Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	215	10
» ad selling	182	43
» ad targeting	99	126
» ad technologies & vendors	100	125
» advertainment	18	207
» affiliate marketing	3	222
» agencies & ad departments	48	177
» alternative marketing	39	186
» Asia/Pacific	6	219
» automotive	8	217
» b2b	10	215
» best practices	16	209
» biz buzz	51	174
» branding	36	189
» broadband	20	205
» campaigns & creatives of note	8	217
» case studies	4	221
» co-op marketing & partnerships	7	218
» computers & tech	7	218
» consumer packaged goods	7	218
» CRM	2	223
» cross media	33	192
» deep coverage	1	224
» demographics	12	213
» direct marketing	27	198
» domain names	6	219
» don't believe the hype	4	221
» e-commerce	24	201
» email marketing	7	218
» entertainment	36	189
» Europe	13	212
» events	3	222
» finance	10	215
» global	4	221
» healthcare	3	222
» I-PR & business communications	4	221
» interviews	1	224
» intrusive formats	6	219
» Latin America	2	223
» legal, government & regulation	9	216
» loyalty & retention	3	222
» major account moves	3	222
» major brands	35	190
» major players news	91	134
» measurement & analytics	35	190
» media convergence	41	184
» minorities	1	224
» mobile marketing	4	221
» multi-channel marketing	4	221
» new and improved	32	193
» online ad market	122	103
» pearls of wisdom	4	221
» people	8	217
» personalization	9	216
» political parties & organizations	1	224
» privacy	7	218
» promotions	6	219
» publishing	103	122
» real estate	2	223
» research & stats	78	147
» rich media	33	192
» search engine marketing	53	172
» Segmentation & Markets	1	224
» signs of doom	16	209
» signs of recovery	29	196
» small business	6	219
» spam & anti-spam	2	223
» Spanish-speaking	2	223
» syndication & RSS	8	217
» technical innovation	25	200
» telecom	5	220
» text ads	38	187
» tools & software	39	186
» top stories	96	129
» user experience	18	207
» viral marketing & social media	5	220
» weblog marketing	9	216
» women	2	223
» worst practices	4	221
» Youth	5	220

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

4 Missing iPad Features Marketers Won't Like - And One They Will

Before the iPad was launched, most of the information we had about the device was provided by Apple and a few trusted partners. With it now in stores, consumers and business can see for themselves what there is to like about it - and what is missing. For the most part, marketers' business case for the iPad - eventual large scale adoption because of the Apple name, the promise of iPad apps etc - appears to hold true, according to the numerous reviews that ran this weekend. That said, there   [...]
Posted: Monday, April 5th 2010

Nielsen Plans for Measurement Service Could Mean More Online Ads

Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu. The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample,   [...]
Posted: Tuesday, January 26th 2010

Will Jazzed-up AdECN Feature Real-Time Bidding?

Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality. The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli  [...]
Posted: Wednesday, October 28th 2009

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Global Ad Spend Decline Slows in Q2: Nielsen

The decline in global ad spending looks to have bottomed out in the second quarter of the year, with the rate of decline in spending slowing from the previous three months, according to Nielsen. Global ad spending slid 5.8% in Q2 09, following a 7.9% decline in Q1. The results coincide with comments from ad executives who have commented that the worst is likely over, though the chief executives of Havas and WPP have both cautioned there are no clear signs of an advertising market recovery as   [...]
Posted: Friday, October 2nd 2009

Google Expands DoubleClick Ad Exchange to AdSense/Adwords Users

Google -- whose profitability was realized in great part by its sponsored search and text ad business -- is making inroads into the graphical display ad market, an arena dominated by Yahoo, The New York Times reports. Today the search giant introduces the new version of a stock market-style ad exchange, where advertisrs and publishers can buy and sell ad space as they please. This mode  [...]
Posted: Friday, September 18th 2009

TNS: Ad Spending Sinks 14% in 1H09; P&G Cedes Spot as Top Advertiser to Verizon

Ad spend fell 14.3% in the first half of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion, MediaBuyerPlanner writes. Second quarter spending was similar to spending in the fir  [...]
Posted: Thursday, September 17th 2009

PubMatic Launches Real Time Ad Price Prediction Tool

A tool called Ad Price Prediction - released by online ad revenue optimization service PubMatic - could help publishers predict the cost of an ad unit in real time. The predictions (pdf) are based on real time API pricing and machined algorithms. The tool has apparently already created a 70% increase on ad inventory for ten major publishers who participated in a beta trial of the unit,  [...]
Posted: Monday, June 29th 2009

Global Ad Forecast 'Finally Stops Tumbling'

Worldwide ad spend in measured media is expected to drop 5.5% to $417 billion in 2009 but will experience a mild recovery in 2010 with a decline of only 1.4%, or $411 billion, according to (pdf) the latest 70-country forecast report from GroupM.   [...]
Posted: Friday, June 26th 2009

Mixpo Offers Low Risk Online Video Ad Trials

Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport. Mixpo aspires to help local broadcasters and cable operators create and deliver a  [...]
Posted: Thursday, June 18th 2009

Digg Users Determine Ad Rates by Relevance

Social news giant Digg announced a new ad platform called Digg Ads, which will let users control what ads appear on the website by voting up or "burying" ads, much the way they can "bury" stories. Digg has struggled to generate a positive cash flow, and the company is seeking ways to bring ad revenue up: from hiring a top Yahoo sales chief, to   [...]
Posted: Friday, June 5th 2009

Ad Spend Slides Steeply, down 9.2% in Q4: TNS

4Q08 saw US ad spend fall steeply, down 9.2% from the year-earlier period, according to TNS Media Intelligence (via MediaBuyerPlanner). That's twice the 4.1% drop for the year as a whole. TNS said spend shall continue to fall steeply in 2009. Total spending for the year was $141.7 billion. Auto advertisers sliced spending by 15% to $2.3 billion last year, while the country's largest adve  [...]
Posted: Thursday, May 7th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

Yahoo Reduces Minimum Bids On Inactive Keywords

In a bid to boost revenue on its pay-per-click service, Yahoo's management sent messages to advertisers, informing them that minimum bid amounts on certain keywords have been lowered. (Previous bid floors were pegged at $0.10.) The measure is directed toward inactive keywords, rather than active ones,   [...]
Posted: Monday, March 2nd 2009

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]
Posted: Wednesday, January 28th 2009