Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 666 | 326 |
| » ad pricing | 100 | 892 |
| » ad selling | 397 | 595 |
| » ad targeting | 555 | 437 |
| » advertainment | 116 | 876 |
| » Advertising | 2 | 990 |
| » affiliate marketing | 15 | 977 |
| » agencies & ad departments | 167 | 825 |
| » alternative marketing | 212 | 780 |
| » Asia/Pacific | 24 | 968 |
| » automotive | 17 | 975 |
| » b2b | 16 | 976 |
| » best practices | 71 | 921 |
| » biz buzz | 345 | 647 |
| » branding | 147 | 845 |
| » broadband | 94 | 898 |
| » campaigns & creatives of note | 106 | 886 |
| » case studies | 16 | 976 |
| » co-op marketing & partnerships | 119 | 873 |
| » computers & tech | 87 | 905 |
| » consumer packaged goods | 25 | 967 |
| » CRM | 5 | 987 |
| » cross media | 107 | 885 |
| » deep coverage | 1 | 991 |
| » demographics | 50 | 942 |
| » direct marketing | 58 | 934 |
| » domain names | 66 | 926 |
| » don't believe the hype | 27 | 965 |
| » e-commerce | 99 | 893 |
| » email marketing | 20 | 972 |
| » entertainment | 160 | 832 |
| » Europe | 34 | 958 |
| » events | 8 | 984 |
| » finance | 21 | 971 |
| » global | 10 | 982 |
| » healthcare | 3 | 989 |
| » How-to | 2 | 990 |
| » I-PR & business communications | 4 | 988 |
| » instant messaging marketing | 11 | 981 |
| » interviews | 3 | 989 |
| » intrusive formats | 48 | 944 |
| » Latin America | 3 | 989 |
| » legal, government & regulation | 69 | 923 |
| » loyalty & retention | 20 | 972 |
| » major account moves | 18 | 974 |
| » major brands | 203 | 789 |
| » major players news | 471 | 521 |
| » measurement & analytics | 92 | 900 |
| » media convergence | 171 | 821 |
| » minorities | 1 | 991 |
| » mobile marketing | 157 | 835 |
| » multi-channel marketing | 43 | 949 |
| » new and improved | 190 | 802 |
| » online ad market | 417 | 575 |
| » pearls of wisdom | 41 | 951 |
| » people | 36 | 956 |
| » personalization | 50 | 942 |
| » political parties & organizations | 14 | 978 |
| » privacy | 53 | 939 |
| » promotions | 17 | 975 |
| » publishing | 206 | 786 |
| » real estate | 6 | 986 |
| » research & stats | 135 | 857 |
| » rich media | 196 | 796 |
| » search engine marketing | 219 | 773 |
| » signs of doom | 19 | 973 |
| » signs of recovery | 24 | 968 |
| » small business | 20 | 972 |
| » spam & anti-spam | 13 | 979 |
| » Spanish-speaking | 5 | 987 |
| » syndication & RSS | 43 | 949 |
| » technical innovation | 171 | 821 |
| » telecom | 35 | 957 |
| » text ads | 161 | 831 |
| » tools & software | 299 | 693 |
| » top stories | 147 | 845 |
| » user experience | 220 | 772 |
| » Verticals & Sector | 1 | 991 |
| » viral marketing & social media | 91 | 901 |
| » weblog marketing | 34 | 958 |
| » women | 9 | 983 |
| » worst practices | 26 | 966 |
| » Youth | 31 | 961 |
Microsoft Answers Advertisers' Questions About Windows 8
Microsoft has been conducting a press-and-demo tour promoting Windows 8 for agencies and key advertisers over the last few weeks, and it claims positive feedback. A few advertiser questions keep arising, and Microsoft's Rory Otterburn summarized them on Microsoft's blog.
Q: What type of ads and formats will Micr [...]
Posted: Tuesday, May 22nd 2012
Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine
Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to [...]
Posted: Monday, May 21st 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
Google Offers TV-Like Viewable Impressions, Ratings Technology
Google joins the list of online ad venue that is “chasing TV ad dollars†(as AllThingsD describes it).
Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency [...]
Posted: Wednesday, April 18th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Top News: Google lets users block PPC ads | Online privacy bill of rights | Boku
Ad Technologies & Vendors:
Google launches blocking option for PPC ads.
Convergence:
KT reviewing network fees on Youtube, Internet TVs.
Privacy:
White House [...]
Posted: Thursday, February 23rd 2012
Indian Companies Experiment with Digital Ads in Taxicabs
A digital ad experiment is underway in India that could, if proved successful, migrate to other markets around the global.
En Route Media and Buzzr.in are partnering to deliver ads to passengers riding in the private taxi service operator EasyCabs.
They will be delivered on En Route Media’s recently launched digital network of smart screens in radio taxis. Buzzr.in touts itself as the first Indian deal s [...]
Posted: Friday, February 17th 2012
Cereal Boxes Make for Good Reading—And Digital Ad Displays
The average consumer checks out his or her cereal box 12 times, according to Mark Addicks, chief marketing officer for food giant General Mills, making it a very widely read medium. Not surprisingly General Mills sees opportunity in those numbers and is taking advantage of an array of ad technology to target consumers via this ubiquitous consumer good, according to USA Today.
[...]
Posted: Wednesday, February 1st 2012
Top News: Apple results | EU privacy laws have steep fines | Facebook trading
Business News:
Stellar Apple results point to a good year ahead.
Legal/Regulatory:
EU commissioner unleashes draft data protection bill.
Companies face [...]
Posted: Wednesday, January 25th 2012
Toyota Drives Car Closer to Its New Role of Online Marketing Channel
Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers.
Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine [...]
Posted: Tuesday, November 29th 2011
QR Codes Add Payment Capability to the Mix
Mobile shopping walls from which consumers can buy products. Billing statements rigged so consumers can wave a phone over the document and pay the amount owed. Takeout menus that include a payment option. All of these payment applications start off with the consumer scanning in a QR code.
Vendors, intrigued by this technology and the myriad [...]
Posted: Monday, November 21st 2011
Adidas, Kraft Push Facial Recognition Ad Envelop
Adidas and Kraft are two of the latest major brands to experiment with incorporating facial recognition technology with digital ad strategies.
Currently Adidas has partnered with Intel to install and test digital walls in the U.S. and U.K., reports the Los Angeles Times. The paper gives the example of a woman in her 50s stopping in front of the display. The wall will recognize her ge [...]
Posted: Tuesday, August 23rd 2011
Follow the Money: ThinkNear | Nanigans | BigCommerce
Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. MarketingVOX will regularly take a look at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions.
Targeting Daily Deal Offers By Time, Inventory, Weather
ThinkNear turns mobile ads into hyper-targeted daily deal offers for local [...]
Posted: Tuesday, August 9th 2011
Top News: Google+ | Feature phones decline | Goofy email campaigns |
Social Media:
Google+ games round the corner to hit Facebook’s popularity?
Google+ witnesses traffic growth decline: aberration or ear [...]
Posted: Friday, July 29th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011