above average usage of environmentally friendly home goods, according to a  [...]
Posted: Monday, September 8th 2008

FCC Starts Marketing Digital-Analog TV Conversion

The FCC has decided to launch a marketing effort "to increase awareness and educate consumers" about the Feb 17 conversion of televisions from analog to digital, featuring personal appearances from commissioners and teams of FCC representatives circulating 80 regions of the country. As of last May, 36 percent of consumers were not prepared for the upcoming transition -- and six percen  [...]
Posted: Wednesday, August 20th 2008

Online TV Content Effective for Targeting New-Vehicle Buyers

Online television show content is emerging as an increasingly effective way to reach new-vehicle buyers, 68 percent of which report going online to find information on TV shows, according to the JD Power and Associates 2008 Power Auto Online Media Study - Summer (via MarketingChar  [...]
Posted: Monday, July 7th 2008

Boomer Demographics: Things Retailers Must Know

Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have important implications for retailers, STORES writes (  [...]
Posted: Wednesday, June 11th 2008

Wealth Market Emerges Despite Economic Downturn

Despite the economic downturn, the population of affluent Americans (those with household income and income producing assets (IPA) of $100,000+) has grown and now makes up the top 19 percent of all US households, according to a Nielsen Company analysis, writes MarketingCharts. Deemed the "New Mass   [...]
Posted: Thursday, May 22nd 2008

As Mobiles Replace Landlines, Telephone Survey Integrity Threatened

Nearly one out of six US homes (15.8 percent) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from the Centers for Disease Control and Prevention (CDC),   [...]
Posted: Tuesday, May 20th 2008

As Boomers Retire, Lack of Specialized Medical Care Becomes a Concern

The vast majority of Boomers say it is important that their physician have specialized training in dealing with older patients, but a majority say they cannot find such a doctor, according to the first annual Senior Health Index from American System for Advancing Senior Health, writes MarketingCh  [...]
Posted: Friday, May 9th 2008