Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 888 | 603 |
| » ad pricing | 122 | 1369 |
| » ad selling | 510 | 981 |
| » ad targeting | 512 | 979 |
| » ad technologies & vendors | 417 | 1074 |
| » advertainment | 146 | 1345 |
| » Advertising | 4 | 1487 |
| » affiliate marketing | 14 | 1477 |
| » agencies & ad departments | 178 | 1313 |
| » alternative marketing | 237 | 1254 |
| » Asia/Pacific | 49 | 1442 |
| » automotive | 46 | 1445 |
| » b2b | 40 | 1451 |
| » best practices | 107 | 1384 |
| » Big Picture | 6 | 1485 |
| » biz buzz | 450 | 1041 |
| » branding | 235 | 1256 |
| » broadband | 158 | 1333 |
| » campaigns & creatives of note | 125 | 1366 |
| » case studies | 18 | 1473 |
| » co-op marketing & partnerships | 124 | 1367 |
| » computers & tech | 51 | 1440 |
| » consumer packaged goods | 44 | 1447 |
| » CRM | 9 | 1482 |
| » cross media | 181 | 1310 |
| » deep coverage | 1 | 1490 |
| » demographics | 87 | 1404 |
| » direct marketing | 92 | 1399 |
| » domain names | 223 | 1268 |
| » don't believe the hype | 31 | 1460 |
| » e-commerce | 176 | 1315 |
| » email marketing | 68 | 1423 |
| » entertainment | 274 | 1217 |
| » Europe | 93 | 1398 |
| » events | 19 | 1472 |
| » finance | 55 | 1436 |
| » global | 44 | 1447 |
| » healthcare | 19 | 1472 |
| » I-PR & business communications | 17 | 1474 |
| » instant messaging marketing | 17 | 1474 |
| » interviews | 9 | 1482 |
| » intrusive formats | 54 | 1437 |
| » Latin America | 15 | 1476 |
| » legal, government & regulation | 96 | 1395 |
| » loyalty & retention | 77 | 1414 |
| » major account moves | 45 | 1446 |
| » major brands | 385 | 1106 |
| » major players news | 587 | 904 |
| » Marketing | 2 | 1489 |
| » measurement & analytics | 103 | 1388 |
| » media convergence | 291 | 1200 |
| » minorities | 9 | 1482 |
| » mobile marketing | 131 | 1360 |
| » multi-channel marketing | 81 | 1410 |
| » new and improved | 149 | 1342 |
| » nonsense & parodies | 2 | 1489 |
| » pearls of wisdom | 49 | 1442 |
| » people | 89 | 1402 |
| » personalization | 50 | 1441 |
| » political parties & organizations | 32 | 1459 |
| » privacy | 49 | 1442 |
| » promotions | 24 | 1467 |
| » publishing | 372 | 1119 |
| » real estate | 15 | 1476 |
| » research & stats | 499 | 992 |
| » rich media | 247 | 1244 |
| » search engine marketing | 286 | 1205 |
| » Segmentation & Markets | 1 | 1490 |
| » seniors | 4 | 1487 |
| » sex sells | 3 | 1488 |
| » signs of doom | 77 | 1414 |
| » signs of recovery | 78 | 1413 |
| » small business | 27 | 1464 |
| » spam & anti-spam | 14 | 1477 |
| » Spanish-speaking | 8 | 1483 |
| » syndication & RSS | 80 | 1411 |
| » technical innovation | 85 | 1406 |
| » telecom | 45 | 1446 |
| » text ads | 207 | 1284 |
| » tools & software | 177 | 1314 |
| » top stories | 207 | 1284 |
| » travel | 8 | 1483 |
| » user experience | 291 | 1200 |
| » Verticals & Sector | 1 | 1490 |
| » viral marketing & social media | 134 | 1357 |
| » weblog marketing | 82 | 1409 |
| » women | 29 | 1462 |
| » worst practices | 36 | 1455 |
| » Youth | 59 | 1432 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
The CW Creates Digital Studio, Announces Fall "Slate"
While the TV networks are feeling threatened by the online video draw, The CW (Home of "Gossip Girl," "Vampire Diaries" and "90210") has chosen to join the bandwagon. The CW has announced the creation of the CW Digital Studio (CWD), which it bills as an "all-new destination for fresh, original content created exclusively for the digital platform." Launching this fall, CWD wi [...]
Posted: Monday, May 21st 2012
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps
AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.Â
AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio [...]
Posted: Wednesday, April 25th 2012
Google Offers TV-Like Viewable Impressions, Ratings Technology
Google joins the list of online ad venue that is “chasing TV ad dollars†(as AllThingsD describes it).
Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency [...]
Posted: Wednesday, April 18th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Top News: Google lets users block PPC ads | Online privacy bill of rights | Boku
Ad Technologies & Vendors:
Google launches blocking option for PPC ads.
Convergence:
KT reviewing network fees on Youtube, Internet TVs.
Privacy:
White House [...]
Posted: Thursday, February 23rd 2012
Top News: Yelp ads| Halliburton switches to iOS | Smartphone shipments rose 61% globally |
Online Ad Market:
Opinions vary about the validity of Yelp advertising.
Mobile Computing:
Halliburton to [...]
Posted: Tuesday, February 7th 2012
Top News: Apple results | EU privacy laws have steep fines | Facebook trading
Business News:
Stellar Apple results point to a good year ahead.
Legal/Regulatory:
EU commissioner unleashes draft data protection bill.
Companies face [...]
Posted: Wednesday, January 25th 2012
Top News: 2011 email campaigns | Windows phone | Google search
Email Marketing:
Promotional email campaigns reach record high in 2011.
Mobile Computing:
LG Chrome OS device could be in pipeline.
Windows Phone: Microsoft's [...]
Posted: Thursday, January 12th 2012
Top News: Facebook subscribe button | Adware apps | Most expensive keywords
Online Ad Market:
New 'Adware' apps bug Facebook, Google.
Crisp Media acquires Smart Device Media.
Social Media:
Facebook [...]
Posted: Friday, December 9th 2011
China's Alibaba Group Moves to Become Next Social Networking Giant
Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones.
Laiwang is said to be similar to the Google+ network.
China as Global Ad Growth Driver
Laiwang is the latest [...]
Posted: Friday, December 2nd 2011
Top News: Yahoo, Microsoft, AOL's ad plan | Walmart acquires OnRiot | Windows 8
Online Ad Market:
Yahoo, AOL, Microsoft band together for ad plan.
Walmart acquires OneRiot.
Outsourcing license frenzy [...]
Posted: Wednesday, September 14th 2011