Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 508 | 503 |
| » ad pricing | 41 | 970 |
| » ad selling | 238 | 773 |
| » ad targeting | 198 | 813 |
| » ad technologies & vendors | 171 | 840 |
| » advertainment | 117 | 894 |
| » Advertising | 1 | 1010 |
| » affiliate marketing | 4 | 1007 |
| » agencies & ad departments | 102 | 909 |
| » alternative marketing | 208 | 803 |
| » Asia/Pacific | 37 | 974 |
| » automotive | 28 | 983 |
| » b2b | 24 | 987 |
| » best practices | 87 | 924 |
| » biz buzz | 323 | 688 |
| » branding | 130 | 881 |
| » broadband | 258 | 753 |
| » campaigns & creatives of note | 78 | 933 |
| » case studies | 7 | 1004 |
| » co-op marketing & partnerships | 126 | 885 |
| » computers & tech | 104 | 907 |
| » consumer packaged goods | 41 | 970 |
| » CRM | 4 | 1007 |
| » cross media | 395 | 616 |
| » deep coverage | 1 | 1010 |
| » demographics | 143 | 868 |
| » direct marketing | 95 | 916 |
| » domain names | 74 | 937 |
| » don't believe the hype | 18 | 993 |
| » e-commerce | 140 | 871 |
| » email marketing | 40 | 971 |
| » entertainment | 500 | 511 |
| » Europe | 81 | 930 |
| » events | 26 | 985 |
| » finance | 29 | 982 |
| » global | 27 | 984 |
| » healthcare | 8 | 1003 |
| » I-PR & business communications | 12 | 999 |
| » instant messaging marketing | 13 | 998 |
| » interviews | 3 | 1008 |
| » intrusive formats | 12 | 999 |
| » Latin America | 9 | 1002 |
| » legal, government & regulation | 60 | 951 |
| » loyalty & retention | 44 | 967 |
| » major account moves | 26 | 985 |
| » major brands | 208 | 803 |
| » major players news | 476 | 535 |
| » measurement & analytics | 63 | 948 |
| » minorities | 4 | 1007 |
| » mobile marketing | 172 | 839 |
| » multi-channel marketing | 64 | 947 |
| » new and improved | 104 | 907 |
| » nonsense & parodies | 2 | 1009 |
| » online ad market | 291 | 720 |
| » pearls of wisdom | 36 | 975 |
| » people | 60 | 951 |
| » personalization | 30 | 981 |
| » political parties & organizations | 17 | 994 |
| » privacy | 11 | 1000 |
| » promotions | 24 | 987 |
| » publishing | 303 | 708 |
| » real estate | 5 | 1006 |
| » research & stats | 329 | 682 |
| » rich media | 250 | 761 |
| » search engine marketing | 104 | 907 |
| » Segmentation & Markets | 2 | 1009 |
| » seniors | 9 | 1002 |
| » sex sells | 3 | 1008 |
| » signs of doom | 32 | 979 |
| » signs of recovery | 18 | 993 |
| » small business | 11 | 1000 |
| » spam & anti-spam | 3 | 1008 |
| » Spanish-speaking | 4 | 1007 |
| » syndication & RSS | 49 | 962 |
| » technical innovation | 117 | 894 |
| » telecom | 89 | 922 |
| » text ads | 41 | 970 |
| » tools & software | 134 | 877 |
| » top stories | 123 | 888 |
| » travel | 8 | 1003 |
| » user experience | 189 | 822 |
| » viral marketing & social media | 76 | 935 |
| » weblog marketing | 63 | 948 |
| » women | 23 | 988 |
| » worst practices | 20 | 991 |
| » Youth | 72 | 939 |
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Coke Campaign Combines TV, Mobile--and Users' Chok Swing
Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The result—the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city.
One likely reason behind the campaign's success was the novel "Chok" app, which worked akin to a Wii in that it turned the mobile phone into a remote controller. [video]
Users would then swing the phone whe [...]
Posted: Tuesday, December 6th 2011
Top News: Google online music | Google TV 2.0 | Brightroll lands $30M
Online Music:
Google to unveil online music store Wednesday.
Mobile Computing:
Nokia will make a Windows 8 tablet.
Convergence:
Sony [...]
Posted: Wednesday, November 16th 2011
Closing Bell: Apple television | Google+ enhancements | Pick the right mobile ad network
Convergence:
What’s really next for Apple in television.
Social Media:
Google+ enhances offerings with app integration, analytics.
Signs of What's to Come:
The future is amazing, and Microsoft has video to prove it [...]
Posted: Thursday, October 27th 2011
Top News: T-Mobile, AT&T test mobile ad services | Mobile ads to surge | Hulu for sale? | Ford expands connectivity
Mobile Marketing:
T-Mobile, AT&T test services in attempt to grow mobile ad market.
Mobile advertising surge forecast at Cannes.
Business Strategies:
Hulu [...]
Posted: Wednesday, June 22nd 2011
Top News: Google near deal in online pharma ad crackdown | Online seller who threatened customers pleads guilty | Facebook PR firm and its unsavory clients | New app rules causing woe for developers
Legal/Regulatory:
Google near deal in online pharma drug ad crackdown.
Online seller who bullied customers pleads guilty.
Public Relations:
Facebook PR firm [...]
Posted: Friday, May 13th 2011
Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom
Online Video:
Vevo fuses artists and athletes in new web series.
Social Media:
TV industry taps social media to keep viewers' attention.
Internet Strategies:
In a cutthroat world, so [...]
Posted: Monday, February 21st 2011
Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It
The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play - shelling out on average $100 million a year. In exchange, one of the perks NAB is asking for is a government mandate that would force cell phone manufacturers to offer FM radio on their devices (via the New York Times).
It is a tricky, multi-layere [...]
Posted: Tuesday, August 24th 2010
How Will Advertisers React to the Looser ABC Standards?
The Audit Bureau of Circulations is loosening its standards to allow subscribers of digital subscriptions and hybrid publishing plans to count as paid circulation. The board's aim is to accommodate newspapers as they move to bundled print/digital subscription offers and hybrid publishing plans, according to the ABC. (via MediaBuyerPlanner).
But how will advertisers respond [...]
Posted: Thursday, July 29th 2010
Industry Buzz & News: 5/06/10
Legal/Regulatory:
New U.S. push to regulate internet access.
Campaigns & Creative:
Yahoo's new ad isn't bad but it's still a waste of $80 million.
Staples keeps customer [...]
Posted: Thursday, May 6th 2010
Mobile TV Coalition Vague on Advertising Plans
A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet.
Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz [...]
Posted: Thursday, April 15th 2010
Marketers Merge Online Video, TV Ad Strategies
Marketers are increasingly combining online video and television advertising strategies as they get a better understanding of their audience - with the most recent example being the CW.
The show plans to double the number of commercials it airs in web versions of its TV shows beginning next season. Viewers could see as many as 20 30-second ads per hour, up from about 10 per hour currently, according [...]
Posted: Monday, March 29th 2010
ABC Ruling Gives iPad Important Publishing Cred
Despite technical issues marketers have with the iPad - namely its lack of Flash - the device is clearly going to be an important platform for advertisers, publishers and consumers.
Its latest boost comes from the Audit Bureau of Circulations, which recently modified its definition of a digital magazine to accommodate it and similar devices, [...]
Posted: Monday, March 22nd 2010
CBS to Experiment with 99 Cent Prices for Some Shows on iTunes
CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some.
Les Moonves, chief executive of CBS Corp., said on a conference call with analysts last week that certain shows would sell for 99 cents, but he did not yet know which those will be. Those in the industry doubt the experiment will include newer episodes of top shows like NCIS, [...]
Posted: Friday, February 26th 2010
Online Video Replaces DVR
The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen.
Online Video - The New DVR?
The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV. [...]
Posted: Friday, February 5th 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
Hulu Mulls Subscription Service
Hulu is considering charging users to access certain popular shows in the hopes of increasing revenue. It is one of many media providers that has begun experimenting to find the fine line between what viewers expect to see for free online, and what they are willing to pay for, according to people familiar with the matter, writes the Los Angeles Times (via MediaBuyerPlanner).
One possible plan includes [...]
Posted: Thursday, January 21st 2010