Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 318 | 319 |
| » ad pricing | 33 | 604 |
| » ad selling | 155 | 482 |
| » ad targeting | 144 | 493 |
| » ad technologies & vendors | 107 | 530 |
| » advertainment | 84 | 553 |
| » affiliate marketing | 1 | 636 |
| » agencies & ad departments | 55 | 582 |
| » alternative marketing | 114 | 523 |
| » Asia/Pacific | 24 | 613 |
| » automotive | 19 | 618 |
| » b2b | 13 | 624 |
| » best practices | 41 | 596 |
| » Beyond Marketing | 1 | 636 |
| » Big Picture | 3 | 634 |
| » biz buzz | 194 | 443 |
| » branding | 89 | 548 |
| » broadband | 127 | 510 |
| » campaigns & creatives of note | 69 | 568 |
| » case studies | 9 | 628 |
| » co-op marketing & partnerships | 91 | 546 |
| » computers & tech | 52 | 585 |
| » consumer packaged goods | 30 | 607 |
| » CRM | 2 | 635 |
| » deep coverage | 1 | 636 |
| » demographics | 101 | 536 |
| » direct marketing | 75 | 562 |
| » domain names | 32 | 605 |
| » don't believe the hype | 14 | 623 |
| » e-commerce | 84 | 553 |
| » email marketing | 31 | 606 |
| » entertainment | 298 | 339 |
| » Europe | 53 | 584 |
| » events | 13 | 624 |
| » finance | 18 | 619 |
| » global | 16 | 621 |
| » healthcare | 9 | 628 |
| » I-PR & business communications | 10 | 627 |
| » instant messaging marketing | 9 | 628 |
| » interviews | 1 | 636 |
| » intrusive formats | 5 | 632 |
| » Latin America | 8 | 629 |
| » legal, government & regulation | 27 | 610 |
| » loyalty & retention | 30 | 607 |
| » major account moves | 14 | 623 |
| » major brands | 165 | 472 |
| » major players news | 258 | 379 |
| » measurement & analytics | 46 | 591 |
| » media convergence | 395 | 242 |
| » minorities | 6 | 631 |
| » mobile marketing | 129 | 508 |
| » multi-channel marketing | 55 | 582 |
| » new and improved | 82 | 555 |
| » nonsense & parodies | 1 | 636 |
| » online ad market | 181 | 456 |
| » pearls of wisdom | 18 | 619 |
| » people | 45 | 592 |
| » personalization | 18 | 619 |
| » political parties & organizations | 12 | 625 |
| » privacy | 4 | 633 |
| » promotions | 19 | 618 |
| » publishing | 160 | 477 |
| » real estate | 1 | 636 |
| » research & stats | 238 | 399 |
| » rich media | 106 | 531 |
| » Sales | 1 | 636 |
| » search engine marketing | 57 | 580 |
| » seniors | 9 | 628 |
| » sex sells | 2 | 635 |
| » signs of doom | 33 | 604 |
| » signs of recovery | 13 | 624 |
| » small business | 8 | 629 |
| » Spanish-speaking | 5 | 632 |
| » syndication & RSS | 33 | 604 |
| » technical innovation | 61 | 576 |
| » telecom | 37 | 600 |
| » text ads | 32 | 605 |
| » tools & software | 92 | 545 |
| » top stories | 49 | 588 |
| » travel | 7 | 630 |
| » user experience | 120 | 517 |
| » viral marketing & social media | 44 | 593 |
| » weblog marketing | 43 | 594 |
| » women | 21 | 616 |
| » worst practices | 10 | 627 |
| » Youth | 65 | 572 |
Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine
Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to [...]
Posted: Monday, May 21st 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Content Rules Top 10 Digital Signage Trends for 2010
Content will continue to be king for digital signage in 2010, according to longtime industry practitioner Keith Kelsen, who also believes that engagement, measurement, better standards and more investment will play significant roles in helping the industry grow and evolve.
In addition to noting that the digital signage industry still grew 25% in economically challenged 2009, Kelsen - who recently founded "The 5th Screen [...]
Posted: Friday, January 8th 2010
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Linked Landing Pages Deliver Bigger Benefits
Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.
However, the survey also shows that a majority of marketers still do not take the basic st [...]
Posted: Tuesday, December 1st 2009
Zappos 'Overlays' Interactive Video for Nike
Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website.
Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's [...]
Posted: Monday, November 30th 2009
Good News for Headbangers: New Access to Live Online Concerts
A slew of new offerings that enable consumers to watch concerts online - live in some cases, free in others -Â have been introduced this month by a host of providers.
Social Media Streaming
The night before Thanksgiving, fans of the legendary rocker group KISS will be able to watch the group perform live in Los Angeles through Facebook via its Ustream service. Fans will also be able to connect with each other for real [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
'Share-to-Social' Email Tools Grow Up
As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns.
Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network.
New Offerings
Many new offerings in this area have come to market this year. Exact Target, for example, [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 11/13/09
Pharma Marketing:
FDA tackles gray area of social media.
Media Strategies:
Forbes buys online photo platform FlipGloss.
Search:
Google [...]
Posted: Friday, November 13th 2009
Email Not Dead, Council Says
Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium.
"Ironically, that story quickly became the most emailed story on the Wall Street Jour [...]
Posted: Thursday, November 12th 2009
Comcast Media Pairs Yellow Pages, TV for Local Search
"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote.
The service will link viewers to local businesses and give them opportunities to watch longer-form videos [...]
Posted: Wednesday, November 11th 2009