Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 145 | 350 |
| » ad pricing | 25 | 470 |
| » ad selling | 65 | 430 |
| » ad targeting | 146 | 349 |
| » ad technologies & vendors | 171 | 324 |
| » advertainment | 33 | 462 |
| » affiliate marketing | 5 | 490 |
| » agencies & ad departments | 37 | 458 |
| » alternative marketing | 63 | 432 |
| » Asia/Pacific | 23 | 472 |
| » automotive | 11 | 484 |
| » b2b | 10 | 485 |
| » best practices | 39 | 456 |
| » Beyond Marketing | 4 | 491 |
| » biz buzz | 95 | 400 |
| » branding | 34 | 461 |
| » broadband | 66 | 429 |
| » campaigns & creatives of note | 39 | 456 |
| » case studies | 10 | 485 |
| » co-op marketing & partnerships | 41 | 454 |
| » computers & tech | 92 | 403 |
| » consumer packaged goods | 22 | 473 |
| » CRM | 7 | 488 |
| » cross media | 61 | 434 |
| » demographics | 41 | 454 |
| » direct marketing | 37 | 458 |
| » domain names | 8 | 487 |
| » don't believe the hype | 12 | 483 |
| » e-commerce | 66 | 429 |
| » email marketing | 31 | 464 |
| » entertainment | 107 | 388 |
| » Europe | 23 | 472 |
| » events | 3 | 492 |
| » finance | 12 | 483 |
| » global | 15 | 480 |
| » healthcare | 6 | 489 |
| » How-to | 1 | 494 |
| » I-PR & business communications | 4 | 491 |
| » instant messaging marketing | 9 | 486 |
| » interviews | 2 | 493 |
| » intrusive formats | 12 | 483 |
| » Latin America | 5 | 490 |
| » legal, government & regulation | 50 | 445 |
| » loyalty & retention | 9 | 486 |
| » major account moves | 6 | 489 |
| » major brands | 75 | 420 |
| » major players news | 165 | 330 |
| » measurement & analytics | 47 | 448 |
| » media convergence | 117 | 378 |
| » minorities | 2 | 493 |
| » mobile marketing | 102 | 393 |
| » multi-channel marketing | 24 | 471 |
| » new and improved | 121 | 374 |
| » nonsense & parodies | 1 | 494 |
| » online ad market | 85 | 410 |
| » pearls of wisdom | 23 | 472 |
| » people | 17 | 478 |
| » personalization | 34 | 461 |
| » political parties & organizations | 13 | 482 |
| » privacy | 22 | 473 |
| » promotions | 13 | 482 |
| » publishing | 66 | 429 |
| » real estate | 2 | 493 |
| » research & stats | 104 | 391 |
| » rich media | 58 | 437 |
| » search engine marketing | 73 | 422 |
| » Segmentation & Markets | 2 | 493 |
| » seniors | 2 | 493 |
| » sex sells | 1 | 494 |
| » signs of doom | 10 | 485 |
| » signs of recovery | 9 | 486 |
| » small business | 5 | 490 |
| » spam & anti-spam | 13 | 482 |
| » Spanish-speaking | 5 | 490 |
| » syndication & RSS | 22 | 473 |
| » telecom | 45 | 450 |
| » text ads | 28 | 467 |
| » tools & software | 238 | 257 |
| » top stories | 75 | 420 |
| » travel | 3 | 492 |
| » user experience | 170 | 325 |
| » viral marketing & social media | 49 | 446 |
| » weblog marketing | 23 | 472 |
| » women | 4 | 491 |
| » worst practices | 7 | 488 |
| » Youth | 29 | 466 |
Top News: iPad 3 | iWallet patent | Eye-controlled games
iPad 3:
Apple's New iPad: 6 key features.
Apple upgrades iPad with modest changes.
New iPad's lack of a new name leaves Apple enthu [...]
Posted: Thursday, March 8th 2012
Top News: CES | Google & Bing & SEO losses | Out My Window
CES:
Consumer Electronics show has 2012's hot tech trends.
CES not always the greatest guide for commercial success.
Microsoft at CES 2012: Nothing to [...]
Posted: Monday, January 9th 2012
Responsive Design Gains Traction with Mobile Developers
A few weeks ago, WordPress released 3.3, named "Sonny" in honor of the great jazz saxophonist Sonny Stitt.
Its third major iteration, WordPress touts many new attributes to the upgrade: for the user there is a new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer.
For developers, there is the new editor API, new jQuery version, better ways to h [...]
Posted: Tuesday, December 27th 2011
New York's Commuters Can Shop Toys R Us Via QR Code
New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web portal, Mobile Commerce Daily [...]
Posted: Tuesday, December 6th 2011
Toyota Drives Car Closer to Its New Role of Online Marketing Channel
Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers.
Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine [...]
Posted: Tuesday, November 29th 2011
Adidas, Kraft Push Facial Recognition Ad Envelop
Adidas and Kraft are two of the latest major brands to experiment with incorporating facial recognition technology with digital ad strategies.
Currently Adidas has partnered with Intel to install and test digital walls in the U.S. and U.K., reports the Los Angeles Times. The paper gives the example of a woman in her 50s stopping in front of the display. The wall will recognize her ge [...]
Posted: Tuesday, August 23rd 2011
Follow the Money: ThinkNear | Nanigans | BigCommerce
Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. MarketingVOX will regularly take a look at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions.
Targeting Daily Deal Offers By Time, Inventory, Weather
ThinkNear turns mobile ads into hyper-targeted daily deal offers for local [...]
Posted: Tuesday, August 9th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
Dispatch from the Tablet Wars: Waiting for Amazon
Amazon, according to the latest rumor, is gunning for a low-cost touch screen panel. This means a panel that only supports two-finger multitouch, TechCrunch writes, compared to the 10-finger technology underpinning the iPad and Honeycomb. The report, if it’s true, Tech Crunch says, shows that Amazon is planning to do the smart thing and compete with the iPad on pr [...]
Posted: Tuesday, July 26th 2011
Applying Neuroscience Marketing to the Online World
The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke [...]
Posted: Thursday, July 21st 2011
New Developments May Give Online Advertising for the Disabled a Boost
Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing.
Some Background
The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si [...]
Posted: Wednesday, July 13th 2011
Get Ready for Voice-based Interactive Ads, Starting with Search
Google executive Mike Cohen described a new feature Google plans to debut - voice search for the desktop -at its Inside Search event being held in San Francisco this week. The feature appears to perform similarly to voice search on mobile, according to the Washington Post, with the user clicking on an audio micr [...]
Posted: Tuesday, June 14th 2011
Windows 8 from the Marketer's Perspective
The user interface will be based on touchscreen technology. Furthermore that same technology will be used across a wide range of computing devices from PCs to laptop to tablets.
Whether that will work well for each format is an open question. Maintaining one OS for all of those devices runs counter to Apple's philosophy, ReadWriteWeb [...]
Posted: Thursday, June 2nd 2011
Convenience Stores, Sports Venue Try Out iSIGN's DOOH-Mobile Ad Product
Besides rolling out its mobile-digital sign marketing product to some 1,400 Macs convenience stores in Canada, iSIGN is also picking up orders from other retailers in the U.S., a company spokesperson tells MarketingVOX. "There is one chain with 3,000 st [...]
Posted: Wednesday, April 13th 2011
Near Field Communications Association Gets Very Popular
The NFC Forum, a non-profit association that advances the use of Near Field Communication technology has become very popular lately with the inclusion of a marquee member - Google. The group also welcomed 31 new associate members and reported that CSR and Intel have raised their membership status to the Principal level, from Associate.
Near-field communication has been in the s [...]
Posted: Thursday, March 31st 2011
Smart Search, Smart Gadgets?
As Google starts to implement its far-reaching vision of search that knows what you want even before you start to type, gadgets may be following suit. Justin Rattner, CTO of Intel described to attendees at the company’s developer conference a gadget that is small, always on and equipped with low-power sensors that render it "context-aware." (via Reuters). "Future devices will learn about you, your day, where you are and wher [...]
Posted: Friday, September 17th 2010
Consumer Reports Warns Against Smartphone Payments
The flurry of smartphone payment offerings under development have caught the attention of Consumers Union, the non-profit publisher of Consumer Reports. Its verdict, as of now: while the mobile payment technologies may be convenient and fun, they are not necessarily safe. At the very least, says Michelle Jun, staff attorney for Consumers Union, the mobile payment systems [...]
Posted: Wednesday, August 25th 2010
Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It
The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play - shelling out on average $100 million a year. In exchange, one of the perks NAB is asking for is a government mandate that would force cell phone manufacturers to offer FM radio on their devices (via the New York Times).
It is a tricky, multi-layere [...]
Posted: Tuesday, August 24th 2010
What Google Search Will Look Like When Android Rules the Market?
Android is making surprising gains in the smartphone market, according to the latest Gartner statistics: in Q2 the platform overtook Apple's iPhone OS to become the third-most-popular OS in the world. In the U.S, it also overtook RIM's OS to become the No. 1 smartphone OS in this region.
Its recipe for growth? A non-exclusive strategy, many different communication service providers, several different device manufacturers, and a stead [...]
Posted: Monday, August 16th 2010
Marketing Data RoundUp: Hackers eye smartphones, social media, and Acrobat Reader
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Hackers Eye Smartphones, Social Media and Acrobat Reader
Smartphones, social media and Adobe's Acrobat Reader will be among the top vectors hackers will try next, predicts SonicWALL. Already reputation management via social networking and th [...]
Posted: Tuesday, August 10th 2010